Nohemie and Co - Invidious

Nohemie and Co

Hi! I'm Nohémie, pronounced (like you're screaming at a child): NO-AMY! I'm the diaspora's trusted guide to building profitable businesses in Sub-Saharan Africa — not from theory, but from the ground up. Also, why I started a juicy-raw-blunt-transparent newsletter for you to not make the mistakes that I've made doing business in Congo and Kenya (see Substack link below). Whenever I can, I love travelling with my friends and discovering new cultures.

My biggest focus is being an African superfood aggregator by matching USA and Gulf Arab buyers with incredible African farm suppliers in Honey, Moringa, Hibiscus, and Baobab. To calm my nervous system, I enjoy having my own beehives and train co-operatives in my native country of Congo (DRC) and sell our honey jars to consumers in North America: lubembo.co/

With love, xx
Nohémie | Proud dog mom

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Nohemie and Co

🌱 The narrative: "Africans only care about price."⁣⁣

The reality: African Gen Z and millennials are choosing sustainable, ethical brands over cheap alternatives.⁣⁣ Why?⁣

Because THEY'RE the ones living with:⁣
- Climate impacts⁣
- Pollution⁣
- Resource depletion⁣⁣

Sustainability isn't Western virtue signaling.⁣ It's African market DEMAND.⁣⁣

Given the Equator positioning of Congo (DRC), I'm constantly thinking of climate change. One of the many reasons why I got into honey aggregating.

Build accordingly.⁣⁣

🔔 Sustainable Business Models That Win in African Markets: Purpose + profit = unstoppable.

#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook

2 days ago | [YT] | 14

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Nohemie and Co

🌍 The African Continental Free Trade Area creates:⁣⁣ A $3.4 TRILLION economy.⁣

🤯1.3 BILLION person single market.⁣ The largest free trade zone since the WTO.⁣⁣

Translation?⁣⁣ Your business in Ghana can now scale to Nigeria, Kenya, South Africa with fewer barriers than ever before.⁣⁣

But only if you understand HOW to leverage AfCFTA strategically.⁣⁣

This is literally a continental business roadmap. Ohhhh I'm so excited to see how some of you will leverage this to build your empires!

#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook

3 days ago | [YT] | 5

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Nohemie and Co

✅You speak the language.⁣
✅You understand the humor.⁣
✅You know why certain colors matter.⁣
✅You get the unspoken social rules.⁣⁣

That's not "soft skills."⁣ That's MARKET INTELLIGENCE that Western competitors would pay millions for.⁣⁣ And you have it for FREE.⁣⁣

Yet most diaspora entrepreneurs ignore their biggest competitive advantage.⁣⁣ Not anymore.⁣⁣

📖 Want to weaponize your cultural fluency strategically? My Diaspora Playbook has the framework. Subscribe + check the link in my channel description.

#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook

6 days ago | [YT] | 11

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Nohemie and Co

If the platform isn’t verified, your money is.

Stick to systems. Avoid shortcuts.

#NandCoPod #NohemieCo #DiasporaPlaybook #AfricaInvesting #BuildingInAfrica #AfricanEntrepreneur #EmergingMarkets

1 week ago | [YT] | 4

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Nohemie and Co

❌Stop trying to use LinkedIn to hire in Congo.

💡Start mapping your moral debt networks.

🤌🏾This is how the Lebanese, Indians, and Chinese actually build teams.

💼 Subscribe to my Substack newsletter for full hiring framework: nohemieco.substack.com/?utm_campaign=pub&utm_mediu…

#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook

1 week ago | [YT] | 19

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Nohemie and Co

💰 Sending money home every month? That's love.⁣⁣

Are you building assets back home? That's LEGACY.⁣⁣

There's a fundamental difference between remittances (consumption) and investments (wealth creation). One keeps the cycle going. The other breaks it.⁣⁣

My obsession with the Somolian economic from Minneapolis to Mogadishu to Nairobi, is living proof that African remittance can be used for both family support and build wealth.

#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook

1 week ago | [YT] | 20

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Nohemie and Co

Motivation fades.

Ops cadence compounds.

This is how real businesses run — even in chaos.

#NandCoPod #NohemieCo #DiasporaPlaybook #AfricaInvesting #BuildingInAfrica #AfricanEntrepreneur #EmergingMarkets

1 week ago | [YT] | 6

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Nohemie and Co

I wasted $300K building a "sexy" startup. I learned the hard way that boring businesses make millionaires in Africa. Here's why rice > AI.

Save this post if you're building in Africa and don't want to repeat my dumb mistakes.

#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook