I’m an AI entrepreneur from New Zealand. In 2023 I created the 'AI Automation Agency' or 'AAA' model based on my learnings at my own agency Morningside AI.

On this channel I share my learnings from running my own AI Automation Agency, AI SaaS and from helping my community of over 290,000 AI Automation Agency owners to start and scale their own AI business.

My mission is to inspire others to take advantage of the incredible AI opportunity by documenting my journey as an AI entrepreneur.


Liam Ottley

Most AI tools forget you the moment you close the tab.

Claude Managed Agents are the version that don't — Claude Code running in the cloud, always on, only paying when it actually works.

The real unlock: giving them a brain. Persistent memory, docs they read and write to, and a nightly "sleep cycle" that updates everything they learned.

Out of all the AI noise right now, this is the thing I'd actually go deep on.

https://www.youtube.com/watch?v=qpa5X...

2 weeks ago | [YT] | 42

Liam Ottley

Every time AI gets easier, agency owners panic. They should be doing the opposite.

Claude Code has collapsed the time it takes to deliver automations so that the retainer model finally makes sense. Imagine earning $20,000 per month with only 4 clients delivering AIOS installations with ongoing upkeep.

I break down this new AI Agency model in my latest video → https://youtu.be/NlGIl5-gpHM

1 month ago | [YT] | 38

Liam Ottley

AI agencies have been building automations the hard way — one standalone agent, one workflow, one integration at a time.

I've been installing AI operating systems for founders in person (Cape Town, Bali, and inside my own business) and the difference is massive. When a founder has a workspace that already knows their business and connects to Stripe, their CRM, their ads, their analytics — the path from "I need this automated" to "it's done" shrinks from weeks to hours.

In this video I break down the new playbook: build a Context OS first, layer automations on top, and three different ways to package and sell it — from $5K fly-out installs to $10K productized setups to lean monthly retainers.

Two members from the AAA Accelerator (Tyler and Alice) are already running with this and I walk through exactly how their models work.

Watch it here → https://youtu.be/yd9tr0xqg-Y?si=2uC7c...

1 month ago (edited) | [YT] | 64

Liam Ottley

New vlog just dropped!

Took the day off in Cape Town to see how much work I could actually get done from my phone. Rented some Porsches, ate some steak, hit Boulders Beach with the boys and ran my business through Telegram the entire time.

Claude Code on my laptop, Telegram on my phone. The question was simple: can I actually run my business without sitting at a desk?

Watch the full vlog here 👇

2 months ago | [YT] | 15

Liam Ottley

My new vlog just dropped!

This one was a huge test for me. I brought 6 founders into a room for an intense, one-day Claude Code workshop to see if I could teach them how to build the same AI Operating System I use to run my own businesses.

It's one thing to build these systems in private, but it's another to see if the framework holds up when you hand it over to others.

This video documents the entire experiment: the breakthroughs, the challenges, and the incredible results when it all clicked.

You can watch the full video here:

2 months ago | [YT] | 32

Liam Ottley

The most-watched AI agents course on YouTube was getting outdated. So I rebuilt it.

Everything changed — the tools, the builds, the monetization playbook. This new version covers 4 live agent builds from beginner to advanced, plus the exact blueprint for turning these skills into income.

And it's completely free.

Watch it here 👉🏼 https://youtu.be/AYQtRqW1xX4

2 months ago | [YT] | 133

Liam Ottley

Part three of the last lock-in is up!

This is the one where the game changes. We went from the initial chaos of the lock-in to a clear, defined mission: automating my entire business with Claude Code.

I mapped out all 83 of my operational tasks on a whiteboard with a single goal: to systematically eliminate them. This vlog documents the start of that process, the insane systems we built in just a few days, and the real, honest conversation about the fear and pressure that comes with operating at this level.

Appreciate you all for being on this journey. Watch the full vlog here:

2 months ago | [YT] | 34

Liam Ottley

A lot of you have been asking what AIOS actually is. So I went to the whiteboard.

What makes AIOS powerful isn't just the AI — it's what the AI actually frees up. Most founders spend 80% of their time working in their business and only 20% working on it. That gap is exactly why most businesses plateau.

In my latest video I walk through the full picture, including the three KPIs I use to measure whether it's actually working: away-from-desk autonomy, task automation percentage, and revenue per employee — the metric that will separate AI-native businesses from everyone else.

Watch the full whiteboard breakdown here → https://youtu.be/DXcVT07bQ6g

2 months ago | [YT] | 70

Liam Ottley

I made $1M in revenue in 7 days.

No extra hires. No agency. Just an AI system I've built across all four of my companies called an AI Operating System.

In my latest video, I break down the 5 layers, how it works day to day, and why I think this is the biggest shift in business since the internet.

Full breakdown 👇
https://youtu.be/oC1h922cDoY

3 months ago | [YT] | 58

Liam Ottley

The next chapter of the Claude Code lock-in is here.

This vlog documents the shift from discovery to execution. We're moving at a speed I didn't think was possible, turning what used to be week-long sprints into single-day sessions.

It feels less like running a business and more like playing a real-time strategy game with the boys. This is a raw look at the new systems, the new workflow, and the new speed at which the future is being built.

You can watch the full video here:

3 months ago | [YT] | 30