8-year established agency owner (affluent.co), scaled to over $250k per month and still run it today. In my spare time I mentor thousands of other agency owners & help them grow.
My other companies:
Affluent.Academy ($200k per month)
Appointwise.io ($1m ARR)
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Jordan Platten
I Built an AI Appointment Setter That Books Calls on Autopilot π€
I used to pay appointment setters $3k a month.
But they got bored, answered late & eventually quit.
Speed to lead is everything.
Humans can't do that consistently.
They eat lunch.
They forget to follow up.
They sleep.
So I built a self-learning AI- appointment setter from scratch that...
Doesn't sleep.
Doesn't complain.
And costs under $100.
And It feels very human, personal & real if you set it up properly.
I build one of these agents completely live in this week's video from complete scratch.
Watch it here π
https://www.youtube.com/watch?v=wZSKd...
26 minutes ago | [YT] | 3
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Jordan Platten
A lot of people still ask me what an AI-native agency actually looks like.
So here's the comparison...
You have 2 agencies both doing $100k/mo.
AI-native:
β’ 5 team members
β’ 60% net margins
β’ One operating system sitting on top of the whole business
β’ Context, data, and function all feeding back into itself
β’ Founder out of the day-to-day, focused on growth
Traditional (how we all ran things 12 months ago):
β’ 15 team members
β’ 25% margins
β’ SOPs bolted on as an afterthought
β’ Systems duct-taped together
β’ Founder still stuck in the business, drowning in Slack
Same revenue but a completely different business.
One of the agencies in my portfolio runs at 64% net margins with 98 active clients and a 5-person delivery team.
That's what happens when AI sits at the forefront of the business, not the back.
In my latest YouTube video, I do a deep dive and show the actual dashboards, screenshots, and numbers from my own portfolio.
Watch the full video here π
https://youtu.be/CVzVTdsIPxw
1 week ago | [YT] | 17
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Jordan Platten
He's spent 17 years building an agency: 50 staff, 400 clients at its peak.
If he were starting again in 2026, he'd run the whole thing with one person⦠& make more money!
In this episode of Agency Giants, Ricky Solanki, founder of Push Group, walks through exactly how he'd build a 1-person AI agency from scratch.
β’ Why one person & a few AI agents can now run an entire client end to end.
β’ How he'd actually start from $0 using Claude Code.
β’ The marketing engine he'd build from day one (Automated funnels, lead magnets, & the free channel almost every agency still ignores!)
Watch the full episode now π
https://youtu.be/N0Uboxpx6tk
1 week ago | [YT] | 35
View 0 replies
Jordan Platten
He's spent 17 years building an agency: 50 staff, 400 clients at its peak.
If he were starting again in 2026, he'd run the whole thing with one person⦠& make more money!
In this episode of Agency Giants, Ricky Solanki, founder of Push Group, walks through exactly how he'd build a 1-person AI agency from scratch.
β’ Why one person & a few AI agents can now run an entire client end to end.
β’ How he'd actually start from $0 using Claude Code.
β’ The marketing engine he'd build from day one (Automated funnels, lead magnets, & the free channel almost every agency still ignores!)
Watch the full episode now π
https://youtu.be/N0Uboxpx6tk
1 week ago | [YT] | 8
View 0 replies
Jordan Platten
A lot of people still ask me what an AI-native agency actually looks like.
So here's the comparison...
You have 2 agencies both doing $100k/mo.
AI-native:
β’ 5 team members
β’ 60% net margins
β’ One operating system sitting on top of the whole business
β’ Context, data, and function all feeding back into itself
β’ Founder out of the day-to-day, focused on growth
Traditional (how we all ran things 12 months ago):
β’ 15 team members
β’ 25% margins
β’ SOPs bolted on as an afterthought
β’ Systems duct-taped together
β’ Founder still stuck in the business, drowning in Slack
Same revenue but a completely different business.
One of the agencies in my portfolio runs at 64% net margins with 98 active clients and a 5-person delivery team.
That's what happens when AI sits at the forefront of the business, not the back.
In my latest YouTube video, I do a deep dive and show the actual dashboards, screenshots, and numbers from my own portfolio.
Watch the full video here π
https://youtu.be/CVzVTdsIPxw
1 week ago | [YT] | 39
View 0 replies
Jordan Platten
My team told me to charge for this.
But f*ck it.
I'm giving you a 6 hour training that lays out the exact blueprint to start your AI agency from scratch.
6 hours. 10 modules. One bonus. No upsell at the end.
Here's what's inside:
How to pick the right agency model (so you stop second-guessing your niche at 11pm).
Module 1: starting from scratch with no audience, no clients, no list.
Module 2: finding and generating qualified leads.
Module 3: the smartest client acquisition method I've seen in 8 years.
Module 4: the cold calling masterclass I wish I'd had at 21.
Module 5: cold email that actually gets replies in 2025.
Module 6: how to run sales meetings that close.
Module 7: service delivery, the part nobody teaches.
Module 8: generating traffic for clients.
Module 9: the full GoHighLevel walkthrough.
Module 10: Appointwise setup, end to end.
The timestamps are pinned so you can jump straight to the module you need.
Watch it here π https://youtu.be/s6bTnvCI9Pg
Enjoy!
P.S. If you only watch one section, make it the bonus at 6:35:46. That's the part most agency owners never figure out.
3 weeks ago | [YT] | 15
View 0 replies
Jordan Platten
My team told me to charge for this.
But f*ck it.
I'm giving you a 6 hour training that lays out the exact blueprint to start your AI agency from scratch.
6 hours. 10 modules. One bonus. No upsell at the end.
Here's what's inside:
How to pick the right agency model (so you stop second-guessing your niche at 11pm).
Module 1: starting from scratch with no audience, no clients, no list.
Module 2: finding and generating qualified leads.
Module 3: the smartest client acquisition method I've seen in 8 years.
Module 4: the cold calling masterclass I wish I'd had at 21.
Module 5: cold email that actually gets replies in 2025.
Module 6: how to run sales meetings that close.
Module 7: service delivery, the part nobody teaches.
Module 8: generating traffic for clients.
Module 9: the full GoHighLevel walkthrough.
Module 10: Appointwise setup, end to end.
The timestamps are pinned so you can jump straight to the module you need.
Watch it here π https://youtu.be/s6bTnvCI9Pg
Enjoy!
P.S. If you only watch one section, make it the bonus at 6:35:46. That's the part most agency owners never figure out.
3 weeks ago | [YT] | 78
View 2 replies
Jordan Platten
"What's the best niche right now?"
I get this more than any other question from agency owners.
So I recorded the most honest answer I've ever given on it. Not recycled advice.
The actual framework I use when helping a mentee pick a niche from scratch...
Including why most agency owners pick their niche backwards and wonder why they can't break $10k after 18 months.
In the video:
β’ The 5 questions to ask before you pick a niche
β’ Why saturated niches are actually the best ones
β’ "Prove it" vs "scale it" niches and when to switch
β’ Reverse benchmarking - the move most agencies refuse to make
Watch the full breakdown here π
https://youtu.be/oZk0OjoQEyM
1 month ago | [YT] | 5
View 0 replies
Jordan Platten
"What's the best niche right now?"
I get this more than any other question from agency owners.
So I recorded the most honest answer I've ever given on it. Not recycled advice.
The actual framework I use when helping a mentee pick a niche from scratch...
Including why most agency owners pick their niche backwards and wonder why they can't break $10k after 18 months.
In the video:
β’ The 5 questions to ask before you pick a niche
β’ Why saturated niches are actually the best ones
β’ "Prove it" vs "scale it" nichesΒ and when to switch
β’ Reverse benchmarking - the move most agencies refuse to make
Watch the full breakdown here π
https://youtu.be/oZk0OjoQEyM
1 month ago | [YT] | 26
View 0 replies
Jordan Platten
Most agency owners are sitting on an unfair advantage they've never used...
The agency owners signing the most clients right now aren't the best marketers.
They're the most trusted.
I just had a call with Lirim.
A 21-year-old former general contractor.
Six months after joining Affluent Academy, he's between $40k and $50k a month on a performance model where he only gets paid when his clients do.
He drove to construction sites. Knocked on doors. Showed up on the job.
And when he spoke to contractors, he wasn't some marketing guy trying to sell something.
He was someone who had lived it.
That trust closed deals a cold email never could.
Whatever industry you come from, whatever world you've worked in before this, that experience gives you a level of credibility that most agency owners spend years trying to manufacture.
You already speak the language. You already know the pain. You already know what these people actually care about.
That is your unfair advantage. Most people never use it.
Full breakdown here π https://youtu.be/UAqXX3ccfeQ
1 month ago | [YT] | 33
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