NSG. It’s a simple yet vast acronym, seeping with potential. “It’s a lifestyle, a movement,” the group say. At first it stood for No Sleep Gang, then Non Stop Grinding. At the moment it means Never Stop Growing but that could change too. As member Kruddz explains, that’s why they refer to the name’s meaning as a lifestyle – it echoes what’s happening to NSG in the present moment.
Past and present names aside, the group reflects the most exciting components of the current UK music scene: a lively diasporic afro bashment sound and a larger-than-life personality, all rolled into one six member group. Comprised of members Kruddz, Mxjib, Mojo, OGD, Dope and Papii Abz, they’ve been bubbling under the crest of producer Jae5 and Mercury Nominated artist J Hus since before either of those acts broke, slowly crafting their sound together.
NSG
‘AREA BOYZ’ DELUXE out now! 🌍🫡
Listen > nsg.orcd.co/areaboyzdeluxe
2 years ago | [YT] | 189
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NSG
I CAN NEVER LOSE, I HAVE NEVER LOST!
Out now on YouTube! 🖤🌍
2 years ago | [YT] | 65
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NSG
New Song Out Now!
NSG Ft @NinesTV - RIDE
https://youtu.be/8F6OAKkshUw
2 years ago | [YT] | 22
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NSG
Took our phones off Airplane Mode
New single ‘Ride’ featuring Nines
Out 20th July 2023 8pm
2 years ago | [YT] | 337
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NSG
A Free show for the community
Tickets out 5th July 2023
See you then!
2 years ago | [YT] | 125
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NSG
Area Boyz x Meekz
Make Afroswing Great Again 🖤🌍
3 years ago | [YT] | 38
View 0 replies
NSG
Check out our europe tour, exclusively on YouTube Shorts!
youtube.com/shorts/QqeqTsHycC...
3 years ago | [YT] | 18
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NSG
NYASH
Area Boyz x Giggs
3 years ago | [YT] | 140
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NSG
‘Roadblock’ featuring LD
OUT NOW! 🚧🌟
4 years ago | [YT] | 90
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NSG
ROADBLOCK 🚧
Area Boyz x LD 🌍
5th May 2022, 8:00pm BST
4 years ago | [YT] | 48
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