Barry Hott

If you're an agency, a brand, or a media buyer still using hit rate to evaluate ad creative performance, this video is for you. Stop optimizing for a binary metric in a non-binary game. Start focusing on ad spend, creative scale, and long-term business growth.

1 month ago | [YT] | 0

Barry Hott

Value-packed convo with my dude ‪@alexcooperadcrate‬. You'd be a fool to skip this!

1 month ago | [YT] | 0

Barry Hott

Meta refunds, ugly ads, and why authenticity still wins in the AI era

2 months ago | [YT] | 0

Barry Hott

This wasn’t supposed to be a video.

It was a raw convo that accidentally turned into one of the best breakdowns I’ve done on AI, ads, and what’s next for creatives.

For your enjoyment and education:

10 months ago | [YT] | 2

Barry Hott

I got fired up about incremental attribution so I ripped a new video for ya:

1 year ago | [YT] | 3

Barry Hott

I wasn’t sure it would work this well...

My goal with Building Ads with Barry was to make it SO valuable that after just 4 weeks, students would turn into Ad Creation Machines — and earn a LOT MORE MONEY.

So the final test for them was: Create an ad that you couldn’t have made before this course.

The quality of their work BLEW ME AWAY.

Ready to unlock these kinds of results for yourself? 👇

Second cohort kicks off May 19.

Lowest price ($500 OFF) available until April 11 at midnight ET.

I don't know what you're waiting for?

Sign up now! 👉 www.buildingadswithbarry.com/

1 year ago | [YT] | 0

Barry Hott

I've gotten soooo many DMs and requests to join my course since sales ended Monday.

There still seems to be late demand and some questions about the course, so I'm going live today at 11:30am ET to do a last-chance Q&A for anyone still interested in joining before the first live session tomorrow.

If you have any questions about the course, drop them here or come ask them live!

Catch it live here! See you there!

1 year ago | [YT] | 0

Barry Hott

🔮 Our 2025 ad predictions.

I sat down with ‪@alexcooperadcrate‬ (Founder at Adcrate) for a fascinating discussion about where creative marketing is headed in 2025 and beyond. We covered:

1. Why AUTHENTIC content is about to get a whole new meaning.
2. What top TikTok Shop creators do that most marketers don't.
3. The rise of AI-GENERATED ADS: instant diversity and scaling creative.
4. Why some of our predictions from early 2024 were completely wrong.

The most interesting part? We're seeing shifts that neither of us predicted even 6 months ago.

If you’re curious about what’s next in creative and advertising, you don’t want to miss this.

Watch the full conversation:

1 year ago | [YT] | 1

Barry Hott

Dropped some major gems in this new video with ‪@alexcooperadcrate‬

1 year ago | [YT] | 0

Barry Hott

Even if you're familiar with advertising, there's something you can learn from me here:

3 years ago | [YT] | 0