Country Farmss English

Grateful for the opportunity to speak about Country Farmss Media and One Terra Foundation at Vanam Foundation. 🌱

Shared my journey in agriculture, my experiences connecting agri-startups and innovations between India and Africa, and our future plans through One Terra Foundation.

Phase 1 Focus: ✅ PGS certification awareness for organic farmers ✅ Mastitis awareness in dairy farming ✅ “One Cow, One Calf Per Year” reproductive awareness program

Looking forward to collaborating with like-minded organizations to support sustainable agriculture and empower farmers.

Special thanks to my friend Mr. Nithish of Rain Beaver for this opportunity.

#CountryFarmssMedia #OneTerraFoundation #OrganicFarming #DairyFarming #FarmerEmpowerment #Sustainability #AgriInnovation #Africa #Agriculture #VanamFoundation

Skip the Carousel

1 2 3 4 5 6

5 days ago | [YT] | 4

Country Farmss English

Bengaluru-based agritech startup ONO AgriFinance is strengthening its presence in India’s rural finance and agricultural ecosystem through technology-driven financial solutions designed for farmers, traders, and agri stakeholders.

Founded in 2021, ONO operates with a mission to improve transparency, market access, and financial inclusion across India’s mandi and agricultural supply chain network. The company has developed a digital ecosystem that combines market discovery, agri trading, logistics, and lending solutions to address long-standing inefficiencies in the sector.

Through its platforms such as ONO Connect, ONO Cash, and ONO Mandi, the startup enables farmers and agri businesses to access mandi price intelligence, discover trade opportunities, secure credit support, and streamline agricultural transactions. The company is also focused on digitising mandi operations and improving supply-chain efficiencies through data-driven infrastructure.

ONO has previously raised seed funding led by Aeravti Ventures, with participation from ecosystem investors and agri-focused institutions. The startup stated that the funding is being utilised to strengthen its technology stack, expand financial access in rural markets, and scale operations across multiple Indian states.

The company is positioning itself at the intersection of agritech and embedded rural finance, an area witnessing increasing investor interest as India’s agricultural ecosystem rapidly adopts digital solutions. Industry observers believe platforms integrating credit, market access, and supply-chain technology could play a major role in improving farmer income and reducing operational inefficiencies in agriculture.

As agritech continues to evolve in India, ONO AgriFinance aims to build a connected agricultural commerce and financing ecosystem that supports farmers, commission agents, traders, and rural entrepreneurs through accessible digital infrastructure.

#ONO #Agritech #AgriFinance #RuralFinance #Agriculture #StartupIndia #DigitalAgriculture

2 weeks ago | [YT] | 1

Country Farmss English

🌱 AI Revolution in Indian Agriculture: ITCMAARS ‘Crop Doctor’ Transforming Farm-Level Plant Health

India’s agritech ecosystem is witnessing a major leap as ITC’s AI-powered “Crop Doctor” under the ITCMAARS platform continues to help farmers detect crop diseases and pest infestations in real time across 70 crops.

Powered by Artificial Intelligence and Machine Learning-based image analytics, the feature enables farmers to upload crop images and instantly receive customized remedial guidance in regional languages through both text and audio support. The platform has already crossed more than 3 lakh usages within a short period, highlighting the growing adoption of digital agriculture technologies in India.

Launched in 2022, ITCMAARS has evolved into a full-stack “Farming as a Service” ecosystem supporting nearly 2.5 million farmers and over 2,180 Farmer Producer Organizations (FPOs) across 11 states. According to pilot estimates shared by ITC, the ecosystem has contributed to:
✅ 10–15% reduction in fertilizer usage
✅ 15–20% increase in crop yields
✅ Nearly 25% improvement in farmer incomes

The initiative aligns with the global International Day of Plant Health theme, “Plant Biosecurity for Food Security,” promoted by the FAO and IPPC, emphasizing the importance of early disease detection and sustainable farming practices.

Beyond Crop Doctor, the ITCMAARS ecosystem also includes:
🔹 AI-powered Crop Calendar
🔹 Fertilizer Calculator
🔹 “Krishi Mitra” AI agri co-pilot developed with Microsoft
🔹 Hyperlocal weather and advisory services
🔹 Digital market linkages and agri-finance access

As climate challenges and pest outbreaks continue to threaten agriculture, AI-driven platforms like ITCMAARS are showcasing how technology can strengthen farm resilience, improve productivity, and accelerate India’s transition toward climate-smart agriculture. 🚜🌾

#ITCMAARS #CropDoctor #Agritech #AIinAgriculture #DigitalFarming #SmartFarming #PlantHealth #FoodSecurity #AgriInnovation #PrecisionFarming #IndianAgriculture #FPO #SustainableFarming

3 weeks ago | [YT] | 1

Country Farmss English

Balwaan Krishi Acquires Farming Leader to Build India’s Largest Digital Agri Ecosystem

In a major development for India’s agritech sector, Balwaan Krishi has officially acquired digital agriculture platform Farming Leader, marking a strategic move to combine agricultural machinery, digital content, and farmer outreach under one ecosystem. The acquisition is expected to significantly strengthen Balwaan Krishi’s presence in the country’s rapidly growing digital agriculture market.

With this acquisition, Balwaan Krishi gains access to a farmer community of more than 15 million users across India through Farming Leader’s massive digital footprint. Farming Leader has built one of the country’s strongest agriculture-focused content communities with nearly 6.5 million YouTube subscribers, over 7.5 million Facebook followers, and more than 2.28 billion cumulative video views.

Founded in 2016 by Rohit Bajaj and Shubham Bajaj, Balwaan Krishi has emerged as one of India’s fastest-growing agricultural machinery brands focused on affordable mechanization for small and marginal farmers. The company currently offers a wide range of agricultural equipment and has already served more than one million farmers through a nationwide dealer network.

The acquisition is expected to transform Balwaan Krishi from an agri-equipment company into a large-scale digital agricultural ecosystem. According to reports, the company plans to expand into educational agriculture content, live machinery demonstrations, mandi updates, farmer fair coverage, regional-language agri videos, and farmer success stories.

Balwaan Krishi Co-Founder Rohit Bajaj stated that agricultural content has become one of the most powerful tools for farmer engagement and awareness. He emphasized that combining Farming Leader’s trusted farmer community with Balwaan Krishi’s products and distribution network would help create meaningful impact at scale.

As part of the transition, Farming Leader founder Darshan Singh will join Balwaan Krishi as Chief Marketing Officer (CMO), further strengthening the company’s digital and media expansion plans.

Industry observers see this acquisition as a major step toward building an integrated agri-media and agri-commerce ecosystem in India, where machinery, farmer education, digital content, and technology-driven solutions work together to improve productivity and accessibility for farmers nationwide

#CountryFarmss #Oneterrafoundation #Balwaankrishi #farmingleader

1 month ago | [YT] | 0

Country Farmss English

Today marked an important milestone as we held the first official meeting of One Terra Foundation.

The meeting was attended by myself, Mr. Sooraj Muralidharan, Corporate Trainer, and Mr. Sathish Kumar, Dairy Farmer & Dairy Consultant. We had meaningful discussions on the vision, roadmap, and initiatives that we aim to execute in the coming months.

Our initial focus will be on the dairy sector and working closely with organic farmers to create sustainable and impactful solutions. From strengthening farmer networks to promoting sustainable agricultural practices, we are committed to building a better ecosystem for farming communities.

This is just the beginning, and we look forward to collaborating with like-minded individuals and organizations who believe in sustainable agriculture, rural empowerment, and regenerative growth. 🌱🐄

#OneTerraFoundation #DairyFarming #OrganicFarming #SustainableAgriculture #FarmerEmpowerment #RuralDevelopment #AgriInnovation

1 month ago | [YT] | 2

Country Farmss English

A few days ago, I had the opportunity to capture a video at Nannilam Eco Village focusing on the practical use of Kanban boards in agriculture.

Mr. Santhosh, Business Development Executive at Nannilam Eco Village, shared valuable insights on how Kanban systems are being adapted to lean farming practices. It was interesting to see how a concept widely used in manufacturing and operations is now playing a vital role in improving efficiency, transparency, and workflow management in farming.

Lean farming is not just a theory here—it’s being implemented on the ground with structured systems that help farmers plan, monitor, and optimize their activities effectively.

🎥 A detailed video on this will be released soon—stay tuned!

Another noteworthy initiative from Nannilam Eco Village is their “Own an Acre” model. This opens up an opportunity for individuals outside the farming community to become investors and be part of a sustainable agriculture ecosystem.

It’s encouraging to see such innovative models bridging agriculture, technology, and investment.

#LeanFarming #Kanban #AgriInnovation #SustainableAgriculture #NannilamEcoVillage #AgriTech #FarmingFuture #CountryFarmss

Skip the Carousel

1 2 3 4

1 month ago | [YT] | 0

Country Farmss English

India Strengthens Banana Biodiversity Efforts with Launch of Field Gene Bank

In a significant push towards preserving agricultural biodiversity, the ICAR-National Research Centre for Banana has launched India’s first Banana Field Gene Bank, marking a major milestone in plant genetic conservation and sustainable agriculture.

The initiative aims to safeguard rare and indigenous banana varieties that are increasingly at risk due to changing farming patterns and declining cultivation interest.

The project was inaugurated by Trilochan Mohapatra, Chairman of the Protection of Plant Varieties and Farmers' Rights Authority, who emphasized the urgent need to protect genetic diversity in crops. He highlighted that structured conservation systems are critical to addressing the gradual loss of traditional varieties.

Under this initiative, farmers cultivating unique banana varieties can register with NRCB, enabling scientists to conserve, evaluate, and multiply these genetic resources for future agricultural use. The programme is designed not only to preserve biodiversity but also to facilitate large-scale utilization of valuable plant traits in modern farming systems.

Importantly, the initiative places farmers at the center of conservation efforts. Financial incentives and recognition are being offered to encourage participation. Farmer communities preserving rare varieties are eligible for awards of up to ₹10 lakh, while individual farmers can also receive financial support and national recognition for their contributions.

The gene bank aligns with broader national efforts to strengthen conservation systems for key crops such as banana, coconut, and paddy—ensuring long-term food security and climate resilience.

With traditional banana varieties gradually disappearing despite India being one of the world’s largest producers, this initiative is expected to play a crucial role in preserving both farmer-developed and scientific varieties. Experts believe that integrating scientific research with farmer participation can create a scalable model for conserving India’s rich agricultural heritage.

The Banana Field Gene Bank is poised to become a cornerstone in India’s efforts to balance innovation with conservation—ensuring that valuable crop diversity is protected for future generations.

#NRCB #CountryFarmss #CountryFarmss #Oneterrafoundation

1 month ago | [YT] | 1

Country Farmss English

🚨 AgriTech News | AI Meets Agriculture at Scale

A compelling new development highlights how innovation is reshaping decision-making in agriculture.

From audits to algorithms — the journey of a founder building real impact.

Saddam Hussain, founder of RURTECH.AI, has transitioned from working in audits and compliance to building a full-stack AI intelligence platform designed for agriculture and urban sustainability.

🔍 What makes this startup noteworthy?

• The platform leverages satellite intelligence + AI to deliver farm-level insights in real time
• Converts complex orbital data into simple, actionable advisories for farmers
• Includes voice-based guidance, making it accessible even in low digital literacy environments
• Focuses on ESG reporting, predictive compliance, and resource optimisation in agriculture
• Extends beyond farming — identifies urban heat zones and supports smart irrigation for cities

🌱 Why this matters

One of the biggest gaps in agriculture today is decision-making based on delayed or unreliable data. This model flips that by enabling real-time, data-driven actions at the ground level.

It’s not just about technology — it’s about making advanced intelligence usable for farmers, especially in rural ecosystems where accessibility is often the biggest barrier.

💡 The bigger picture

India’s agritech ecosystem is steadily moving toward AI-led precision agriculture, where:
• Sustainability becomes measurable
• Compliance becomes predictive
• Farmers gain access to the same quality of data as large institutions

RURTECH.AI represents a growing wave of startups trying to bridge the gap between high-level strategy and on-ground execution.

📌 Takeaway:
The future of agriculture won’t just be about inputs and outputs — it will be about intelligence, accessibility, and real-time decision-making at scale.

#AgriTech #AIStartup #StartupStory #DigitalAgriculture #Innovation #SustainableFarming

1 month ago | [YT] | 0

Country Farmss English

I strongly believe that networking builds net worth.

Recently, I had the opportunity to attend the BNI Jubilant meeting in Salem as a visitor. It was a great platform to connect with passionate professionals and entrepreneurs across diverse industries.

I also got a chance to briefly introduce my work — Country Farmss, a digital media platform focused on agriculture and sustainability, and One Terra Foundation, where we work closely with farmers at the grassroots level.

A special thanks to Mr. Gopinath, President of BNI Jubilant, for the invitation. His work in the renewable energy space is truly inspiring.

The meeting stood out for its structure, discipline, and professionalism. It reinforced how powerful the right network can be in creating meaningful opportunities and collaborations.

Looking forward to building more such connections and contributing to a stronger, more sustainable ecosystem.

#Networking #BNI #Entrepreneurship #Agriculture #Sustainability #OneTerra #CountryFarmss

Skip the Carousel

1 2

1 month ago | [YT] | 0

Country Farmss English

Had a meaningful 2.5-hour discussion with Mr. Raja Ram, an important pillar of (Salem Marabu Sandhai) . We spoke in depth about the early challenges they faced and how they successfully organized a market platform for organic farmers. It was inspiring to hear the journey of building trust, consistency, and direct market access for farmers.

We also discussed several practical organic farming methods that can help smallholder farmers improve sustainability and reduce input dependency.

A key focus of our discussion was the possibility of bringing the model into Salem Marabu Sandhai through One Terra Foundation.

For smallholder farmers, PGS can be a game-changer. Compared to conventional organic certification, it is more cost-effective, community-driven, and still builds market credibility through transparent peer-review systems.

All these efforts and learnings will be documented through our channel to create awareness and inspire more farmer collectives.

The future of agriculture lies in collaboration, trust, and farmer-led systems. 🌱

#OrganicFarming #PGS #SmallFarmers #SalemMarabuSandhai #OneTerraFoundation #CountryFarmss #SustainableAgriculture #FarmerCollectives #TamilNaduAgriculture

Skip the Carousel

1 2 3 4 5

1 month ago | [YT] | 0