Hi I’m Jerri J
I help creative freelancers, coaches, and self-employed professionals overcome burnout, imposter syndrome, confidence issues, and income blocks so they can build profitable businesses.

I’ve been self-employed for 25+ years, hold dual Master’s degrees in psychology and coaching, and I’m a certified EMCC Coach. My work focuses on the psychological and identity-level factors that drive business growth and money.

This channel is for you if you’re experiencing:
• burnout
• low confidence or self-doubt in business
• imposter syndrome despite experience or success
• financial anxiety, under-earning, or income ceilings

On this channel, we cover:
• burnout recovery
• confidence building
• imposter syndrome and identity shifts
• money psychology, pricing, and income growth
• building a business that supports your life, not drains it

No hustle culture. No fake motivation.
Just practical strategy and psychology.

Subscribe for clarity, confidence, and financial growth. Welcome.


JustJerriJ

2026's coming, but honestly? I'm more excited about making life easier right now.
Here's what I've learned the hard way: systems and routines are what separate the freelancers who thrive from the ones who burn out.

I've watched it happen. When shit hits the fan (and it always does), the people with structure, the ones who schedule everything and have systems in place, they push through. The ones who wing it? They get lost and stressed every time.

Oh, and believe you me, I've tried to wing it many a time.... many. a. time.

I'm not talking about over-planning your life into a spreadsheet. I'm talking about folder systems, Google Calendar and a daily routine. Simple stuff that lets you actually get the big things done and make real progress.

Made a video breaking down exactly how and why this works. Check it out:
https://youtu.be/sDWskpNFq4E

5 months ago | [YT] | 0

JustJerriJ

OMG, how much time flies! Well, I've recently been getting over the holiday blues, and I created a little video on the things I put in place to help - Check it out here: https://youtu.be/z8_si_N_K4g

However, it took me a bit longer than I thought, which was also due to an unexpected drop in confidence in my content creation, which I'll have a chat about soon.

But in the meantime, if you need some calm focus before venturing through your day, check out my new meditation addition - https://youtu.be/w8Bj2FnxLO4

Sending happy loving vibes, you got this!

5 months ago | [YT] | 0

JustJerriJ

Hello, you beautiful souls! Not to quote Terminator, but I'm back! I've missed you. How have you been?

It's been a crazy five months; life has taken over from my content and coaching, and I've had no time to do either. It's been an adventurous, exhilarating and emotional rollercoaster. Getting married and a trip of a lifetime! Now I'm excited to step into another stage of my life. Dedicating more time to you and this channel, and hopefully fulfilling some of my vision board dreams.

Looking forward to you coming along for the ride!

7 months ago | [YT] | 1

JustJerriJ

Hey friends!

Just a quick update, this week is a big one: I’m getting married (yes, it’s happening, someone actually said yes). Between the wedding, family chaos, and travel, I won’t be posting new videos until mid-October.

Don’t worry, I’m not disappearing forever. When I’m back, I’ll have fresh content and hopefully zero jet lag. Thanks for being patient and sticking with me. In the meantime, feel free to rewatch old videos or imagine me struggling with suitcases and sunburn.

See you soon!

8 months ago | [YT] | 0

JustJerriJ

You know when you have a never-ending to-do list? Well, I can finally tick one of those pesky little tasks off forever.

Yep, finally no more setting up lights - it's the small wins my friend, the small wins.

Check out the video here {https://youtu.be/sWET-1CSKXw} to see how I set these awesome glow worms up!

Honestly, super excited about them.

Hopefully, in the next video, I'll have more time to focus on my script and less on the lighting. Boom!!! She is winning!

9 months ago | [YT] | 0

JustJerriJ

Stop waiting for Monday. Stop waiting for next month. Stop waiting for January 1st.

Your brain responds to the SIGNALS you give it about new beginnings, not the actual date on the calendar.

I call it "temporal tagging", and it's been a total game-changer for my momentum.

Challenge: Pick something you want to start fresh with and declare TODAY as Day 1.

What will it be? Tell me in the comments and let's create some accountability magic! 🔥

Check out the full video here: https://youtu.be/z_EIatVAq9k

9 months ago | [YT] | 2

JustJerriJ

🧠 Ever made a decision so fast you immediately regretted it?

We all face that moment when we have to choose: trust our gut instinct or take time for strategic thinking?
After 20+ years as a freelancer, I've learned when to move fast and when to slow down. In my latest video, I share:


• The photography technique that transformed my decision-making
• A simple 10-10-10 rule that prevents regrettable choices
• Why momentum matters more than motivation
• How to make tasks small enough to avoid procrastination


What's your biggest decision-making challenge? Comment below and check out the full video to discover how to make choices you won't regret! 👇

https://youtu.be/yweQkme57bQ

#FreelanceDecisions #BusinessStrategy #DecisionMaking

11 months ago | [YT] | 1

JustJerriJ

Stuck in freelancer traps?

These 5 systems will help you break free! I share how to overcome the emotional challenges of self-employment, avoid income uncertainty, and stop the burnout cycle.

Learn practical systems for money management, time blocking, client acquisition, skill development, and setting boundaries. Stop living paycheck-to-paycheck and build a sustainable freelance business aligned with your values. Discover how to separate your worth from productivity and create success that feels good.

Check Out The Full Video Here > https://youtu.be/tT11TQCb6yo

#FreelancerSystems #SustainableSuccess #SelfEmployed

1 year ago | [YT] | 1

JustJerriJ

Do you feel guilty for not being “disciplined enough” as a freelancer or creative? Like no matter how much you push yourself, it’s never quite enough?

This video flips the script.
Discipline isn’t your problem; your outdated ideas about success, identity, and self-worth are.

You’ll learn why traditional views of discipline don’t work for freelancers, how to spot hand-me-down beliefs that keep you stuck, and how to build identity-based habits that actually feel good.

This is for the creatives, the self-starters, the soul-led business owners who are done with hustle guilt and ready for alignment over punishment.

> Watch the full video here: https://youtu.be/pUBno3y-CGI

1 year ago | [YT] | 0

JustJerriJ

Hey there, beautiful souls!

I'm Jerri, and this is my space to get to know you better. Where shall I start? I've been self-employed for over two decades, and I'm a creative freelancer using photography and visual storytelling as my medium. Isn't it interesting how the journey shapes us more than the destination?

I started this channel because over the past 20-odd years, I came to realise that it wasn't just the tools in my hands that got me to where I am today - a thriving photography business and great relationships - but it was the tools in my mind that helped me grow through the hardest of times. Like climbing a mountain, sometimes the equipment matters less than your mindset when the path gets steep.

My passion for personal development gained me two master's and an accredited coaching qualification, as well as the opportunity to be a chartered psychologist with the BPS UK. All those late nights studying weren't just about the certificates, you know? They were about understanding what makes us tick when facing our biggest challenges.

That's why I created this channel - to support others like me, the trailblazing self-employed creatives who have to navigate the ups and downs of business sometimes solo. When you're working alone, don't you sometimes wish you had someone who just gets it?

This is a place where I'd like to support you with tools, techniques that science provides us to achieve our dreams, goals, and ambitions. This is a place I want you to turn to when you need a friend to talk to, a little hug or some wise words to drive you forward.

I'm hoping that you'll come with me on this journey so together we can rise and thrive!

Until next time,
Jerri

1 year ago (edited) | [YT] | 1