Puffer Reds is a boutique that offers a unique and curated selection of clothing, footwear, and accessories for men and women. We have been in business for over 43 years, and have built a reputation for being at the forefront of sneaker, music, and streetwear culture. Our mission is to bring our customers the latest and greatest in the Michigan region, now expanding nationwide, while also supporting local music and art communities.

Established by Eric Williams in December 1979, Puffer Reds has become a well-known entertainment destination for celebrities, musicians, and athletes alike. When Puffer Reds first opened its doors, the store was a place to find the latest hip-hop, R&B, and jazz music albums. Eric’s vision, with the help of his co-owner wife, Tandra Williams, soon grew to new heights as the impact of the music industry had a growing influence on the fashion industry.