Although we’ve stopped most manual link building to focus mainly on building links organically — no outreach involved — there are still a range of link building strategies that can help you climb the SERP ladder.
Here are some of our favorite (tried and true) advanced approaches:
1. Consider Newsjacking: Newsjacking is a link building digital PR tactic that involves spotting opportunities in the news and creating relevant content with your added opinions and thoughts and promotes your content along the way.
2. Create Surveys: Survey content is a no brainer when done right. You get to pick completely organic/unique data, ensure your questions tie to your brand's offerings, and you can break out your data by demographics for more targeted results.
3. Collaborate With Opinion Leaders: Join forces with people that have a media footprint. Whether it's someone well known in the industry or an influencer, get your content seen.
4. Release Data Studies: Similar to surveys, data studies have the potential to tell compelling stories that journalists will want to share. The longer time commitment will pay off.
5. Conduct City Studies: Use data from specific regions to make a statement about people, businesses, or even weather patterns. Click-through rates are often successful due to local journalists or bloggers wanting to repurpose that content.
Want more link building strategies?
We cover 17 beginner to advanced link building strategies that are sure to provide value. Plus, there are outreach templates to help get you started.
There are already 100 articles in the SERP that will tell you to avoid photos that are “too stocky” or “too corporate.”
However, we totally understand spending hours and hours on design isn't always feasible.
Here are some ways to create a cohesive photo experience for your brand (with the resources you have):
• Find images with similar color schemes • Add branded elements to photos, such as logos or shapes • Overlay a brand color on top of your images • Differentiate with illustrative elements
Optimizing your blog images can add more value than you think.
We break down blog image best practices you should be applying now.
Siege Media is currently hiring for our fully remote workforce. With a workforce that spans from California to the UK, Serbia, and beyond, Siege Media isn't confined to borders — and wants to hear from you.
Here's what we offer: • Competitive pay • Unlimited PTO • Encouraged mental health days • And much more!
Join our team of talented individuals from around the globe.
Know someone looking for work that would be a perfect fit? Tag them in the comments below.
Pitching to an executive team that wants quick results can throw you into a high-pressure situation.
And if the key stakeholders aren't completely bought-in, it's a delicate situation to navigate — this is why mastering communication can determine the success or failure of your pitch.
Nick Lafferty, Senior Manager of Growth Marketing at Loom, sat down with Ross to chat about navigating an executive pitch, who to involve from your team, and how to execute one flawlessly (or pretty close to it).
To overcome these obstacles, Ross and Nick discuss keeping clients' expectations realistic, dealing with unreasonable time restraints, and how patience is a virtue when it comes to SEO strategies.
Some other topics they cover: • Using domain authority to give time expectations. • Common mistakes when failing to get buy-in. • How to overcome obstacles within an organization. • How to execute after making the pitch.
Some industries are simply more competitive thank others — SaaS is one of them.
We get it. Investing resources into SEO can be daunting, but beware of cutting corners.
Acquiring customers through paid advertising typically only warrants short-term success. Plus, it can get costly— and if you pause, those new customers pause with it.
On the other hand, a comprehensive SEO strategy reduces that cost per acquisition due to organic impact and, ultimately, helps convert from other channels.
This is why setting a solid SEO strategy is more sustainable for the long haul.
With all of the content out there, it’s tough to know where to begin.
A good understanding of keyword research and the buyers funnel is the jumpstart you need.
Informational: Educate your user, solve their problem Commercial: Provide in-depth research, benefit from comparison keywords, and advocate for your product Transactional: Target keywords around pricing, reviews and integrations
Even world-class content can fall short if no one clicks on it.
Your post title could be your only shot at drawing readers in, so it’s worth spending the extra time writing one that accomplishes that goal.
Luckily, we have a blog title formula to help:
Keyword + Purpose + Value + Action/Adjective
• Keywords: Place your target keyword towards the front of your title • Purpose: Make it clear what readers can expect from your post • Value: Why should they read your post? What’s the benefit? • Action/Adjective: Insert a CTA or clever adjective to pique interest
Ultimately, asses your working title and ask yourself, “Would this make me want to click?”
Be sure your headline is written firstly for humans, not Google.
Creative content creation is more important than ever in order to stand out amongst the millions (and millions) on the SERP.
Coming up with new ways to create content that's both new and valuable time and time again is intimidating, and as content marketers ourselves, we're all too familiar with this feeling.
So, we rounded up a collection of creative content examples to inspire your next project.
Why should you take a look? • Directly impact performance goals with high-quality content • Improve engagement with your target audience • Get unique ways to find creative ideas
Creative content marketing doesn’t require a million-dollar out-of-the-box campaign — sometimes all you need is a little inspiration.
Google’s Helpful Content Update emphasizes the need to write for users first.
A quality check we have in place is to ask yourself whether or not any junior SEO could have written the title you wrote. If the answer is yes, try to think deeper.
This may have two impacts.
First, it may be more likely to drive CTR by differentiating from other vanilla search results.
Second, if your entire site reads like it was written by an SEO, this could be the kind of thing an update like this may look at.
Worse, it’s unlikely an entire site with titles written by a junior SEO would be the kind of site users would like long-term. Even if this update didn’t catch that, users eventually will.
In the below examples, we see titles written “out of the box”, and titles otherwise written with a mix of creative flair and deeper industry knowledge while still retaining SEO best-practice.
I’d bet on the titles that read user first every time.
You may have noticed that content updates have been top of mind for us lately.
Although our general rule is to update annually, niche industries require niche strategies.
Competitive industries like Y.M.Y.L. (Your Money or Your Life) warrant some extra TLC (plus, we love acronyms).
What industry does your business fall under?
Check out our chart below to get a sense of ideal refreshes in order to stay up to date with the competition.
Plus, if you're curious of other SEO strategies to stand out amongst the crowd, SEO Analyst Keith Fenner covers everything you need to know about Y.M.Y.L. SEO like:
How to grow your traffic in a tricky industry and the common pitfalls that Y.M.Y.L. content creators face.
Content and Conversation
Although we’ve stopped most manual link building to focus mainly on building links organically — no outreach involved — there are still a range of link building strategies that can help you climb the SERP ladder.
Here are some of our favorite (tried and true) advanced approaches:
1. Consider Newsjacking: Newsjacking is a link building digital PR tactic that involves spotting opportunities in the news and creating relevant content with your added opinions and thoughts and promotes your content along the way.
2. Create Surveys: Survey content is a no brainer when done right. You get to pick completely organic/unique data, ensure your questions tie to your brand's offerings, and you can break out your data by demographics for more targeted results.
3. Collaborate With Opinion Leaders: Join forces with people that have a media footprint. Whether it's someone well known in the industry or an influencer, get your content seen.
4. Release Data Studies: Similar to surveys, data studies have the potential to tell compelling stories that journalists will want to share. The longer time commitment will pay off.
5. Conduct City Studies: Use data from specific regions to make a statement about people, businesses, or even weather patterns. Click-through rates are often successful due to local journalists or bloggers wanting to repurpose that content.
Want more link building strategies?
We cover 17 beginner to advanced link building strategies that are sure to provide value. Plus, there are outreach templates to help get you started.
Visit our blog to learn more: www.siegemedia.com/marketing/link-building-strateg…
#seo | #contentmarketing | #linkbuilding
3 years ago | [YT] | 8
View 0 replies
Content and Conversation
There are already 100 articles in the SERP that will tell you to avoid photos that are “too stocky” or “too corporate.”
However, we totally understand spending hours and hours on design isn't always feasible.
Here are some ways to create a cohesive photo experience for your brand (with the resources you have):
• Find images with similar color schemes
• Add branded elements to photos, such as logos or shapes
• Overlay a brand color on top of your images
• Differentiate with illustrative elements
Optimizing your blog images can add more value than you think.
We break down blog image best practices you should be applying now.
Visit our blog post for more tips: www.siegemedia.com/creation/blog-post-images
3 years ago | [YT] | 4
View 0 replies
Content and Conversation
Calling all Front End Developers!
Siege Media is currently hiring for our fully remote workforce. With a workforce that spans from California to the UK, Serbia, and beyond, Siege Media isn't confined to borders — and wants to hear from you.
Here's what we offer:
• Competitive pay
• Unlimited PTO
• Encouraged mental health days
• And much more!
Join our team of talented individuals from around the globe.
Know someone looking for work that would be a perfect fit? Tag them in the comments below.
Apply here: siegemedia.com/careers
3 years ago | [YT] | 3
View 0 replies
Content and Conversation
You may have noticed that there's something different about our blog.
To put it simply, our blog got a makeover.
To put it strategically, our blog got better optimized for SEO and user experience.
What this means:
• Search features
• Segmentation features
• Clearer hierarchy
• Intuitive navigation, recommendations
• Inclusion of free resources, eBooks
• Clearer CTAs
• ADA compliant
As for the results — our efforts are paying off:
• 78% increase in time on page YOY
• 20% improvement in bounce rate YOY
• 60% improvement to site-wide traffic YOY
See for yourself in our case study below or check out our blog in real time: www.siegemedia.com/blog
#seo | #contentmarketing
3 years ago (edited) | [YT] | 12
View 3 replies
Content and Conversation
Pitching to an executive team that wants quick results can throw you into a high-pressure situation.
And if the key stakeholders aren't completely bought-in, it's a delicate situation to navigate — this is why mastering communication can determine the success or failure of your pitch.
Nick Lafferty, Senior Manager of Growth Marketing at Loom, sat down with Ross to chat about navigating an executive pitch, who to involve from your team, and how to execute one flawlessly (or pretty close to it).
To overcome these obstacles, Ross and Nick discuss keeping clients' expectations realistic, dealing with unreasonable time restraints, and how patience is a virtue when it comes to SEO strategies.
Some other topics they cover:
• Using domain authority to give time expectations.
• Common mistakes when failing to get buy-in.
• How to overcome obstacles within an organization.
• How to execute after making the pitch.
Get the full episode (with show notes) here: www.siegemedia.com/conversation/nick-lafferty
#seo | #contentmarketing
3 years ago | [YT] | 8
View 0 replies
Content and Conversation
Some industries are simply more competitive thank others — SaaS is one of them.
We get it. Investing resources into SEO can be daunting, but beware of cutting corners.
Acquiring customers through paid advertising typically only warrants short-term success. Plus, it can get costly— and if you pause, those new customers pause with it.
On the other hand, a comprehensive SEO strategy reduces that cost per acquisition due to organic impact and, ultimately, helps convert from other channels.
This is why setting a solid SEO strategy is more sustainable for the long haul.
With all of the content out there, it’s tough to know where to begin.
A good understanding of keyword research and the buyers funnel is the jumpstart you need.
Informational: Educate your user, solve their problem
Commercial: Provide in-depth research, benefit from comparison keywords, and advocate for your product
Transactional: Target keywords around pricing, reviews and integrations
We have plenty more where that came from.
Check out more strategic steps for your SaaS business: www.siegemedia.com/seo/saas
#seo | #contentmarketing
3 years ago | [YT] | 10
View 1 reply
Content and Conversation
Even world-class content can fall short if no one clicks on it.
Your post title could be your only shot at drawing readers in, so it’s worth spending the extra time writing one that accomplishes that goal.
Luckily, we have a blog title formula to help:
Keyword + Purpose + Value + Action/Adjective
• Keywords: Place your target keyword towards the front of your title
• Purpose: Make it clear what readers can expect from your post
• Value: Why should they read your post? What’s the benefit?
• Action/Adjective: Insert a CTA or clever adjective to pique interest
Ultimately, asses your working title and ask yourself, “Would this make me want to click?”
Be sure your headline is written firstly for humans, not Google.
Creating blog posts is our bread and butter, so learn what exactly makes a good blog post and how to ensure your content converts here: www.siegemedia.com/creation/what-makes-good-blog-p…
#seo | #contentmarketing
3 years ago | [YT] | 14
View 0 replies
Content and Conversation
Creative content creation is more important than ever in order to stand out amongst the millions (and millions) on the SERP.
Coming up with new ways to create content that's both new and valuable time and time again is intimidating, and as content marketers ourselves, we're all too familiar with this feeling.
So, we rounded up a collection of creative content examples to inspire your next project.
Why should you take a look?
• Directly impact performance goals with high-quality content
• Improve engagement with your target audience
• Get unique ways to find creative ideas
Creative content marketing doesn’t require a million-dollar out-of-the-box campaign — sometimes all you need is a little inspiration.
Visit our blog post to get the full scoop: www.siegemedia.com/marketing/creative-content
#contentmarketing | #creativecontent
3 years ago | [YT] | 4
View 0 replies
Content and Conversation
Are you writing titles for users or for Google?
Google’s Helpful Content Update emphasizes the need to write for users first.
A quality check we have in place is to ask yourself whether or not any junior SEO could have written the title you wrote. If the answer is yes, try to think deeper.
This may have two impacts.
First, it may be more likely to drive CTR by differentiating from other vanilla search results.
Second, if your entire site reads like it was written by an SEO, this could be the kind of thing an update like this may look at.
Worse, it’s unlikely an entire site with titles written by a junior SEO would be the kind of site users would like long-term. Even if this update didn’t catch that, users eventually will.
In the below examples, we see titles written “out of the box”, and titles otherwise written with a mix of creative flair and deeper industry knowledge while still retaining SEO best-practice.
I’d bet on the titles that read user first every time.
Learn more about Google's latest update: www.siegemedia.com/conversation/google-helpful-con…
#seo | #googleupdate
3 years ago | [YT] | 12
View 0 replies
Content and Conversation
You may have noticed that content updates have been top of mind for us lately.
Although our general rule is to update annually, niche industries require niche strategies.
Competitive industries like Y.M.Y.L. (Your Money or Your Life) warrant some extra TLC (plus, we love acronyms).
What industry does your business fall under?
Check out our chart below to get a sense of ideal refreshes in order to stay up to date with the competition.
Plus, if you're curious of other SEO strategies to stand out amongst the crowd, SEO Analyst Keith Fenner covers everything you need to know about Y.M.Y.L. SEO like:
How to grow your traffic in a tricky industry and the common pitfalls that Y.M.Y.L. content creators face.
Visit our blog post for more details: www.siegemedia.com/seo/ymyl
#seo | #contentmarketing
3 years ago | [YT] | 7
View 1 reply
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