Dace DeKruif, CFP®

I help families answer a question most financial advisors skip: What do you want your money to accomplish?

For over 20 years, I've watched families chase financial independence without knowing what independence means to them. They follow the standard playbook—save more, invest wisely, retire comfortably—but something still feels off.

Here's what I've learned: Financial health isn't just about growing wealth. It's about aligning your resources with what matters most.

That's why every family I work with creates a Personal Statement of Financial Purpose. This isn't another budget template. It's a clear vision that guides every financial decision you make.

Whether you're planning for retirement, managing cash flow, or exploring values-driven investing, we focus on practical strategies that reflect your priorities.

Because true financial peace comes when your money and your values point in the same direction.

Ready to build a financial plan with purpose? Let's talk.