Built Strong is a company run by Josef Eriksson. Josef is an established bench presser and coach who has won both World and European Championship titles in bench press, along with multiple national titles. He has also coached several world champions.

Beyond coaching and competing, Josef has a deep passion for strength sport culture and history. On this channel, he shares training knowledge, personal experiences, interviews, thoughts on strength training, and a large collection of powerlifting footage and content from the world of strength sports.