Interesting Content
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Interesting Content
Change this ONE thing the next time you publish a video!
I've been working with an Enterprise SaaS company over the last few months.
The data showed:
Majority traffic was desktop users.
Traffic spike during business hours so (most likely a person reviewing the content while at work with no sound on).
Video on the landing page had 3 to 6 second drop-off rate.
Team wanted to remove it entirely.
Before scrapping the video, I suggested one simple fix:
Add subtitles.
Initial results?
✅ 50%+ increase in watch time
✅ Measurable conversion lift from the landing page
The lesson: Add subtitles by default.
Not only does it make your content accessible, but algorithms favor it AND it directly impacts conversions.
Are you adding subtitles to your B2B videos?
10 months ago | [YT] | 0
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