Kung Pik Liu
đ¸ Iâm Pik, founder of Design Angel, a branding & design agency helping ambitious women entrepreneurs build bold brands that get them seen, heard, and chosen.
I believe branding is more than just designâitâs about positioning yourself as an authority, attracting the right audience, and making a real impact.
On this channel, I share insights, strategies, and inspiration to help women entrepreneurs build strong personal and business brands that stand out and thrive.
Iâm on a mission to help 1 million women entrepreneurs be seen, heard & shine by building brands as ambitious as they are.
If youâre ready to show up with confidence and create a brand that truly reflects your value, youâre in the right place!
Kung Pik Liu
đ¸ There are so many extra hurdles for
women to overcome when building a startup.
The following is real advice from real female foundersâŚ
1. Network, network, network
Not just a large network,
women need a strong inner circle of close female contacts.
(Source: Harvard Business Review)
2. Build your personal brand
A strong personal brand helps
attract potential investors and customers
3. Love the problem youâre solving
You need to have an intimate connection with your solution
4. Sell the dream
Paint the big vision for your investor and customers
5. Practice your pitch
You canât go into a board room pitching
without rehearsing EVERY line
6. Be scrappy
There are many workarounds to build your MVP
without being highly technical
7. Venture capital is just one option
VCs demand speed and fast growth.
If this isnât for you,
there are other ways to fund your startup:
crowdfunding,
bank loans,
your own revenue,
and bootstrapping.
I learned it from âAdvice from female founders on starting your own ventureâ, Financial Times
đ¸ As a branding expert, I think #2 (personal branding) is the most important. How about you? Share it in the comments.
#designangel #branding #womenentrepreneurship #personalbranding
1 year ago | [YT] | 1
View 0 replies
Kung Pik Liu
đ¸Would You Pay $645 for a $19.99 Shoe?
Price tag: $645
Actual cost: $19.99
Yep, you read that right.
Payless pulled off one of the most savage branding stunts ever.
They rebranded as Palessi, set up an ultra-glam pop-up store, and invited fashion influencers to shop.
The store had it allâgold mannequins, marble floors, an elite vibe.
Influencers went crazy for the shoes, dropping hundreds without hesitation.
"Itâs so elegant and sophisticated."
"You can tell itâs high-quality material."
Then came the plot twist⌠these âdesignerâ shoes were just regular Payless shoes.
The influencers were shook.
And thatâs when Payless proved a game-changing lesson:
Branding is EVERYTHING.
The product didnât change.
The quality didnât magically improve.
The only thing that changed?
The name, the price, and the experience.
And that was enough to make people believe the shoes were 1,800% more valuable.
đ¸ACTIONABLE TIPS:
So, What Can Smaller Brands Like You and Me Learn From This?
You donât need a fancy pop-up or a massive budget to make your brand feel premium. Perceived value comes from branding, not just the product. Hereâs how to elevate yours:
1ď¸âŁ Position Like a Premium Brand
People pay more for brands that look valuable. Use high-quality visuals, clear messaging, and social proof can make a $20 product feel like a $200 product.
2ď¸âŁ Create an Experience
Upgrade your website, packaging, and customer touchpoints to make every interaction polished and intentional.
3ď¸âŁ Price with Intention
Pricing shapes perception. If itâs too low, people assume itâs low quality. Not ready to raise prices? Test bundles, premium add-ons, or tiered offers to shift how people see your brand.
đ¸ So, are you branding your business like Payless⌠or Palessi?
#Branding #MarketingPsychology #BrandPerception #LuxuryMarketing #BusinessGrowth
1 year ago | [YT] | 1
View 0 replies