I'm Clarice Lin, The ROI Doctor. I help online stores 2x revenue with profitable Google ads. If you are struggling with getting consistent performance, get in touch.
I am also the founder of BaselineLabs, a Google ads agency that works with businesses to drive traffic using Google ads.
On my channel, I talk about the best practices on running Google ads campaigns for Shopify businesses. We know it's not easy running Google ads. Find out all the best tips and strategies to make the most of your ad budget. It's an expensive competitive space but if you get it right, it's one of the best channels to grow your customer base.
If you need a fresh pair of eyes to audit your Google ads account and get your campaigns performing consistently, get in touch at claricelin.com.
Clarice Lin | Google Ads | The ROI Doctor
The next generation of Dynamic Search Ads is here: AI Max has moved out of beta.
From September 2026, if you are using older features like ⬇️
📌Dynamic Search Ads
📌Automatically Created Assets
📌Campaign-level broad match
they will be upgraded to AI Max.
At the moment you can choose to upgrade to this feature earlier if you like.
In my latest video, I will explain what is this feature about, how it works and whether it could work for your business. Video dropping soon.
1 week ago | [YT] | 3
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Clarice Lin | Google Ads | The ROI Doctor
If you run Google Shopping ads, avoid these 10 costly mistakes before they burn through your budget. New video dropping soon.
1 month ago | [YT] | 2
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Clarice Lin | Google Ads | The ROI Doctor
If your Meta ads are working well, or your Shopping ads are performing strongly, you may be wondering whether Search ads should be your next move.
In my upcoming video, I break down when Search ads make sense for a Shopify store, when they do not, and how to plan your budget to see if they can become another profitable channel. Video dropping soon!
1 month ago | [YT] | 2
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Clarice Lin | Google Ads | The ROI Doctor
If you have been running Meta ads for a while and had good results, maybe you are thinking of running Google Shopping ads.
In my latest video, I explain the answers you need to have and how to plan before you even w̶a̶s̶t̶e̶ spend your money on ads.
Video dropping soon.
2 months ago | [YT] | 2
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Clarice Lin | Google Ads | The ROI Doctor
Why isn't PMax promoting ALL your products? If you're running Performance Max and wondering why some products get all the impressions and clicks while others barely get any — this upcoming video is for you.
I'm breaking down exactly why PMax picks favourites, and what you can do to fix it.
Video dropping soon.
2 months ago | [YT] | 2
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Clarice Lin | Google Ads | The ROI Doctor
Stop obsessing over low CPC (cost per click). It's not the metric your business should be chasing. Learn what your Google Ads CPC is actually telling you — and what to do instead.
Video dropping soon.
3 months ago | [YT] | 2
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Clarice Lin | Google Ads | The ROI Doctor
I have received a number of questions about Demand Gen - whether it works for your business. In this upcoming video, I will address these question - how this campaign works, how to leverage on it and whether you should set one up for your business.
Video dropping soon.
3 months ago | [YT] | 5
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Clarice Lin | Google Ads | The ROI Doctor
Your campaigns were running well, conversions were steady. Suddenly conversions slowed down. What's happening? In my latest video, I break down the top reasons why conversions slow down and share the framework of what to do next.
Video dropping soon.
3 months ago | [YT] | 2
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Clarice Lin | Google Ads | The ROI Doctor
Should you add a new country directly into a Google Shopping campaign that’s performing well?
It sounds simple, and it’s definitely easy to manage. But it’s often not the best move long term.
In my latest video, I’ll explain when it makes sense to do it, when it doesn’t, and the key questions to ask before you decide.
Video dropping soon.
3 months ago | [YT] | 2
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Clarice Lin | Google Ads | The ROI Doctor
Your brand now has a AI Helper on Google Search.
When someone searches for your brand on Google, they usually click around or leave if they can’t find answers quickly.
With Business Agent, a chat button appears on your brand search.
Click on it and the AI can answer questions about your products, recommend options, and guide them toward the next step, all using information you've shared, your product data and policies.
Why it matters for your business?
👉 Shoppers get answers instantly, so they don’t have to click around or read through lots of pages.
👉 Your support team spends less time answering the same questions repeatedly
👉 All responses come from your product info and policies, keeping your messaging consistent
Where it’s available and who is eligible?
👉Appears on Google Search results for your brand name
👉Eligible for US businesses with a verified Merchant Center account, a claimed brand, and at least 50 approved products
Where can you set this up?
👉 Ecommerce brands with early access can find Business Agent in Google Merchant Center.
You can customize how it appears and manage what it can do.
Do you have early access to Business Agent yet?
4 months ago | [YT] | 2
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