I’ve been working on an upcoming workshop for our members around Big Ideas.
I believe and have experienced that Big Ideas are what turn plain old widgets into more-than-widgets that consumers are compelled to throw money at.
As I distill the workshop content, I’ve now simplified my definition of a Big Idea.
It’s simply a reframe on a common perspective or problem for an addressable market.
An idea they can buy into so the next natural step is buying your product.
Here’s some examples I’ve come across that I thought were cool and in plain sight that can shape your thinking around Big Ideas.
As you read through them remember they’re all selling commoditized widgets at the core of things in spaces with bloody red oceans.
Patagonia:
- Common Frame: “Buy high-performance outdoor gear.”
- Patagonia’s Reframe: “The gear you choose is a vote for the kind of world you want. Buying less, and buying better, is the only sustainable path.”
- Natural Next Step: Paying a premium for a jacket becomes an ethical stance, not a fashion or performance decision. Even not buying is part of the brand message.
Duolingo:
- Common Frame: “Learning a new language is hard work, you need discipline.”
- Duolingo’s Reframe: “Language learning isn’t about discipline, it’s about habit. You don’t need willpower. You need 5 minutes and a dopamine hit.”
- Natural Next Step: A gamified app that gets you addicted to streaks, XP, and owl reminders, not textbooks or grammar drills.
Glossier:
- Common Frame: “Makeup is about covering flaws.”Glossier’s
- Reframe: “You’re not flawed. Your skin doesn’t need to be ‘fixed.’ Beauty should start with you liking you.”
- Natural Next Step: Lightweight skincare-first makeup that enhances instead of conceal, driven by the idea that beauty starts with self-acceptance, not transformation.
Whoop:
- Common Frame: “Track your workouts to see how you’re progressing.”
- Whoop’s Reframe: “Performance doesn’t come from training harder, it comes from recovering smarter.”
- Natural Next Step: A wearable that emphasizes strain, recovery, and sleep instead of steps or calories. It flips the fitness tracking model upside down.
Barbell Apparel:
- Old Frame: “Fit people should just size up.”
- Reframe: “Clothes should fit your body—not force your body to fit them.”
- Offer Becomes: Jeans and officewear designed for athletes and muscular builds.
Savage X Fenty (Rihanna):
- Old Frame: “Lingerie is about seducing someone else.”
- Reframe: “It’s about empowering yourself, in your body, on your terms.”
- Offer Becomes: Inclusive, unapologetic lingerie for every body, every mood, and every identity.
If you want help discovering your Big Ideas, you can watch the last portion of today’s YouTube video.
Most people refer to using paid ads as Buying Ads.
Meta clearly lets us know in both their documentation and how we’re billed as advertisers, that we are Charged For Impressions.
On the surface it seems like a trivial difference in semantics.
But underneath the semantics is a meaningful difference in how we approach using ads.
Buying implies that we choose what we’re getting.
When we go to the grocery store to buy groceries, we’re picking out the exact apples, exact oranges, exact bananas we want.
We review expiry dates.
We pick the loaf of bread that isn’t squished and molded.
Buying allows us to have control over exactly what we’re getting.
Getting Charged on the other hand - we have less direct control.
Our control, or perception of control, is indirect.
When I’m Charged for $20 for 1000 impressions on Meta, I have no idea exactly who is seeing my ads.
I don’t get to check the person who my ad is being served to whether they’re a good fit to see it.
My control is more indirect via:
- The Algorithm - My messaging - My creative - My price point - My funnel - My bidding strategy
Knowing that I’m being Charged instead of Buying, my intentionality and my approach is very different. If I’m being charged, I want to be Charged for the best quality users possible.
And quality, in my definition, is likelihood to convert and be a good customer for us as a brand. I assume the same goes for you.
So the focus changes from tinkering with settings to controlling what you can - your messaging, creative, funnel, and Conversion Economics.
Get charged, make an ROI, and then buy stuff that you like.
This coming Monday July 14th begins our Stress Free Scaling Model Workshop, and we go deeper on how to be strategic and mindful about being Charged For Impressions.
It’s part of the Model that’s allowed us to do $342k with this store in less than 1 hour a week of work from Alfred & I combined.
And helps other brands we’re working with do even bigger numbers with more active time on the frameworks and processes.
Training is released at 12:00pm EST, workshopping with us goes on for 7 days.
- 1 recycled aluminum can saves enough energy to power a TV for 3 hours or a laptop for 5 hours. - 10 recycled plastic bottles can be turned into 1 fleece jacket. - Recycling 1 ton of paper saves 17 trees, powers a home for 6 months, and produces enough paper for 7,000 newspapers. - 1 ton of recycled plastic bags can make over 1,500 park benches. - 5 recycled plastic bottles can produce enough fiber for 1 square foot of carpet.
I’ve been recycling all my life, and I had no idea of the magnitude of impact it can have.
Even if not 100% accurate to what happens in reality because of the nuances with what cities and governments do or don’t do - as a concept it’s inspiring.
Taking old stuff and turning it into new stuff.
There’s nothing more entrepreneurial than that.
The essence of being resourceful, which is the foundation of entrepreneurship.
I see a parallel with a resource you currently have access to.
You can Recycle Old Revenue into New Revenue in endless ways.
The image ad that has made you the most sales can be Recycled into multiple video versions.
The messaging in a video ad that pops off can be Recycled into a variety of scripts.
The product-by-sales breakdown showing your best sellers from top to bottom can be Recycled to guide direction for what new ads and funnels you create next week.
The headline on your best landing page can be Recycled into a hook for a new batch of video ads.
The promo you ran to your email list can be Recycled into an offer for your ads and new customers.
You don’t always need to create from scratch.
You just need to look back at Old Revenue and turn it into New Revenue resourcefully.
Recycling isn’t just efficient.
It’s effective.
And healthy for your brand's ecosystem.
This coming Monday July 14th begins our Stress Free Scaling Model Workshop, and we go deeper on the Recycling Old Revenue Into New Revenue Method.
We’ll cover the Model that’s allowed us to do $342k in less than 1 hour a week of work from Alfred & I combined.
And helps other brands we’re working with do even bigger numbers with more active time on the frameworks and processes.
Training is released at 12:00pm EST, workshopping with us goes on for 7 days.
It’s a set of 3 exercises I’ve been doing the past 5 years that help keep the core stable to support the battle against some crippling back pain I had in 2020.
One of the exercises is called the “bird dog”.
I have issues doing it the “right” way.
On my left side, I can’t get my leg to fully extend (make it straight) in this position.
Could be a core, hip, or glute issue.
I’m figuring it out with some experimentation.
I want to resolve it because I want optimal mechanics when I’m running and cycling - for both safety and speed.
There’s a past version of me that would tell myself to give up on running altogether because of this one issue in the kinetic chain.
But that’s a very wasteful and defeatist mindset.
If you were my running coach you’d tell me how illogical and absurd it is, given I still have the fortunate ability to run and move.
Yet I see brands do this all the time.
Try something, get excited about it, and then when it doesn’t scale to the moon on the first try… giving up altogether.
When often it’s not that the whole thing isn’t working.
It’s that there’s a piece of the chain that needs some love and attention, like my left side.
I’m currently working on a funnel with one of our Accelerator members.
It’s getting some spend in the ad account, but not at the scale we want or profitability we need yet.
He’s got a 3 step funnel going.
Step 1 = landing page, mostly education and rapport building.
Step 2 = second page of the funnel, transitions from education to the solution and offer.
Step 3 = checkout.
Step 1 to Step 2 is converting decently at about 30%.
I’d like to see it above 40%, but it’s fine where it is for now.
Step 2 to Step 3 is the problem.
It’s only converting at about 4%.
We need it at about 30%.
It’d be very wasteful of us to throw the entire funnel out and give up just because our first iteration of it isn’t at max performance potential.
Kind of like me giving up on running and cycling just because my left side isn’t firing off optimally right now.
It’s gotten some traction - spend in the ad account, sales to validate demand.
Giving up would be wasteful and unfortunate.
So instead of giving up altogether, we’re zooming in on optimizing step 2 to step 3 and why there’s such a big drop off.
Because once we solve that issue, we’re a step forward on getting the spend, scale, and profitability closer to where we want it to be.
You don’t throw away something that’s mostly working because one part needs support.
You don’t rebuild from scratch when refinement will get you further, faster.
You tune.
You adjust.
You strengthen the part that’s out of sync while letting the rest keep pulling weight.
Progress isn’t always about what’s new and next.
Most of the time, it’s about getting more out of what you already have.
Often when it feels like it’s time to give up, it’s a signal that it’s time to go in.
The Inventory is open until tomorrow night.
It’s where we comb through your assets, ad account, analytics, and resources to take inventory of what’s in front of you.
We look for the little things that might be throwing off the rest and blocking overall performance.
Kind of like my left leg issue.
Then we map a plan for the most obvious and profitable next moves for you to take without giving up and starting from scratch.
Hop on our free daily newsletter and reply “big 3” for details: theprompted.co/
The Prompted - Shopify Simplified
There's a race.
The Idiot in the Ferrari vs. Einstein on a bike.
The Idiot has no credentials.
No skills.
No real understanding of what he’s doing.
But he’s flying past in a Ferrari.
Meanwhile, Einstein has perfect posture.
Pedalling hard.
Doing everything right.
And losing.
It shouldn’t be that way.
But it is.
The Idiot has the better vehicle.
And in marketing and scaling, that’s what actually matters.
The Ferrari is the Thesis. The Big Idea.
It’s a unique perspective that shifts how people see things.
It’s what turns a simple product into a movement.
It’s what makes average marketing move fast, because it feels new.
Most people miss it entirely.
They think the brand is winning because of design or tactics.
But it’s the reframe that powers everything.
A new lens.
A different way of seeing what used to be obvious.
Apple: Most people thought technology was cold, complex, and technical.
Apple reframed it: technology should feel human, even magical.
They didn’t just sell computers.
They changed how people feel about using them.
Patagonia: Most people thought buying clothes was a consumer act.
Patagonia reframed it: buying is activism, every purchase is a vote.
Now the jacket isn’t just gear.
It’s an environmental stance.
Jolie Showerhead: People assumed bad skin was caused by products or genetics.
Jolie reframed it: your shower water is the hidden enemy of your skin and hair.
The problem wasn’t your moisturizer.
It was your plumbing.
These aren’t just messages.
They’re reframes.
And reframes are how you swap the bike for the Ferrari.
Without one, you can be Einstein.
You can be smarter.
You can be more ethical, more hardworking, more right.
And still fall behind.
Because tactics without a thesis is like legs without an engine.
They’ll move.
But not fast.
And not far.
Now here’s the part that really stings.
This isn’t just about Einstein and the idiot.
This is about you.
There are two versions of you in the race.
One is the Einstein version.
Careful.
Skilled.
Meticulous.
Working late.
Optimizing every piece.
Pedalling with perfect form.
The other version of you is half as smart, twice as fast.
Because they said something that cut through the noise.
Because they picked a message that clicked instantly.
Because they chose a thesis instead of tinkering.
And the market rewards it.
Not because it’s fair.
But because it’s fast.
You can be brilliant and still lose.
You can be right and still lose.
You can master every tactic and still lose.
If your marketing doesn’t have a Thesis, you’re Einstein on a bike.
And the Idiot in the Ferrari will beat you all day.
Not because he’s better.
Just because he used the right vehicle.
Next Thursday July 24th begins our Big Idea Workshop.
We go deeper into the tactics you can use to incorporate Thesis Based Marketing, so you can swap the bike for the Ferrari.
Training is released at 12:00pm EST, workshopping with us goes on for 7 days.
For details you can click here: docs.google.com/document/d/12IdyH4If_o_dE6X7TtPbs6…
We’ve made it accessible for founders of all levels.
10 months ago | [YT] | 0
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The Prompted - Shopify Simplified
Why Consumers Don’t Choose You:
Most people don’t have a conversion problem.
They have a Contrast problem.
They’re saying things that sound good.
But they sound the same.
No matter how polished your ad is, if the customer can’t feel a difference, they won’t move.
Because humans don’t act without Contrast.
Contrast is the tension between what’s familiar and what’s possible.
It’s the gap between what they’re doing now and what they could be doing.
It’s also the reason most brands never scale.
They never define the gap.
They never own the edge.
They talk about benefits.
They talk about quality.
They talk about features.
But they don’t talk about the alternative.
They don’t name what they’re replacing.
If you’re not willing to name what you’re against, the customer can’t tell what you’re for.
And if they can’t feel what you’re for, they won’t believe you can help them.
So they scroll.
They shrug.
They move on.
The truth is, most marketing lives in a fog.
Good Contrast slices through it.
You don’t need to scream.
You don’t need to provoke.
You don’t need to shock.
You just need to show them a different version of the world.
One that makes the current version feel small, outdated, or incomplete.
You need to say:
You thought this was the way.
But here’s what you’ve been missing.
When Ridge Wallet shows a thick bifold bulging in a pocket, that’s Contrast.
When Jolie says your shower water is harming your skin, that’s Contrast.
When Dad Gang says dads deserve hats and shirts better than “dad jokes”, that’s Contrast.
It’s not the product.
It’s what the product refuses to be.
And it works whether you’re solving a problem or selling a vibe.
Problem-Solving Contrast sounds like:
This is broken.
We fixed it.
Identity-Driven Contrast sounds like:
They wear that.
You wear this.
Philosophical Contrast sounds like:
Everyone else forgot this.
We remembered.
Whatever path you take, Contrast gives the customer something to push against.
A reason to leave the old thing behind.
You can run a business without Contrast.
But you can’t scale one.
Because scale requires clarity.
And clarity requires Contrast.
Every great brand shows you a choice.
Every great ad invites a decision.
If your message isn’t converting, ask yourself:
Have I shown the gap?
Have I named the alternative?
Have I made the difference feel real?
If not, no tactic will save you.
No budget will scale you.
No agency will fix you.
But if you get Contrast right,
You can be quiet and still convert.
You can be simple and still sell.
Because once the customer sees the difference,
They can’t unsee it.
And that’s when they move.
Next Thursday July 24th begins our Big Idea Workshop.
We go deeper into the tactics you can use to incorporate Contrast in all your conversion activities.
Training is released at 12:00pm EST, workshopping with us goes on for 7 days.
For details you can click here: docs.google.com/document/d/12IdyH4If_o_dE6X7TtPbs6…
We’ve made it accessible for founders of all levels.
10 months ago | [YT] | 2
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The Prompted - Shopify Simplified
The most common reason ads don’t scale is that brands confuse Presenting Their Product with Marketing Their Product.
But they’re not the same thing.
Presentation is what happens when someone’s already leaning in.
It’s the product details.
The price.
The features.
The “trusted by 10,000+ happy customers” line.
The guarantee.
“Ships in 2 business days.”
“Now in 5 colors.”
“As seen on Shark Tank.”
Or what we commonly see… just a plain old photo of the product image from the website listing.
It’s the stuff at the bottom of the funnel.
The mistake is thinking that’s where compelling the consumer starts.
But it’s not.
Marketing is what makes someone lean in to begin with.
It’s not just what the product is.
It’s why it matters, in a way they haven’t quite heard before.
Marketing is when you position your product to feel like the only one of its kind, even if it’s technically one of many.
That’s the job of Big Ideas and Unique Mechanisms.
They don’t just make your product look different.
They make it feel inevitable.
Presentation says: “Here’s what it is.”
Marketing makes the consumer say: “I need this.”
Imagine walking up to a stranger and saying:
“Hey. I’m funny, loyal, employed, and emotionally available. Want to date?”
Technically, you’re Presenting all the right attributes.
But it doesn’t land, because there’s no context.
No spark.
No pull.
No desire.
That’s what most Presentation Ads look like.
Now imagine a different version.
You’re sitting next to someone at a dinner party.
You share a story that makes them laugh.
You ask a question that makes them feel seen.
There’s a moment of connection.
Suddenly, the idea of spending more time with you isn’t a pitch.
It’s a pull.
That’s Marketing and not Presenting.
It’s the energy before the ask.
The moment someone goes from stranger to “tell me more.”
You don’t have to choose between Presenting and Marketing.
But you can remember that Presenting works a lot better together with Marketing.
Next Thursday July 24th begins our Big Idea Workshop.
We go deeper into the tactics you can use to Market Your Product, so you can have ads that scale.
Training is released at 12:00pm EST, workshopping with us goes on for 7 days.
For details you can click here: docs.google.com/document/d/12IdyH4If_o_dE6X7TtPbs6…
We’ve made it accessible for founders of all levels.
10 months ago | [YT] | 2
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The Prompted - Shopify Simplified
Cool Examples Of Turning Widgets Into Wealth:
I’ve been working on an upcoming workshop for our members around Big Ideas.
I believe and have experienced that Big Ideas are what turn plain old widgets into more-than-widgets that consumers are compelled to throw money at.
As I distill the workshop content, I’ve now simplified my definition of a Big Idea.
It’s simply a reframe on a common perspective or problem for an addressable market.
An idea they can buy into so the next natural step is buying your product.
Here’s some examples I’ve come across that I thought were cool and in plain sight that can shape your thinking around Big Ideas.
As you read through them remember they’re all selling commoditized widgets at the core of things in spaces with bloody red oceans.
Patagonia:
- Common Frame: “Buy high-performance outdoor gear.”
- Patagonia’s Reframe: “The gear you choose is a vote for the kind of world you want. Buying less, and buying better, is the only sustainable path.”
- Natural Next Step: Paying a premium for a jacket becomes an ethical stance, not a fashion or performance decision. Even not buying is part of the brand message.
Duolingo:
- Common Frame: “Learning a new language is hard work, you need discipline.”
- Duolingo’s Reframe: “Language learning isn’t about discipline, it’s about habit. You don’t need willpower. You need 5 minutes and a dopamine hit.”
- Natural Next Step: A gamified app that gets you addicted to streaks, XP, and owl reminders, not textbooks or grammar drills.
Glossier:
- Common Frame: “Makeup is about covering flaws.”Glossier’s
- Reframe: “You’re not flawed. Your skin doesn’t need to be ‘fixed.’ Beauty should start with you liking you.”
- Natural Next Step: Lightweight skincare-first makeup that enhances instead of conceal, driven by the idea that beauty starts with self-acceptance, not transformation.
Whoop:
- Common Frame: “Track your workouts to see how you’re progressing.”
- Whoop’s Reframe: “Performance doesn’t come from training harder, it comes from recovering smarter.”
- Natural Next Step: A wearable that emphasizes strain, recovery, and sleep instead of steps or calories. It flips the fitness tracking model upside down.
Barbell Apparel:
- Old Frame: “Fit people should just size up.”
- Reframe: “Clothes should fit your body—not force your body to fit them.”
- Offer Becomes: Jeans and officewear designed for athletes and muscular builds.
Savage X Fenty (Rihanna):
- Old Frame: “Lingerie is about seducing someone else.”
- Reframe: “It’s about empowering yourself, in your body, on your terms.”
- Offer Becomes: Inclusive, unapologetic lingerie for every body, every mood, and every identity.
If you want help discovering your Big Ideas, you can watch the last portion of today’s YouTube video.
Check it out here: https://www.youtube.com/watch?v=q3PJ1...
10 months ago | [YT] | 0
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The Prompted - Shopify Simplified
Buying Ads Is A Myth:
Most people refer to using paid ads as Buying Ads.
Meta clearly lets us know in both their documentation and how we’re billed as advertisers, that we are Charged For Impressions.
On the surface it seems like a trivial difference in semantics.
But underneath the semantics is a meaningful difference in how we approach using ads.
Buying implies that we choose what we’re getting.
When we go to the grocery store to buy groceries, we’re picking out the exact apples, exact oranges, exact bananas we want.
We review expiry dates.
We pick the loaf of bread that isn’t squished and molded.
Buying allows us to have control over exactly what we’re getting.
Getting Charged on the other hand - we have less direct control.
Our control, or perception of control, is indirect.
When I’m Charged for $20 for 1000 impressions on Meta, I have no idea exactly who is seeing my ads.
I don’t get to check the person who my ad is being served to whether they’re a good fit to see it.
My control is more indirect via:
- The Algorithm
- My messaging
- My creative
- My price point
- My funnel
- My bidding strategy
Knowing that I’m being Charged instead of Buying, my intentionality and my approach is very different.
If I’m being charged, I want to be Charged for the best quality users possible.
And quality, in my definition, is likelihood to convert and be a good customer for us as a brand.
I assume the same goes for you.
So the focus changes from tinkering with settings to controlling what you can - your messaging, creative, funnel, and Conversion Economics.
Get charged, make an ROI, and then buy stuff that you like.
This coming Monday July 14th begins our Stress Free Scaling Model Workshop, and we go deeper on how to be strategic and mindful about being Charged For Impressions.
It’s part of the Model that’s allowed us to do $342k with this store in less than 1 hour a week of work from Alfred & I combined.
And helps other brands we’re working with do even bigger numbers with more active time on the frameworks and processes.
Training is released at 12:00pm EST, workshopping with us goes on for 7 days.
For details you can click here: docs.google.com/document/d/1Rds_sNoJtHXVUWnOI7BOxr…
We’ve made it accessible for founders of all levels.
10 months ago | [YT] | 1
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The Prompted - Shopify Simplified
High Resolution Beats Low Resolution:
About a month ago it was Photo Day at my son’s daycare.
Got the photos back last week to review online.
The thing I don’t appreciate is $95 for 5 JPG files.
The thing I appreciate is the preview photos are High Resolution.
Blurry photos give you an idea of the picture.
Bump up the Resolution and every little detail becomes crystal clear.
The numbers that show up in your dashboard, ad account, standard reports tend to be Low Resolution.
They're averages and aggregates.
Conversion Rate is an average
AOV is an average.
Revenue is an aggregate.
Averages and aggregates are evil because they hide story and insight.
Increasing Resolution solves this.
If your Conversion Rate is 2% site wide, tease apart what traffic is converting at 3%, what’s converting at 0.5%.
If your AOV is $50, see which front end products yield $70 AOV and which yield $40 AOV.
If your revenue is $5000, spend more time optimizing the funnels generating $3000 than the funnels generating $200.
Low resolution gives you information. High resolution gives you insight.
Low resolution tells you what. High resolution tells you why.
Low resolution shows you the surface. High resolution shows you the signal.
Low resolution gives you numbers. High resolution gives you meaning.
Averages inform.
Resolution empowers.
This coming Monday July 14th begins our Stress Free Scaling Model Workshop, and we go deeper on Resolution.
It’s part of the Model that’s allowed us to do $342k in less than 1 hour a week of work from Alfred & I combined.
And helps other brands we’re working with do even bigger numbers with more active time on the frameworks and processes.
Training is released at 12:00pm EST, workshopping with us goes on for 7 days.
For details you can click here: docs.google.com/document/d/1Rds_sNoJtHXVUWnOI7BOxr…
We’ve made it accessible for founders of all levels.
10 months ago | [YT] | 0
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The Prompted - Shopify Simplified
Recycling Old Revenue Into New Revenue:
ChatGPT told me today:
- 1 recycled aluminum can saves enough energy to power a TV for 3 hours or a laptop for 5 hours.
- 10 recycled plastic bottles can be turned into 1 fleece jacket.
- Recycling 1 ton of paper saves 17 trees, powers a home for 6 months, and produces enough paper for 7,000 newspapers.
- 1 ton of recycled plastic bags can make over 1,500 park benches.
- 5 recycled plastic bottles can produce enough fiber for 1 square foot of carpet.
I’ve been recycling all my life, and I had no idea of the magnitude of impact it can have.
Even if not 100% accurate to what happens in reality because of the nuances with what cities and governments do or don’t do - as a concept it’s inspiring.
Taking old stuff and turning it into new stuff.
There’s nothing more entrepreneurial than that.
The essence of being resourceful, which is the foundation of entrepreneurship.
I see a parallel with a resource you currently have access to.
You can Recycle Old Revenue into New Revenue in endless ways.
The image ad that has made you the most sales can be Recycled into multiple video versions.
The messaging in a video ad that pops off can be Recycled into a variety of scripts.
The product-by-sales breakdown showing your best sellers from top to bottom can be Recycled to guide direction for what new ads and funnels you create next week.
The headline on your best landing page can be Recycled into a hook for a new batch of video ads.
The promo you ran to your email list can be Recycled into an offer for your ads and new customers.
You don’t always need to create from scratch.
You just need to look back at Old Revenue and turn it into New Revenue resourcefully.
Recycling isn’t just efficient.
It’s effective.
And healthy for your brand's ecosystem.
This coming Monday July 14th begins our Stress Free Scaling Model Workshop, and we go deeper on the Recycling Old Revenue Into New Revenue Method.
We’ll cover the Model that’s allowed us to do $342k in less than 1 hour a week of work from Alfred & I combined.
And helps other brands we’re working with do even bigger numbers with more active time on the frameworks and processes.
Training is released at 12:00pm EST, workshopping with us goes on for 7 days.
For details you can click here: docs.google.com/document/d/1Rds_sNoJtHXVUWnOI7BOxr…
We’ve made it accessible for founders of all levels.
10 months ago | [YT] | 0
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The Prompted - Shopify Simplified
Scaling At All Costs, Scaling At Your Costs:
Scaling At All Costs isn’t just about burning cash.
It’s about burning yourself.
Jumping from one strategy to the next, chasing marginal gains that you hope turn into monster gains.
Living without boundaries.
Doing anything if it might move the needle.
Staying up all night flipping ad sets on and off, restarting campaigns at midnight.
I’ve done it.
I know the season.
And I half regret it.
It’s bending the truth in your copy beyond what you're comfortable with deep down.
Borrowing creatives you didn’t create for longer than you planned.
Saying things to drive conversions, even if they're not entirely true.
When growth becomes the only goal, it’s easy to lose the plot.
But there’s another way.
Scaling At Your Costs means declaring your limits.
Growing on your terms.
Protecting your time, your values, and your margins.
It means building something that lasts without losing yourself in the process.
The irony is that eventually we all settle on the fact that Scaling At Your Costs is the way.
Because it’s sustainable.
Because it’s clear.
Because it’s built on constraints you chose and trust.
This coming Monday July 14th begins our Stress Free Scaling Model Workshop, and we go deeper on the Scaling Costs Framework.
We'll cover the Model that’s allowed us to do $342k with this store in less than 1 hour a week of work from Alfred & I combined.
And helps other brands we’re working with do even bigger numbers with more active time on the frameworks and processes.
Training is released at 12:00pm EST, workshopping with us goes on for 7 days.
For details you can click here: docs.google.com/document/d/1Rds_sNoJtHXVUWnOI7BOxr…
We’ve made it accessible for founders of all levels.
10 months ago | [YT] | 0
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The Prompted - Shopify Simplified
It Gets Easier:
I was 15 when I first started going to the weight room.
Went with a friend of mine named Noor who’s now a plastic surgeon.
My whole body was sore for two weeks.
It was painful and satisfying at the same time.
After our first workout, I had a hard time changing out of my sweaty clothes.
Could barely get my arms above my head.
But nowadays I lift 5-7 times a week.
Got a home set up that makes it easy and convenient.
And the post-workout soreness rarely happens, unless I’m doing a movement I haven’t done in a long time.
Exercise scientists would say my Nervous System has adapted.
I see the same thing happen with brands in Syndicate & Accelerator.
Usually the first time they build something like a robust funnel from beginning to end, it feels like the first time in the gym.
They think: “damn, there’s no way I can do that once a week, let alone 3 times a week”
But very quickly, their Entrepreneurial Nervous System adapts.
And pushing through the ad creatives or funnels or copywriting every single week gets both better and easier as their capacity strengthens.
And with that, their results:
The image below is representative of what I tend to see happen in reality with those we've worked with.
Most things that we try don’t yield a meaningful return.
Some things yield a small return.
But the few that do make it all worth it.
And what’s worth celebrating isn’t just the big money bags when you hit them.
It’s the fact that you’ve become the person who has the capacity to make it happen again.
Because your Entrepreneurial Nervous System adapts and strengthens.
Whatever you do, whether it’s the hitting the gym or building your first robust funnel:
After the first time, it starts to feel easier, and results occur more often.
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The Inventory is open until tonight.
It’s where we comb through your assets, ad account, analytics, and resources to take inventory of what’s in front of you.
We look for the little things that might be throwing off the rest and blocking overall performance.
We hunt for where there may be a Money Bag Move.
Then we map a plan for the most obvious and profitable next moves for you to take without giving up and starting from scratch.
Hop on our free daily newsletter and reply “easier” for details: theprompted.co/
10 months ago | [YT] | 0
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The Prompted - Shopify Simplified
Is It Time To Give Up?
I have a daily habit of doing “The McGill Big 3”.
It’s a set of 3 exercises I’ve been doing the past 5 years that help keep the core stable to support the battle against some crippling back pain I had in 2020.
One of the exercises is called the “bird dog”.
I have issues doing it the “right” way.
On my left side, I can’t get my leg to fully extend (make it straight) in this position.
Could be a core, hip, or glute issue.
I’m figuring it out with some experimentation.
I want to resolve it because I want optimal mechanics when I’m running and cycling - for both safety and speed.
There’s a past version of me that would tell myself to give up on running altogether because of this one issue in the kinetic chain.
But that’s a very wasteful and defeatist mindset.
If you were my running coach you’d tell me how illogical and absurd it is, given I still have the fortunate ability to run and move.
Yet I see brands do this all the time.
Try something, get excited about it, and then when it doesn’t scale to the moon on the first try… giving up altogether.
When often it’s not that the whole thing isn’t working.
It’s that there’s a piece of the chain that needs some love and attention, like my left side.
I’m currently working on a funnel with one of our Accelerator members.
It’s getting some spend in the ad account, but not at the scale we want or profitability we need yet.
He’s got a 3 step funnel going.
Step 1 = landing page, mostly education and rapport building.
Step 2 = second page of the funnel, transitions from education to the solution and offer.
Step 3 = checkout.
Step 1 to Step 2 is converting decently at about 30%.
I’d like to see it above 40%, but it’s fine where it is for now.
Step 2 to Step 3 is the problem.
It’s only converting at about 4%.
We need it at about 30%.
It’d be very wasteful of us to throw the entire funnel out and give up just because our first iteration of it isn’t at max performance potential.
Kind of like me giving up on running and cycling just because my left side isn’t firing off optimally right now.
It’s gotten some traction - spend in the ad account, sales to validate demand.
Giving up would be wasteful and unfortunate.
So instead of giving up altogether, we’re zooming in on optimizing step 2 to step 3 and why there’s such a big drop off.
Because once we solve that issue, we’re a step forward on getting the spend, scale, and profitability closer to where we want it to be.
You don’t throw away something that’s mostly working because one part needs support.
You don’t rebuild from scratch when refinement will get you further, faster.
You tune.
You adjust.
You strengthen the part that’s out of sync while letting the rest keep pulling weight.
Progress isn’t always about what’s new and next.
Most of the time, it’s about getting more out of what you already have.
Often when it feels like it’s time to give up, it’s a signal that it’s time to go in.
The Inventory is open until tomorrow night.
It’s where we comb through your assets, ad account, analytics, and resources to take inventory of what’s in front of you.
We look for the little things that might be throwing off the rest and blocking overall performance.
Kind of like my left leg issue.
Then we map a plan for the most obvious and profitable next moves for you to take without giving up and starting from scratch.
Hop on our free daily newsletter and reply “big 3” for details: theprompted.co/
10 months ago | [YT] | 0
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