ፍቅር ይልቃል Fikir Yilkal Retta is an accomplished media professional, educator, and writer with over two decades of experience in Ethiopian broadcasting and journalism. Beginning his career as a program reporter at the Ethiopian Radio and Television Agency (ERTA) , he steadily rose to key leadership roles, including Editor-in-Chief and Deputy Director General, where he played a pivotal role in shaping entertainment and sports programming. Alongside his media work, Fikir served as a part-time and full-time instructor at Addis Ababa University, combining academic insight with real-world experience. He also co-founded and produced Tribune Sport on Bisrat FM 101.1 and contributed to Fana Broadcasting Corporation, further establishing himself as a trusted voice in Ethiopian media.
Fikir holds a BA in Theatre Arts, an MA in Journalism & Communications, another MA in Film Studies and a Higher Diploma in Teaching and Learning in Higher Education, all from Addis Ababa University.