The Profit, People & Productivity Podcast brought to you by Rofinery.

Hosted by Alfie and Gareth, this is a podcast for agency owners who want to build a more profitable, better-run business. No fluff, no generic advice just honest conversations about what it really takes to grow an agency.

We cover profitability, leadership, operations, culture, hiring, niching, and everything in between. Whether you're running a lifestyle agency or building to sell, the fundamentals are the same.

#AgencyLife #AgencyGrowth #AgencyOwner #AgencyOperations #AgencyProfitability #DigitalAgency #Rofinery


Rofinery

Reporting often gets treated as a “nice to have” but its far from it!
Link to register: us06web.zoom.us/webinar/register/WN_bhRhSlzpQJeMV8…

Something you’ll sort later, once everything else is up and running. Priority is always given to client delivery.

But reporting is usually the thing that tells you whether anything is actually working.

If you can’t quickly see where your time is going, what’s profitable, or where projects are drifting, you’re relying on gut feel.

And that’s where things start to slip and this can impact client delivery too.

In our next Rofinery webinar, we’re looking at how reporting should be simple, clear, and available in real-time - so you’re not digging around for answers when you need them.

It’s about being able to spot issues early, make better decisions, and stay in control as things move.

📅 1st April
🕧 12:30–1:30pm

The link to register is in the comments 👇

3 months ago (edited) | [YT] | 2

Rofinery

Who is Rofinery for?

Whether you’re a one-person powerhouse or a full-service agency with dozens of team members, Rofinery helps you run a more efficient, profitable business.

Here’s how it works for different setups:

1. Solo agency owners

You wear every hat. Rofinery gives you structure without the admin burden:

- Quickly create leads to build your pipeline
- Easily create proposals to be signed off and transformed into projects
- Track time, revenue, and profitability in one place
- Smart pricing calculator based on your actual costs
- No user minimums - you can grow at your own pace

2. Small teams (2–10 people)

You’re scaling fast, but spreadsheets don’t cut it anymore.

- Get easy visibility across projects, clients and the entire agency
- Manage client relationships and approvals without endless email threads
- Automate repetitive admin so you can focus on creative work

3. Medium agencies (10–50 people)

You’re juggling multiple clients, retainers, and team workloads.

- Forecast revenue and capacity with confidence
- Centralise reporting and reduce tool overload
- Give your team clarity without extra meetings

4. Larger agencies (50+ people)

You’ve built momentum - so now it’s about control and insight.

- Unify data from sales, delivery, and finance in one system
- Spot inefficiencies and bottlenecks early
- Get leadership-level visibility without building custom dashboards

You can customise Rofinery to adapt it to how you work, not the other way around. If you run an agency and want better visibility, fewer tools, and smoother operations, Rofinery is built for you.

Book a demo: rofinery.com/

7 months ago | [YT] | 0

Rofinery

We hate timesheets too. That’s why we don’t use them.

At Rofinery, we track time as you go - no spreadsheets, no guesswork, no end-of-week pain. Just quick, frictionless tracking that fits around real work.

Your team gets an easier way to log time.

You get clean, accurate data - without chasing or nagging.

Because time tracking should be easy and work for you, not against you.

7 months ago (edited) | [YT] | 1

Rofinery

"We have a platform, but it doesn’t give me the full reporting visibility I want."

"We have a platform, but it’s not very user-friendly when it comes to creating proposals and projects."

"We have a platform, but use a separate pipeline tool and it’s a pain that I can’t integrate them."

"We have a platform, but the team won’t track time on it because they say it’s too complicated."

"We have a platform, but the resource calendar doesn’t show holidays within the team, so I input those from our HR tool."

There’s a pattern we’ve seen across many of our demos.Agencies that already have a platform often face the same challenge: compromise. There’s always something missing, something that creates friction or frustration.

The problem isn’t that these platforms are bad. They’re just the best options people have found so far - good enough, but not quite right.

When we show Rofinery, that’s where things change.We’re able to tick the boxes that agency owners and operations leads actually care about - and do it in a way that feels straightforward.

That’s because Rofinery was built by an agency, We Create Digital.We know the challenges first-hand, we understand how people want to work, and when other agencies tell us what they need, even if it’s different to our own setup, we can see exactly what they mean and how to solve it.

Rofinery is built to adapt, because every agency runs differently.

7 months ago | [YT] | 1