Paul C. Buff, Inc.™ leads the studio photoflash industry in technology and innovation... always creating, never copying. By combining the cost savings of eliminating middlemen and the price lowering savings of creative, high technology engineering and manufacturing techniques, plus sheer volume, Buff achieves a price vs. performance ratio and customer loyalty unrivaled by any competitor. But perhaps the largest factor in our success lies in our legendary commitment to customer satisfaction and simple, reliable direct access to our staff from customers. Our motto is simple: the Golden Rule.