If you sell "soft skills" for a living, here's how to increase sales.

Chick-Fil-A makes $9.3 million per store and has been #1 in customer satisfaction for 11 years

Did you know the right soundbite can make $181M?⁠

The phrase "my pleasure" defined Chick-Fil-A as a brand and made them a billion-dollar business. ⁠

I'm going to give you 3 formulas for elevator pitches. Here's formula #1:⁠

Here's the fastest way to get new customers:⁠

This $0 campaign grew Wendy's revenue by 49% in one year. ⁠

One thing I do in every conversation is ask myself an overriding question: ⁠

Meet Dmitri. 👋 He won a seat to StoryBrand Your Business LIVE in Nashville

Here's how to make your dating profile better with good messaging:⁠

We teach you to clarify your message. We didn't say anything about clarifying your jump shot. 🏀

Here's the truth: if you can't explain what you do, you're losing business.

Here's how I know if a founder is going to succeed or fail👇🏻⁠

Running a $400K marketing business is easier than running a $100k business because of systems.

We are drawn to people who are survival ASSETS & repelled from people who are survival LIABILITIES.⁠

At least 50% of your future revenue comes from existing customers. ⁠

& that’s a wrap on Day 2 of StoryBrand Your Business LIVE ✨

If you have a bunch of leads who aren't buying, do this:⁠

If your customers don't understand what you do, they won't buy.

Most of us think if we deliver results, people will come.⁠

When you're talking about your business, you need to invite people into a story.

A 4-hour work week is a joke...⁠

Here's how to attract the right customers (+ repel the wrong ones): 👇🏻⁠

It's easier to run a $400K / year business than a $100K / year business.⁠

People don't care about YOUR story until you make it about THEM. ⁠

People don't care about YOUR story until you make it about THEM. ⁠

Do these 4 things to grow your marketing business:⁠

Most marketing experts are going to HATE this.⁠

People don't actually care about your story until you help them.⁠

I'm convinced most businesses can double in revenue if they get their curiosity soundbites right.⁠

Ask yourself this ONE question before you post:⁠

These 3 questions are costing you money:⁠

You don't need a framework to have a tough conversation. You just need to do it. ⁠

It's never too early (or too late!) to create a personal brand.⁠

Geico made $50B with this tagline. Could your tagline do that?⁠

I just used this formula to write 24 sales emails.⁠

Want to know the fastest way to grow a personal brand?⁠

When you take a stance, two things happen. ⁠

Here's a simple writing tip if you're trying to tell the story of your business:⁠

I made you a CHECKLIST. 👇🏻⁠

Nobody wants to hear your story.⁠

The average human brain daydreams 30% of the time.⁠

Here's the formula for a really great elevator pitch:⁠

How do you ask for money if you're a non-profit?⁠

A story loop is the most powerful tool you have as a communicator.⁠

People ask me all the time: can I tell the story of my business online?⁠

There's only one thing human beings spend money on, and that is survival.⁠

70% of people believe charities are ripping them off.⁠