xmdecode is a channel about AI, China’s digital ecosystem, and the hidden differences between Western and Chinese marketing.

We decode how platforms like WeChat, Douyin, Xiaohongshu, Baidu, Dianping, Alibaba and Tencent shape consumer behavior, luxury marketing, real estate, tourism and brand growth between China and the Middle East.

If you want to understand why China’s internet works differently — and how global brands can use these insights — you’re in the right place.

Created by Xiongmao Digital, a Dubai-based China–MENA digital marketing agency.