Are you a small business owner looking to attract more organic traffic and qualified leads? I dig into the nitty gritty details of SEO, content strategy, GPTs, inbound marketing, and more. Plus, I share tips and best practices that currently work for my clients.
On this channel, I share insights, real case studies, and strategies to help businesses captivate their target audiences & build authoritative reputations.
If you are hunting for results-driven SEO, content, and marketing strategies for your business, you are in the right place! I am Lorraine Pawell and I have spent over 20 years in marketing and more than a decade in SEO and content strategy, helping hundreds of clients across the globe via my services.
Consider subscribing if you want to keep the pace, stay ahead of the curve, and thrive in the AI-powered marketing era!
If you are interested in working with me, I take on a select number of SEO clients each month. Check out my website for more info.
Lorraine Pawell - SEO & Content Strategy Services
Your website doesn't bring the business results you expect? Something might not be quite right... Download my SEO audit checklist and see what jeopardizes your traffic and leads:
www.marketingdigibook.com/complete-seo-audit-check…
2 days ago | [YT] | 2
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Lorraine Pawell - SEO & Content Strategy Services
SEO for SaaS: From Rankings to Revenue
https://www.youtube.com/watch?v=u291z...
4 days ago | [YT] | 0
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Lorraine Pawell - SEO & Content Strategy Services
One wrong slash can erase years of SEO work.
I’ve seen websites lose almost all organic visibility because of a single line inside robots.txt:
Disallow: /
That one character tells Google:
“Do not crawl this website.”
And the scary part?
Many site owners never notice it.
Here’s why this issue is so dangerous.
The Problem:
Google checks robots.txt before it crawls anything.
Before rankings.
Before indexing.
Before content evaluation.
If the file blocks crawling, Google may never properly access your pages at all.
And in WordPress, this can happen accidentally:
• A staging setting gets left enabled
• A plugin generates a virtual robots.txt
• A website relaunch forgets to remove crawl restrictions
• Multiple SEO plugins create conflicting rules
No warning. No alert. Just disappearing visibility.
The Strategy: Verify What Google Actually Sees
1. Check your robots.txt directly
Open:
yourdomain.com/robots.txt
Do not assume your plugin or hosting reflects the live version.
2. Look for dangerous directives
This blocks everything:
User-agent: *
Disallow: /
This allows everything:
User-agent: *
Disallow:
One slash changes everything.
3. Inspect pages in Google Search Console
Use URL Inspection and check:
“Blocked by robots.txt”
Google will tell you directly if crawling is restricted.
4. Audit WordPress visibility settings
Settings → Reading →
“Discourage search engines from indexing this site”
One checkbox can silently block your growth.
Technical SEO issues are dangerous because they often look invisible from the surface.
And sometimes the difference between growing traffic and disappearing from Google is literally one character.
1 week ago | [YT] | 1
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Lorraine Pawell - SEO & Content Strategy Services
Google Ranking Broken? Fix These 3 Things First
https://www.youtube.com/watch?v=X5cAb...
1 month ago | [YT] | 0
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Lorraine Pawell - SEO & Content Strategy Services
Usually financial firms do not have a traffic problem.
They have a trust problem disguised as an SEO problem.
That is why so much SEO for financial services fails.
Pages rank for broad terms, blogs get published, traffic trickles in… and qualified leads still do not convert.
Here’s what actually works.
The Problem:
Most financial SEO strategies are built like general business SEO.
But financial buyers do not search or evaluate like normal buyers.
They research for months.
They compare credentials.
They look for fiduciary language.
They verify regulatory trust signals before they ever book a call.
If your SEO only chases traffic, you attract spectators instead of prospects.
The Strategy: Build SEO Around Trust + Intent
1. Target high-intent keywords
Not “financial advice.”
Think:
• fiduciary financial advisor
• SEC registered investment advisor
• fee-only financial planner
• retirement portfolio management
Lower volume, much higher value.
2. Lead with compliance and credibility
If your site buries:
• fiduciary status
• SEC or FINRA relevance
• fee transparency
• credentials
You are making trust harder than it should be.
3. Create educational content that reduces risk
Financial buyers want clarity, not fluff.
Strong pages explain:
• process
• methodology
• fees
• who you help
• real outcomes and scenarios
4. Build service-specific SEO assets
Winning firms do not rely on one generic “services” page.
They create:
• dedicated service pages
• local pages
• topic clusters
• educational content tied to real client questions
That is how authority compounds.
SEO for financial services is not about visibility first.
It is about becoming the most credible answer in a high-trust, high-stakes industry.
That is what attracts qualified clients.
1 month ago | [YT] | 1
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Lorraine Pawell - SEO & Content Strategy Services
One Tiny Slash… Years of SEO Gone
https://www.youtube.com/watch?v=ORy7k...
1 month ago | [YT] | 0
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Lorraine Pawell - SEO & Content Strategy Services
“Discovered – Currently Not Indexed” is not always a problem.
But when it is a problem, it can quietly block some of your most important pages from ever ranking.
And this is where a lot of businesses waste time.
They open Google Search Console, see hundreds of pages in that report, panic, and start requesting indexing for everything.
That is usually the wrong move.
The Problem:
Google found the URL, but decided not to crawl it yet.
That usually happens for one of two reasons:
• Google does not see the page as important enough
• Google is wasting crawl resources elsewhere on your site
The fix is not “force indexing.”
The fix is to remove the reasons Google is deprioritizing the page.
The Strategy: Diagnose Before You Fix
Here’s the framework I use:
1. Check accessibility first
Run a LIVE URL inspection.
Look for server errors, slow response times, redirect chains, robots.txt blocks, or rendering issues.
2. Improve page quality
If the page is thin, duplicative, or unclear, Google will keep ignoring it.
Sometimes the best fix is to merge overlapping pages.
3. Strengthen internal links
Google uses internal links to decide what matters.
Add contextual links from strong indexed pages.
Footer links alone are not enough.
4. Remove crawl distractions
On larger sites, low-value URLs can eat crawl budget.
Clean up parameter pages, outdated URLs, and bloated XML sitemaps.
5. Reinforce trust
New or weak sites often need stronger external signals like backlinks, mentions, or shares to speed up discovery.
6. Use indexing requests last
Manual indexing is a nudge, not a solution.
The real win is not forcing Google to crawl pages.
It is making your important pages impossible to ignore.
1 month ago | [YT] | 1
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Lorraine Pawell - SEO & Content Strategy Services
YouTube SEO: Stop Ignoring Video Content & Your Small Business Will Explode
youtube.com/watch?v=BHQmlNdEY4g&list=...
2 months ago | [YT] | 0
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Lorraine Pawell - SEO & Content Strategy Services
GSC Console Errors: Discovered – Currently Not Indexed
https://www.youtube.com/watch?v=VAGP1...
2 months ago | [YT] | 1
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Lorraine Pawell - SEO & Content Strategy Services
Most businesses aren’t losing at SEO because of Google updates.
They’re losing because their competitors did the research first.
Every time I run a competitor analysis, I see the same pattern.
The client thinks they’re competing with the business across the street.
In reality, they’re competing with niche blogs, aggregators, and content-heavy publishers taking 70 to 80 percent of the clicks.
Here’s the system I use to fix that.
The Problem:
Content is created in isolation.
No keyword gap analysis.
No backlink comparison.
No SERP feature review.
So they publish and hope.
The Strategy: Reverse engineer what’s already winning
1️⃣ Identify real SEO competitors
Ahrefs → Organic Competitors.
This shows who Google sees as your competition based on keyword overlap, and it is often not who you expect.
2️⃣ Run a keyword gap analysis
Find:
• Keywords competitors rank for but you don’t
• Terms you rank weakly for
• New keywords competitors just gained
One bookkeeping client had zero content for terms every competitor ranked on page one for. We rebuilt the plan immediately.
3️⃣ Analyze top pages
Ahrefs → Top Pages.
This reveals traffic drivers, backlink magnets, and outdated content you can outperform.
4️⃣ Reverse engineer structure
We inspect:
• Titles
• Formatting
• Internal links
• Visuals
• E-E-A-T signals
• SERP features
If every top page has structured FAQs and visuals, and yours does not, that is your gap.
5️⃣ Close the backlink gap
Use Link Intersect to find sites linking to competitors but not to you.
Then replicate what earned those links.
When you do this monthly, competitor analysis becomes your editorial calendar, optimization roadmap, and link strategy combined.
Most businesses collect data.
The ones who win turn it into a system.
2 months ago | [YT] | 1
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