Dr. Maimbo Hakooma

Recently, I worked on 5 social media graphics for Dr.Nutz Smooth Peanut Butter.

I handled the creative direction, copywriting, and design process from start to finish.

Here are a few highlights.

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1 month ago | [YT] | 7

Dr. Maimbo Hakooma

I usually tell business owners:

1 month ago | [YT] | 5

Dr. Maimbo Hakooma

𝗕𝗲𝗶𝗻𝗴 𝗞𝗻𝗼𝘄𝗻 𝗜𝘀 𝗡𝗼𝘁 𝘁𝗵𝗲 𝗦𝗮𝗺𝗲 𝗮𝘀 𝗕𝗲𝗶𝗻𝗴 𝗧𝗿𝘂𝘀𝘁𝗲𝗱


One thing I have been thinking about lately is how many businesses confuse being known with being trusted.


The two are very different.


A business can become known very quickly today. One viral post, one trending video, paid ads, or even word of mouth can suddenly put a business in front of thousands of people.


But just because people know your business exists does not automatically mean they trust it enough to buy from you.


And I think this is where many business owners get frustrated.


They see views, followers, likes, or reach increasing, but the sales do not match the attention. Then they start wondering what is wrong.


Most times, the missing piece is trust.


Trust is slower to build.


People trust businesses that consistently show up. Businesses that keep their promises. Businesses that deliver good experiences over time. Businesses that feel reliable and predictable.


I have also noticed something interesting.


A business with 500 people who genuinely trust it will often outperform a business with 5,000 people who only recognize the name.


Because trust creates action.


Trust is what makes someone recommend you to a friend. Trust is what makes customers come back again. Trust is what makes people comfortable spending money with you even when there are cheaper options available elsewhere.


Visibility is important, of course. People need to know you exist first.


But visibility without trust is like introducing yourself to people every day without ever building a relationship with them.


That is why I think businesses should not only focus on getting attention. They should also focus on becoming trustworthy enough that people feel safe choosing them.


In the long run, trust compounds more than attention does.


So yes, chase visibility. But make sure trust is growing alongside it.

1 month ago | [YT] | 3

Dr. Maimbo Hakooma

"Who is even going to read/watch all this?"

1 month ago | [YT] | 4

Dr. Maimbo Hakooma

I usually tell business owners:

1 month ago | [YT] | 4

Dr. Maimbo Hakooma

𝗠𝗼𝘀𝘁 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗗𝗼 𝗡𝗼𝘁 𝗙𝗮𝗶𝗹 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗧𝗵𝗲𝗶𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝘀 𝗕𝗮𝗱. 𝗕𝘂𝘁 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝗧𝗵𝗶𝘀.

A few days ago, I was talking with a business owner who sounded genuinely frustrated. They explained how they had been spending money on ads, posting consistently about their business, and trying different ways to market what they were selling, but nothing seemed to be moving. Sales were low, progress felt invisible, and at some point during the conversation, they even mentioned the possibility of giving up completely.

As we kept talking, I realized something that I think many business owners quietly go through but rarely talk about openly.

A lot of businesses do not fail because their marketing is terrible. Many of them fail because they stop marketing before it has enough time to actually work.

I think one of the hardest parts about marketing is that in the beginning it often feels like no one cares. You put effort into creating content, posting consistently, running ads, or talking about your business, but it feels like the world is just silent. That feeling can really discourage someone.

But from what I have observed, most times you are not being ignored. You are simply still unknown, and there is a big difference between the two.

When people keep seeing you over time, something slowly starts happening. They begin to recognize your name, understand what you do, and eventually build trust in your business. The problem is that many people quit before they ever reach that stage.

I have also noticed that some business owners try marketing for a very short period of time, put in a little effort, and then quickly conclude that it does not work. Meanwhile, almost everything valuable in life usually requires time before you become good at it or start seeing meaningful results.

Even the things you are skilled at today probably took years of repetition, mistakes, learning, and improvement before you became confident in them. Marketing works in a very similar way. You need to be willing to be imperfect at it for some time while you continue improving your approach along the way.

This was also part of the challenge with the business owner I spoke to. They had already emotionally decided that things were not working, even though in reality they had not stayed consistent long enough for the marketing to compound.

Sometimes progress is happening quietly before it becomes visible.

So if you currently feel like you are showing up for your business and nothing seems to be changing yet, I just want to encourage you not to quit too early. The businesses we admire today are often the ones that stayed visible long enough for people to finally notice them.

Have you ever felt like you were putting effort into marketing your business but seeing little or no progress? Let’s talk.

If you're just finding me, I'm Maimbo Hakooma. I spent 7 years in the design world before pivoting to marketing. One of the things I focus on is helping business owners stay consistent long enough for their marketing to actually work. If that sounds like something you need, send me a message and let's see if we're a good fit.

1 month ago | [YT] | 3

Dr. Maimbo Hakooma

I usually tell business owners:

2 months ago | [YT] | 2

Dr. Maimbo Hakooma

𝗦𝘁𝗼𝗽 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗦𝘁𝗿𝗮𝗻𝗴𝗲𝗿𝘀. 𝗗𝗼 𝗧𝗵𝗶𝘀 𝗜𝗻𝘀𝘁𝗲𝗮𝗱


Imagine having over 100,000 followers across your platforms and still struggling to get people to buy.


It sounds confusing at first, but I have seen this happen.


I was working with a weight loss coach who had built a strong audience. She was consistent, showing up, and putting out content regularly. But there was one big challenge.


She was asking people to pay and join her WhatsApp group directly from her content.


The problem?


Most of the people seeing her content were strangers as the algorithm has changed now.


And strangers do not buy quickly.


Think about it. You come across someone for the first time, and within seconds they are asking you to pay for something. It feels rushed because there is no trust yet.


That is where the problem was.


So instead of pushing for payment immediately, I suggested a simple shift to her strategy.


Using a lead magnet.


If you are not familiar with it, a "lead magnet" is something valuable that you give away for free. Something your ideal customer would normally be willing to pay for.


The goal is simple. To build trust first.


In her case, she created a short PDF. It shared her personal journey and some of the things that helped her lose weight. It was simple, helpful, and easy to consume.


You're not giving away all the secrets or details but just something that may be valuable to someone.


Now something interesting started happening.


Strangers were no longer being pushed to pay immediately. Instead, they were getting value first. They were learning from her. They were understanding her approach.


They were entering her world.


And once that happened, everything became easier.


When the time came to introduce her paid offers, it did not feel like a cold sale anymore. It felt like a natural next step.


That is the shift many businesses need to make.


If you are trying to sell directly to strangers, you will always struggle to convert them. Not because your offer is bad, but because there is no trust yet.


You need to give first.


Share something valuable. Something practical and helpful.


When people experience value from you, they start to trust you. And once trust is there, buying becomes much easier.


So before you push for the sale, ask yourself this.


What can I give first that can build trust?


That one decision can change how your entire marketing performs.


If you're just finding me, I'm Maimbo Hakooma. I spent 7 years in the design world before pivoting to marketing. One of the things I focus on is how you can get more customers by building trust first, not selling to strangers. If that sounds like something you need, send me a message and let's see if we're a good fit.

2 months ago | [YT] | 5

Dr. Maimbo Hakooma

Do you agree?

2 months ago | [YT] | 6

Dr. Maimbo Hakooma

The key is VOLUME!

2 months ago | [YT] | 3