Emma Grede

For years, Kristin Cavallari believed building a business was about creating something successful.

What she eventually realized was that it was about creating freedom. Financial independence gave her something far more valuable than a bigger lifestyle. It gave her options. The ability to make difficult decisions on her own terms. The confidence to choose herself when it mattered most.

In this week's episode of Aspire, we get into:
• Why knowing her "number" completely changed the way she thinks about money
• How building her business gave her the confidence to leave her marriage
• What replacing her entire C-suite taught her about trusting herself as a founder
• And why money isn't about having more it's about having the freedom to choose.

The most valuable thing money can buy isn't luxury. It's optionality.

2 days ago | [YT] | 22

Emma Grede

New episode with Kristin Cavallari drops Tomorrow!! 💛 Tuesday at 6AM PT.

Turn your post notifications on, it's a GOOD ONE!!

5 days ago | [YT] | 530

Emma Grede

Tomorrow on Aspire I’m sitting down with Patrick Ta!

Patrick didn’t come in just to talk about Sephora or sales numbers. He came in open, emotional and willing to learn. But we also talk about accountability, reputation, recognition and what it actually looks like to find yourself in the middle of a controversy.

These are the conversations we need to have.

New episode drops tomorrow (Tuesday!!!!) 6AM PT. 🎙️✨

3 weeks ago | [YT] | 237

Emma Grede

Watch all 6 episodes of Within Reach with me this weekend Darlings 💛.

From LA to London. Behind the scenes of the Start With Yourself tour.

Episode 1: LA pre-launch chaos and finding my footing
Episode 2: New York press run, and stepping on stage for the first time
Episode 3: LA and SF Show, and the discourse
Episode 4: Obama Presidential Center, The Oprah Podcast drops, #2 on the Times
Episode 5: Boston and Atlanta - missing home, Misty Copeland, Crystal steps in last minute
Episode 6: London homecoming, Jay Shetty, and the beginning of something bigger

This is the work behind the work. The part that doesn't make it into the clips.

Drop a comment and tell me:
- What's your favorite episode?
- What moment hit hardest?
- Do you want more of this?

All 6 episodes are live. Binge them now: www.youtube.com/playlist?list...

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1 month ago | [YT] | 844

Emma Grede

Building Aspire with YOU.

The best communities don't just talk to their audience, they listen. We want to understand what's genuinely helping you grow: your career, your confidence, your leadership.

What do you want more of? What conversations matter? What topics feel underserved?

We created a community survey because we want to build this together. Every response matters and will be read by our team.

Take the survey: aspiresurvey.typeform.com/to/eNPvwUY4?utm_source=Y…

1 month ago | [YT] | 30

Emma Grede

How to actually build a team that makes you better.

In this solo episode, I'm breaking down the mindset behind hiring, the four old thoughts that are holding you back, and how to replace them with new ones that actually work.

You'll learn:
- Why you hire for attitude, not experience
- The three conversations you need to have before writing a job description
- Why "transactional" isn't a dirty word
- How to know if you can actually afford great people
- The three big things every founder needs to remember

This is for anyone building a team, whether you're just starting or scaling. Start with yourself. Build the team you actually need.

Watch my new Bonus Episode on Hiring: https://youtu.be/pVVyQuOI3pY

What's been your biggest hiring mistake? Let me know in the comments 👇

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1 month ago | [YT] | 643

Emma Grede

Gary Vaynerchuk on insecurity, ambition, and why your worst quality might be your superpower.

We talk about:
- Why insecurity actually gets you there
- The sandcastle story and what it taught him about parenting
- How humility became his competitive advantage
- Why decency is unraveling (and what to do about it)
- The reputation economy and how it's changing everything
- What he's still chasing after building VaynerMedia

Gary doesn't hold back on what he's learned building a $100M+ company, raising kids, and staying hungry when you've already won.

Watch now: https://youtu.be/XtknfzwrRuE

What's one thing you're still chasing? Drop it in the comments 👇

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1 month ago | [YT] | 419

Emma Grede

Hey Aspire family 💛! I've put together a quick survey to make sure we're bringing you the best guests, topics, and conversations to support your growth journey.

It only takes a few minutes and I personally read every single response.

Your voice shapes this show, so please take a moment and let me know what you want to see! Link is below 👇


aspiresurvey.typeform.com/to/eNPvwUY4

1 month ago | [YT] | 3

Emma Grede

Within Reach is the real behind the scenes of what it looks like to put your work, your words, and yourself out into the world.

The pressure. The chaos. The moments I didn't plan for. All of it.

Episode 1-3 is out now...and if you've ever wondered what it actually takes to back yourself when the stakes are high, this one is for you.

New episodes every Sunday.

▶️ Watch the full series here: https://www.youtube.com/watch?v=hB0mK...

2 months ago | [YT] | 9

Emma Grede

New Episode drops tomorrow — April 7th at 6AM PST 👇

3 months ago | [YT] | 15