Viseven

The year is ending, but the questions pharma should be asking are not.

In this Pharma Talks Nataliya Andreychuk sits down with Paul Simms for an honest conversation about AI beyond the hype, the role of human judgment in an increasingly automated world, and why fear blocks progress long before technology ever does. They also touch on leadership, compliance, and how pharma teams should rethink decision-making as they head into 2026.

This episode is for those who want to enter the new year with clearer priorities and fewer inherited assumptions.

🎧 Pharma Talks with Nataliya Andreychuk and Paul Simms is live
https://youtu.be/9opqDtu4XNg


Watch, listen, and reflect before you plan your 2026 strategy

5 months ago | [YT] | 1

Viseven

As marketers in the pharma industry, our time is precious. We all know how quickly it can slip away, especially when it comes to content creation and approval communication. But it doesn't have to be this way.

All too often, marketers in pharma don't have access to the insights and tools that would help them make smart, fast decisions when it comes to content marketing. As a result, this may lead to wasting valuable time and creating content that doesn't perform well. Blind A/B testing is one of the biggest culprits.

That's the reason why we're running the webinar designed specifically for pharma marketers:

Modular Content Insights: launch, create, and experiment

📌Date/time: March 3, 2023, 16:00 CET time

Our speakers:

— Nataliya Andreychuk, CEO of Viseven
— Fabienne Vanderpoel, Senior Director Business Optimization at Merck Healthcare KGaA
— Emma Hyland, VP Strategy, Commercial Content, Veeva Systems

will share their expertise in optimizing content for better performance and conversions.

Discover the real value of modular content and how it can help your pharma business launch an effective customer journey in 2023.

The event is free, so let's take advantage of this opportunity to grow and succeed.

Save your seat here🔥 👉 lnkd.in/ed8HaYHq


or🔥 👉: bit.ly/3IricPI



#pharmaceuticals #lifesciences #event #ai #modularcontent

3 years ago (edited) | [YT] | 0

Viseven

**🎥 inspired by the recent Lunch & Learn event, where pharma pros explored the ever-changing landscape of content management and delivery in the pharma market

It's simply incredible to see how new channels are emerging, yet the good old personal touch of offline connections is still holding its ground.

So today, we want to give a shoutout to all the attendees for the lively discussion and the energy we had there.
We can't wait to continue this conversation in the future.

Oksana Matviienko, Regional Director of Americas at Viseven, shared her thoughts on the event format: "Viseven believes that sharing insights and ideas among pharma market players is powerful. The Lunch & Learn was a cozy and friendly setting where we talked about the latest in pharma marketing, modular content, and the future of content factories. It was a unique opportunity to share Viseven's experiences, case studies, and engage in meaningful discussions with others in the field."

Leo Sanchez, Account Manager at Viseven, agreed: "This was a game-changer for us, we had deep discussions on Viseven's products, Campana & Schott's innovative approaches, and modular content. The best part was getting feedback after the presentation and figuring out how we can work together to change the game in our market."

Dr. Kenneth Sanchez, Global Commercial Operations at Gilead Sciences, shared his thoughts on the importance of modular content in the industry: "It was a true enlightenment to be a part of this conversation. I'm pumped to see how we can keep driving change in the pharma market."

Shahnawaz Khan, Head of IT at Terumo Medical Corporation: "What a great experience with Lunch & Learn from Viseven! Inspiring Manhattan view and community that is really involved in MarTech technologies and innovations. This is an example of how you can talk about your case studies and, at the same time, have an opportunity to find friends and partners who share your values and ideas."


💫💫💫


#pharma #lifesciences #marketing #event #modularcontentapproach

3 years ago (edited) | [YT] | 0

Viseven

What is your go-to source for the latest trends and updates in the omnichannel tech stack?

3 years ago | [YT] | 0

Viseven

Information overload in the pharma industry is real. How do you keep up with it all?🤔

Stay on top of today's pharma marketing news by signing up for our first newsletter of 2023:

📩 👉 lnkd.in/eHBW5VJY



#pharmaceuticals #lifesciences #martech #marketing #pharmamarketing

3 years ago (edited) | [YT] | 1

Viseven

With 2022 drawing to a close, Viseven wants to continue sharing the knowledge with you, our fellow pharma tribe.

The power and value of sharing knowledge are something we strongly believe in.

So in honor of this belief, we're thrilled to share our highlights of the year: bit.ly/3jmWoKY


Our team wishes all of you a season filled with joy and laughter and a prosperous year to come! 🌲🎉 🥂🍾



#pharmaceuticals #lifesciences #marketing #knowledgesharing #growthhacking #pharmamarketing

3 years ago (edited) | [YT] | 0

Viseven

Are you up for exciting challenges - new tech, smarter flow, content scalability for pharmaceuticals?

If you are among the attendees of #veevasummit, reach out to our team in Madrid. As a global pharma tech agency and #martech services provider for the life sciences industry, Viseven is showing off at booth S3👨‍💻

Our CEO, Nataliya Andreychuk is ready to talk growth and help you reach your goals.




#pharma #lifesciences #veeva #veevasummiteu #viseven #martech #tech #ai

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3 years ago (edited) | [YT] | 0

Viseven

This day has arrived — Jump into the NEXT Pharma Masterclass powered by Viseven in a few short hours here:

lnkd.in/d5X5PBWY


The session:


Modular content roadmap: how to reach goals, targets, KPIs, and more

Speakers:

- Nataliya Andreychuk, CEO
- Pavel Klymenko, Head of Omnichannel / Multichannel Excellence
- Maryna Alexeychuk, Head of Strategic Accounts
- Anna Malivska, Area product owner
- Cecilia Baeza-Castro, Change Manager
- Anastasiia Tykhonova, CMO
- Oksana Matviienko, Head of Regional Growth
- Denys Melnychuk, Lead Product Manager



The online masterclass will start today 📍at 3 pm CET and will be useful to all in #pharmaceutical and #lifesciences marketing who want to scale up their content efforts locally and globally.



#marketing #omnichannelmarketing #digitalmarketing #pharmamarketing #webinar #nextpharma #modularcontent

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3 years ago (edited) | [YT] | 1

Viseven

Despite the development of pharma content in our industry, we have had the feeling that it can be excellent.

In 12 years of coaching pharma companies, we have seen where content is succeeding and where it falls short. Actually, that goes as an extreme analog of the orange book for generics in the US, leading an HCP through limits instantly 🤔

So responding to many concerns coming from pharma marketers around now, we invite you to the NEXT Pharma Summit Masterclass powered by Viseven fully devoted to modular content.


Register now for a free interactive discussion to find out more about how pharma content and communication are changing, evolving, and growing and what's in it for you.


📌 November 9, 2022


The masterclass:

What's your Modular content Roadmap? How to reach goals, targets, KPIs, and more


Grab your free spot here💥: lnkd.in/d5X5PBWY

Speakers:

— Nataliya Andreychuk, CEO
— Pavel Klymenko, Head of Omnichannel / Multichannel Excellence
— Maryna Alexeychuk, Head of Strategic Accounts
— Anna Malivska, Area product owner
— Cecilia Baeza-Castro, Change Manager
— Anastasiia Tykhonova, CMO
— Oksana Matviienko, Head of Regional Growth
— Denys Melnychuk, Lead Product Manager





#pharmaceuticals #lifesciences #healthcare #ai #modularcontent #automation #contentmarketing #pharmamarketing

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3 years ago (edited) | [YT] | 0

Viseven

Pharma marketers are challenging themselves to create the best omnichannel communications experiences for their HCPs. But most of them aren't doing it. Why?



Well, one of the reasons: ten different interfaces available to HCPs now and ..
tons of internal communication processes (backstage of pharma marketing) block consolidated data integration across channels.



However, ⚠️ the number of channels (aka disruptors), devices, and approaches continue to increase.

So the #1 secret here is centralization and streamlining content capacities in one place.






#pharma #healthcare #content #data #marketing


Need more expert thoughts on this topic?

3 years ago | [YT] | 0