Michal Špecián | AI for E-commerce

Amazon sellers love talking about AI agents until you ask them to get specific.


You probably feel it too - everyone's talking about AI agents, gurus are "rEpLaCiNg ThEiR wHoLe TeAm AnD sAvInG $654K pEr YeAr".


And you just know you need to jump on this...


You want to use AI. You know there's an opportunity. But chances are that you have no clue where to start or what's even possible.



I've spent the last 4 years helping 100+ brands systemize their operations, so let me help you figure out where and how you should (or shouldn't) use AI agents.


Here's the thing about any automation: It all comes down to ROI.


How much time/money will you save? How many errors will you prevent?…

VS

How much will it cost to set up and maintain?


In other words, you don't want to spend 10 hours building something that saves you 5 minutes every other week. That's a 5-year "break even" - yikes.


But here's what makes AI different:

It makes complex automations way more accessible. Setup costs are lower than ever, which means you can automate way more stuff and actually make it profitable.


Plus, AI can handle things that were impossible to automate before - tasks that require actual logic and reasoning.


Here's how I see AI agents: They're extensions of your team, not replacements.


So what should you actually automate? There are areas where AI shines:

→ Pull, organize, and analyze data
Your data is scattered everywhere - Seller Central, spreadsheets, Slack, Google Drive.

AI can bring it all together, clean it up, organize, and highlight what matters. No manual work required.


→ Interpret that data and surface insights
Raw data is useless. You need to know what it means.

AI agents can spot trends, catch anomalies, and flag problems before they become fires. You get actionable insights, not just numbers.


→ Fully automate repeatable workflows
This is where the magic happens. Highest ROI potential, but also the trickiest to set up.

If a task follows the same steps every time, AI can probably run it end-to-end = think high-volume, repetitive tasks.


The game-changing agents aren't the complex ones. They're the boring workflows that eat up hours of your team's time.


But no matter what, remember that if you can't clearly explain the process step-by-step, you can't automate it (AI or not).


Here is how to begin:
1. Identify a specific workflow - Pick something high-effort, low-impact
2. Define the boundaries - What triggers it to start? What does "done" look like?
3. Map every step - Write out exactly what happens between input and output in simple terms
4. Build it - Once you have that clarity, tools like N8N become straightforward. You can learn the basics in one day.


AI should help your team move faster, make better decisions, and focus on high-impact work - not replace them.

9 months ago | [YT] | 3

Michal Špecián | AI for E-commerce

We’re building AI agents for an $18M+ Amazon Seller - and here’s what that looks like.


He wanted to use AI beyond simple ChatGPT conversations.


He wanted real leverage.


But here’s the thing most people miss:
The best AI agents - just like the best automations - are custom built.


And that’s where most sellers get stuck.


They want to use AI… They know there’s an opportunity… But they have no idea where to start and what’s even possible.


We decided to build an AI Agent for customer support first as the low-hanging fruit.


So meet Sophie, their new AI Customer Support Assistant.


Of course, Sophie classifies and prioritizes buyer messages, recommends remedies, and drafts brand-tone replies in any language - that goes without saying.


But she does much, much more than that. Her mission is to improve the entire customer experience.

That is why she also



→ Closely monitors and classifies ALL the product feedback - buyer messages, refunds, reviews, …


→ Has her finger on the pulse so she detects anomalies in customer feedback and flags product or batch issues with evidence
(labelling issue or defective batch of products? She’ll let them know)


→ Since she wants the best for them and their customers, she suggests product, packaging, and listing improvements based on aggregated customer feedback


She connects directly to their Slack, where she sends them reports + they can talk to her about their data. No more digging through complex spreadsheets, just ask her.


And since their customer support gets 3-5 calls per day from their customers, she will handle those as well. 📞


Oh, and she also monitors reviews for community guidelines violations and creates removal cases to help them get rid of those negative reviews.


And honestly… she’s just the beginning.


There’s a whole squad of agents on the way - and some of them might be even cooler than her (don’t tell her I said that). 🤫

9 months ago | [YT] | 3

Michal Špecián | AI for E-commerce

Why systems are not optional once you hit 7 figures


You can hustle your way to 7 figures.
You can wing it.
Rely on grit.
Work 12-hour days.


Make it work through pure determination.
But after a certain point… that stops working.


So why don’t things scale the same way?
Because once you start building a team, chaos multiplies.


At 6 figures, it’s just you (maybe one assistant).
At 7 figures, you bring in help - but everyone’s winging it (just like you).


No structure. No clarity. No alignment.


And now:
- Tasks slip through the cracks
- Two people do the same job - or worse, no one does it
- Deadlines get missed
- Your team can’t make decisions without asking you


So everything still flows through you…
That’s not growth. That’s survival.


This is why systems aren’t optional anymore
At 7 figures, you need more than hustle.


You need systems that:
- Define how things get done
- Create consistency across your team
- Remove you as the bottleneck
- Keep projects moving without micromanaging
- Let your team solve problems without slacking you 10 times a day


Systems give people ownership.
They give your business stability.


And they give you the space to think, plan, and grow.
That’s how you get your time back.
That’s how you scale without burning out.


And that’s how you turn your business into a machine.
--
📩 Escape daily operations & scale - get The 8-Figure Brand Systemizer Toolkit™ for free here: fba.scaleport.io/toolkit

1 year ago | [YT] | 1

Michal Špecián | AI for E-commerce

The one delegation trick that actually creates ownership


The ultimate goal of hiring isn’t to take tasks off your plate.
It’s to transfer ownership.


You don’t want people who wait to be told what to do.
You want people who think, lead, and take full responsibility for outcomes.


That’s the dream.
But if you’ve tried to make that happen—you already know...


It’s way harder than it sounds.


Here’s the one trick I use with clients that actually works
It’s simple - but powerful:
Success statements.


Instead of just giving your team a checklist, create 5 - 8 clear statements that describe what ownership actually looks like in their role.


For example:
“I am fully responsible for our listing performance. I track and improve conversion rates, CTR, and keyword ranking across our ASINs. I run regular tests and take ownership of keeping listings competitive and fully optimized.”


Each statement ties back to a core process they should own.
Then - have them evaluate themselves.


Every week (at first), then monthly, then quarterly.


Use a simple system:
Red = not true, Yellow = kind of true, Green = fully true.


Why it works
It creates clarity.
It builds accountability.


It turns vague expectations into specific outcomes.
And it flips the dynamic.


Now they’re not waiting for your feedback.


They’re reflecting on their own performance - and owning it.


This is how you go from delegating tasks…
To delegating responsibility.

1 year ago | [YT] | 0

Michal Špecián | AI for E-commerce

Build a business that’s sellable (even if you don’t want to sell)


Here’s a harsh truth most sellers don’t want to hear:


The more valuable YOU are to your business…
the LESS valuable your business actually is.


That’s not just a problem if you want to exit.
It’s a problem if you want to scale.


Because if you’re still the engine of your business…
You’re not running a company.
You have a job.


And let’s be honest - no one wants to buy a job.


Why sellable businesses scale faster
This isn’t just about getting a bigger multiple.


Building a sellable business means:
- You have systems in place
- You have people who own outcomes
- And your business runs without you in the middle of everything


That’s what buyers want.
But it’s also what lets you grow.


Because when your team runs the day-to-day, you get to step up.
You focus on products, branding, and long-term strategy.


That’s how you scale.


And if you do want to sell?
It is also how you get a real exit.


With buyers who want what you’ve built.
Because it’s structured, stable, and doesn’t rely on you.


It runs like a machine.
It generates profit predictably.
That’s what most buyers are looking for.


And that’s what gets you a better multiple - with less friction.
It’s a win-win either way


Even if you never plan to sell, this is still the play.


Because a business that’s sellable is also:
- Easier to run
- More fun to own
- And way more valuable


You remove yourself as the bottleneck.
You build a machine.
You create freedom.
--
📩 Escape daily operations & scale - get The 8-Figure Brand Systemizer Toolkit™ for free here: fba.scaleport.io/toolkit

1 year ago | [YT] | 3

Michal Špecián | AI for E-commerce

The real way to systemize your business (without writing 100 SOPs)


The majority of sellers I meet have no idea how to streamline their business.


They think they’re “systemizing”...
But really, they’re just documenting chaos.


They write endless SOPs no one follows.
And they expect a VA to “take over” without clear direction.


Sound familiar?
No judgment - this is what everyone does at first.


But if you want to build a business that actually runs without you, you need a better approach.


There’s a simple framework that makes this 10x easier
I’ve used this system to help over 100 sellers scale beyond 7 figures.


And once you see how it works, it just clicks.


Here’s the exact framework I use:


1. Clarify the objective
What’s the actual goal of this process?


If you can’t clearly define what “done right” looks like, no SOP in the world will save you.


Start by answering:
What outcome are we trying to achieve here?


2. Map out the workflow
Before writing anything, sketch out the flow.


Where does the task start?
What are the key steps?
Who’s involved?
Where are the handoffs?


Think of it like a system on paper - before you get into the weeds.


3. Streamline the steps
Now that the process is visible, simplify it.
Cut out redundant steps.
Automate what you can.


Standardize things with templates and tools.


This alone often reduces the process by 30-50%.


4. Measure performance
You can’t improve what you don’t track.


So before documenting anything, define how success is measured.


What metrics show the process is working?
What signals tell you it’s broken?


This is what gives your team ownership - because they know what “good” looks like.


5. Document the instructions
Now - and only now - you document.
And don’t overdo it.


Focus on high-leverage steps that repeat often or cause confusion.
Keep it simple.


Use Looms. Create task templates.
Just make it easy to follow.


This is how you build a business that scales
Not with random SOPs.
Not by throwing more people at the problem.


But with clear structure, accountability, and smart delegation.

1 year ago | [YT] | 0

Michal Špecián | AI for E-commerce

Hiring a VA made things worse… here’s what I missed


Back in 2019, it was pretty much all me - running a 7-figure brand on my own.


Too many tasks.
Too little time.


So I did what most sellers do when they reach that point.
I hired a VA.


I posted a job on Upwork and picked someone for $6/hour.
She was nice - friendly and responsive.


I gave her a bunch of repetitive tasks I hated doing.
But a few months later… I still had no time.


No new products.
No strategy work.
No real growth.


So I asked myself - do I need another VA?
But luckily, I was tracking my time. (yes, I am “that guy”)


And what I saw shocked me.
Sure, I wasn’t doing the tasks myself anymore.


But I was still spending hours assigning work.
Reviewing it. Fixing it. Rewriting it.


I didn’t buy back my time.
I just shifted how I was spending it.


And that’s when it hit me.


The real fix? Systems first. Then skilled people.
The problem wasn’t hiring help.


The problem was hiring without structure.
I didn’t need someone to just follow orders.


I needed someone who could own the outcome.


But for that to work, I had to:
- Document the process
- Define what “success” looks like
- Hire someone experienced who could run with it


That’s when delegation actually worked.


That’s when my time finally came back.

1 year ago | [YT] | 1

Michal Špecián | AI for E-commerce

SOPs won’t save you (here’s what will)


If you’ve tried to systemize your business and ended up more overwhelmed... this is for you.


Most sellers start with good intentions.


They want more time. More freedom. Less chaos.


So they start writing SOPs...
Pages and pages of them.


But weeks later, nothing’s changed.
Their to-do list is longer than ever.


Their team still needs help.
And somehow, they’re even deeper in the weeds.


Here’s why that happens...
SOPs are not systems.


Writing instructions is easy.


But that’s not what makes a business run smoothly.


The real mistake? Systemizing from the bottom up.
If you start by documenting random tasks, without thinking about how your business actually functions...


You’re just creating a folder of unused documents.
Your team may follow the steps - but they won’t know why they’re doing them.


Or what to do when something breaks.


That’s not a system. That’s a liability.


Here’s what to do instead.
Step back before you dive in.


Start with the high-level structure.
Map out your key workflows first and define the outcomes
- Where does information flow?
- Where do things break?


Your team doesn’t just need checklists.
They need clarity.


They need to know what success looks like - and what to do when things don’t go as planned.


And finally - don’t try to systemize everything.
Start with the areas that impact revenue, create stress, or happen frequently.


Everything else can wait.

1 year ago | [YT] | 0

Michal Špecián | AI for E-commerce

Build a business that serves you (not the other way around)


Have you heard about the Entrepreneur’s Freedom Paradox?
1. You start a business to get freedom
2. You sacrifice freedom to build and grow the business
3. Real freedom... never actually comes


You work longer hours, take on more responsibility, and wear every hat - telling yourself this is just temporary.


But somehow, the pressure only increases.


And now, you feel like you have to choose:
Grow your business... or get your life back.


But what if I told you that’s a false choice?
You can have both…


This isn’t some fluffy mindset advice.
It’s a structural problem - and there’s a solution.


The business that serves you is also the one that scales.


Because the more your business relies on you, the more it slows down.


If you are the bottleneck:
- You eventually burn out
- Your team can’t make decisions without you
- And you never have time for growth


Want to fix it?
You need to design your business to run without you.


That’s not just good for your lifestyle - it’s how real businesses grow.


Here’s what held me back… (Maybe you too?)
I had all the same limiting beliefs:
“No one can do it as well as me”
“There aren’t any capable people out there”
“I don’t have time to teach someone”


I get it.


But holding onto those beliefs is what kept us stuck.


The moment I let go and started building real systems, hiring the right people, and getting out of the day-to-day?


I got my time back.
Revenue grew.
Stress dropped.


And for the first time - I actually felt like a business owner.

1 year ago | [YT] | 2

Michal Špecián | AI for E-commerce

What this $8M Seller does differently to scale


What if your first major hire wasn’t a VA - but a co-founder with an M&A background?


That’s exactly what Job did.


He went from studying yacht engineering to building an e-commerce business doing over €8M a year.


Today, he runs a 15-person international team with a clear path to $12M.


Here’s how he built it - and what he did differently.


He didn’t start with a grand vision. He just started.
In 2017, Job was still a student.


He launched on Bol. com - the Dutch version of Amazon.


He didn’t overthink it.
One product. One market. All in.


Within a few years, the business crossed €700K.
That’s when he realized this could be something real.


His first big move wasn’t hiring a VA. It was finding a partner.
Job was tired of building alone.


He didn’t need an assistant. He needed a counterbalance.


So he found someone strong in finance and M&A - everything he wasn’t.


Together, they optimized product costs. Improved payment terms. Secured bank financing.


Then they rebuilt the business from scratch.
Same products. Totally new structure.


It wasn’t just a cash-flow play anymore. It became a company with real foundations.


When they hired - they hired smart.
They didn’t bring on VAs just to save time.


They looked for specialists who could own key functions.


Their first full-time hire was a supply chain specialist from the Philippines.
She wasn’t an assistant - she had a university degree and serious experience.


Then came a PPC manager to drive Amazon Germany.
They kept building from there.


One role at a time. One department at a time.
And Job flew out to meet the team in person.


That investment in culture made a real difference.


His role shifted as the company scaled.
Today, Job leads hiring and people.


He spends his time building the culture. Head-hunting top talent. Managing the team.


He realized hiring through job boards didn’t work.


So he started reaching out directly to people working at the top 5 ecom companies in the Netherlands.


He invited them for coffee.


And they left their corporate jobs to join his speedboat team.
Why? Because people want to build something that feels alive.


They’re still growing - but doing it their way.
This year, they’re on track to hit €12M.


Growth is coming from four places:
New products. Marketplace expansion. Market share gains. And strategic acquisitions.


They’re targeting brands doing €1-4M in revenue that are stuck but full of potential.


And long-term? They’re aiming for €25-35M in the next three years.
But without killing themselves to get there.


No 90-hour weeks. Just smart structure, a strong team, and clarity on what matters.

1 year ago | [YT] | 0