Justin Resells

Head on over to the ‪@LonnieandRyan‬ (<--- click there) channel to see my interview with Lonnie (ShedFlips) and Ryan. We had fun talking about all sorts of things, like the GameStop interview I did, what I think of AI, why quit my job in the corporate world, why I would never resell full-time, my relationship with eBay, and more!

If I link directly to the video from here, for some reason YouTube restricts which of my subscribers see this post, which is annoying. So just click up there and find the video if you want to watch :)

30 minutes ago (edited) | [YT] | 5

Justin Resells

Congrats to the winners of my 100K subscriber giveaway! 2,501 people entered to win. I am still waiting on a few more things to arrive before it all gets shipped out to the winners.

3 weeks ago (edited) | [YT] | 299

Justin Resells

I have announced winners to my 100K subscriber giveaway. If you won, you will have a reply from me to your comment left on the video with instructions, so check your YouTube notifications. Like I said in the video, check to make sure the comment is ACTUALLY from me--it will have a checkmark next to my name. (That said, I feel pretty good about my efforts to keep scammers out of the comments.) Thank you everyone!

1 month ago | [YT] | 183

Justin Resells

At least 2-3 times a week, often more, I get a cold email from someone wanting me to try out their new AI listing app for eBay. This is new. A year ago it was maybe one every couple of months.

Anthropic and the other AI companies have completely changed the game in software development over the last 12 months. You no longer need to know how to write code to build bespoke software. Applications that took a skilled developer three weeks to build a year ago can be prototyped in an afternoon now. So naturally, we're seeing a flood of new apps in every industry, reselling included.

But there are some real problems with what's being built.

First, being able to snap a photo and turn it into an eBay listing isn't exactly a unique feature. Every one of these apps is built on the same handful of foundation models. I could go build one today if I wanted to. So could you, even if you’ve never written a line of code.

Second, it shows a pretty big misunderstanding of what problems actually need solving in reselling. Most of these apps boast about creating 50, 500, even 1000 listings in minutes. But most sellers don't have a listing problem, they have an inventory problem. Most of us don't have 50 items waiting to be listed, let alone 1000. Some do of course, but most don't. I don't. And even if I did, what happens after I use an AI tool to list all 1000 in minutes? Then I am back to having an inventory problem. Also, more listings doesn’t always mean a bigger, better business. I simply don’t want thousands of listings, even if I could list them in minutes.

Third, creating the listing is the easy part. Understanding the market and pricing accurately is the hard part, and none of these apps solve it. Most of them are ignoring demand and using LLMs to guess at pricing, which is flawed. They don't have access to actual sold data from eBay, because eBay doesn't make that data available for third-party applications to use. Even if they did, accurate market pricing and demand would still be really tough for software to get right. eBay has been around for decades, has thousands of engineers with direct access to their own sold data, and even they can't solve it. Their algorithmic pricing suggestions are more wrong than right, and any seasoned seller will tell you the same. So if we want to make sure our inventory is priced right, or understand demand, we must assess the market ourselves whether we are listing manually or letting AI list for us.

And make no mistake: eBay doesn't provide access to that sold data on purpose. This is a part of the market they very clearly want to own. Their developer terms of service spell it out directly: developers will not "use eBay Content, either alone or in combination with third-party information, to suggest or model prices for items listed on eBay." Recently, they've tightened things up even further with a new section specifically targeting AI. It prohibits developers from incorporating data from eBay's Restricted APIs into any AI model that isn't eBay's own, and says any pricing tools built using that data require eBay's express written permission. This is very clearly aimed at the flood of AI tools entering this space. So these apps are all operating in a gray area. eBay has the time and money to shut them down through the threat of litigation if they want to. Whether they will or not, who knows.

So what we're seeing is a lot of AI listing products promising magic, but many of them aren't addressing the real problems most resellers face. To be clear, I am not saying there is no place for AI listing tools. AI can be helpful, especially when used in very specific ways like product identification. There are reselling business models where AI listing tools make more sense than others. There are AI listing tools out there that are more sophisticated than others.

But when anyone with an afternoon and an API key can build one, the bar for "useful" has to be higher than just existing.

1 month ago (edited) | [YT] | 239

Justin Resells

In an ongoing effort to combat the scammers in my comment section, I spent some time this morning building an app that automatically scans the comment section of my videos and flags potential Justin Resells imposters. I will not let them win!

1 month ago (edited) | [YT] | 354

Justin Resells

Sharing some sad news.

1 month ago | [YT] | 444

Justin Resells

WARNING. I hate that I have to keep doing this. But if someone emails you from justinresellsteam@gmail.com -- please do not respond. It is not me. They are scammers. Ignore it and report it as spam.

1 month ago | [YT] | 278

Justin Resells

Just a reminder that any comments pretending to be me and asking you to reach out via email, WhatsApp, or anything like that are fake. They are scammers trying to take your money. Please report them to YouTube and do not contact them.
Any comment that is actually from me will have a checkmark next to my name. That’s the only way to know it’s really me.

1 month ago | [YT] | 411

Justin Resells

Big news out of eBay Australia. They just made it free to sell in Australia… by charging buyers more instead.

Sellers with under $25K in yearly sales are off the hook for fees entirely, which sounds great, right? But eBay isn't exactly leaving money on the table. Buyers will now pay a "buyer protection" fee ranging from 4–8% on every purchase depending on final sale price.

Back in September of 2024, eBay rolled this out to the UK market initially. Is the extension to the AU market a signal that they could be thinking about this model for the US market too? And if it comes here, would you be okay with buyers paying more so sellers pay less? Let me know your thoughts down below.

2 months ago (edited) | [YT] | 220

Justin Resells

Wow. Thanks y'all.

2 months ago | [YT] | 1,538