Southwest Mushrooms teaches mushroom growers how to go from their first block to commercial-scale production.
Led by Michael Crowe, this channel shares real-world mushroom cultivation systems built from 10+ years of growing in Phoenix, Arizona. Learn substrate recipes, grain spawn, lab work, sterile technique, grow room setup, contamination prevention, harvesting, and mushroom business strategy.
At our peak, Southwest Mushrooms produced 1,500–2,000 blocks per month with under 2% contamination, supplying restaurants, farmers markets, grocery stores, and local customers.
Subscribe for practical mycology tutorials, grow room walkthroughs, production systems, and business lessons for growers ready to scale.
Join the community:
www.skool.com/southwest-mushrooms-8320/about
Southwest Mushrooms
Every species we grow runs off a written SOP, the same documents my team uses on the production floor. Not blog posts, not a list of tips.
The Lion's Mane protocol alone is 175 pages: lab to first harvest, fruiting humidity and fresh-air control, quality grading, and the yield math that tells you whether a room actually pays for itself. There is one like it for all eight species we grow: Lion's Mane, Shiitake, Oyster, King Oyster, Reishi, Maitake, Chestnut, and Turkey Tail. Each SOP runs between 170–200 pages, so you’re getting the same level of depth and detail across the board, not just with Lion’s Mane. Every guide covers the full process: substrate prep, colonization, fruiting conditions, troubleshooting, and harvest, so there’s no guesswork at any stage.
Take the one species you are working on for $29.99, or for a limited time grab the complete library, all eight, for $79.
michaelcrowemycology.com/
Everything downloads the moment you check out.
2 weeks ago (edited) | [YT] | 100
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Southwest Mushrooms
This week only, 15% off our fresh dried harvest. Now in stock: dried lion's mane, dried reishi, and dried shiitake, plus our full mushroom tincture line. Use code HARVEST15 through Sunday, June 21. Free shipping over $75. Shop at: southwestmushrooms.com. And last chance: our cultivation SOP sale ends June 19, half off at michaelcrowemycology.com
1 month ago | [YT] | 176
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Southwest Mushrooms
Been heads down behind the scenes for a while and there is a lot coming, but first a thank you to everyone who has been growing along with the channel and picking up the cultivation SOPs.
Through June 19 every species SOP is half off, $29.99 down to $14.99. Lion's mane, shiitake, oyster, king oyster, reishi, maitake, chestnut and turkey tail, the same protocols I run on our production floor, written out lab to harvest with the substrate recipes, fruiting parameters and yield benchmarks. The complete library of all 8 is $79.
michaelcrowemycology.com/
Grab the species you are growing and if you hit a snag, drop a comment on any video and I will help you work through it.
1 month ago (edited) | [YT] | 315
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Southwest Mushrooms
@michaelcrowemycology
2 months ago | [YT] | 6
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Southwest Mushrooms
Most cultivation tracking treats every batch like it happens in a vacuum. It doesn’t. Contamination, yield drops, and fruiting irregularities almost always show upstream signals two or three runs back, you just need a system that actually catches them.
That’s what Cultivation OS is built for. Longitudinal data, pattern recognition across batches, and a record of what actually moved the needle versus what didn’t. Built by Crowe Logic, the parent technology company behind our AI infrastructure for mycology, agriculture, and drug discovery.
Commercial cultivators, farms, retailers, and distributors: we’re opening early partnership and affiliate spots now. The operators who come in early shape what this becomes.
Cultivation OS: ai.southwestmushrooms.com/
Crowe Logic: www.crowelogic.com/
Drop a comment with your operation size and what you grow, happy to talk.
2 months ago | [YT] | 87
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Southwest Mushrooms
IT'S HERE. 🍄 The Mushroom Grower is officially LIVE.
After 18+ years of commercial cultivation, growing 1,200+ lbs a week at Southwest Mushrooms, I put EVERYTHING into two books. Over 2,000 pages of real-world growing knowledge.
📘 Vol 1 & Vol 2: The most comprehensive mushroom cultivation guides ever written
🤖 Crowe Logic AI: Our AI-powered growing platform is live at ai.southwestmushrooms.com
📋 FREE SOP Playbook (632 pages) with every pre-order today only
🔥 Launch Day Bundle: Both volumes for $499 (save $99):
buy.southwestmushrooms.com/b/00w6oHgjW63O6MO0haejK…
Individual volumes available at $299 each.
This isn't theory. This is 18 years of commercial growing, contamination battles, and scaling from a bedroom closet to a full commercial operation. Every protocol, every technique, every hard lesson, documented.
Drop a 🍄 if you're ready to level up your grow game.
4 months ago (edited) | [YT] | 34
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Southwest Mushrooms
Pre-orders are live. I've been growing mushrooms for over 18 years. Started when I was 15. Built Southwest Mushrooms from nothing into a commercial operation pushing 1,200+ lbs a week. These two books are everything I know.
Volume 1: Foundations of Cultivation — Lab setup, sterile technique, grain spawn, getting your first harvest.
Volume 2: Species Mastery & Commercial Operations — Dialing in species, scaling production, running the business.
1,500+ pages. No filler. Just the real work.
What's included in the Complete Bundle ($499):
✔ Both volumes (1,500+ pages)
✔ Audiobook series (10+ hours)
✔ Legacy video library (12+ hours)
✔ Crowe Logic & CroweLM models access
✔ Substrate calculator
✔ Contamination ID guide
✔ 500+ cultivation photos
✔ 1 month Skool community access
Pre-order through March 3rd also includes the SOP Playbook — free. The SOP Playbook alone represents systems that would cost tens of thousands to develop. That window closes at midnight March 3rd.
Releases March 4th.
Volume 1 — buy.southwestmushrooms.com/b/dRmcN58RufEo8UW6FyejK…
Volume 2 — buy.southwestmushrooms.com/b/aFabJ10kY77S6MO2piejK…
Both Volumes — buy.southwestmushrooms.com/b/00w6oHgjW63O6MO0haejK…
4 months ago (edited) | [YT] | 385
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Southwest Mushrooms
You can tell everything about a culture by holding it up to the light. Pure vigor, zero contam. That’s the standard.
4 months ago | [YT] | 133
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Southwest Mushrooms
The definitive two-volume, 1,500+ page guide to commercial mushroom cultivation built from a decade running Southwest Mushrooms in Phoenix, Arizona.
Mega Bundle Offer
COMPLETE DIGITAL SET - $499
✅ Both Volumes (1,500+ pages, 28 chapters)
✅ The Mushroom Grower Audiobook (38 hrs) — $199 value
✅ A Journey Into Mycology Audiobook (2.4 hrs) — $49 value
✅ A Journey Into Mycology PDF (companion book) — $29 value
✅ Legacy Video Library (46+ hrs audio from videos) — $149 value
✅ Substrate Calculator + Recipe Library — $29 value
✅ Contamination ID Guide — $19 value
✅ 500+ Cultivation Photos — $49 value
✅ 1 Month Skool Access — $47 value
Total Value: $1,069 → Pay $499 (53% off)
HARDCOVER COLLECTOR'S - $899
- Everything above PLUS hardcover set + strategy call
5 months ago (edited) | [YT] | 18
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Southwest Mushrooms
Run your grow like a lab — fewer contaminations, higher yields.
20 years of hard-won lessons distilled into field-tested resources you can use today:
🧪 SOP Playbook — sterile flow, substrate targets, shift handoffs
📘 363-page eBook — agar → grain → block, habits, troubleshooting
🎧 Audiobook — 189 min to learn while you work
⚡ Quickstart ($7) — a practical win in under an hour
📈 Business Blueprint ($59) — pricing + recurring customers
🧠 Mindset — routines & decision rules for clean runs
🌳 Sawdust Guide ($2.99) — consistent feedstock, zero guesswork
👉🏽Instant download (pay → auto-redirect to your files + email backup):
southwestmushrooms.vercel.app/👈🏼
#mycology #mushroomfarming #urbanfarming #SOPs #cleangrow #AgTech
9 months ago | [YT] | 92
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