ETV Telugu is a 24 x 7 satellite channel comprising general entertainment programming from South India containing serials, both fiction and non-fiction, reality show oriented programs, devotional programs, feature films, tele-films, musical programs, film based programs, youth based programs, women's infotainment programs, special ground events including events for some of the film based programs, musical based programs (reality show oriented and other similar) and special programs relating to major festivals specific to Telugu language speaking community and the Indian State of Andhra Pradesh.

Eenadu Television Pvt Ltd is part of Ramoji group which is a diversified group with substantial business interests in Media (print as well as electronic), Entertainment (Film & TV Software programming), Foods, Finance, Retail, Hospitality & Education. Supporting Eenadu Television is the stupendous infrastructure of Ramoji Film City, the world's largest.