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Matt Wade
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I’ve spent 15 years making videos for brands, newsrooms, and clients who needed content that “popped.” Now I’m making something for me—and maybe for you, too.

The Matt Project is a channel for creators who care about storytelling—not just trends, thumbnails, or chasing views.

Here, I’m building a channel from scratch, documenting the process in public, and sharing everything I know (and don’t know) about:

The craft of storytelling: scripting, visuals, structure, and interviews

The process of making: editing, experimenting, screwing up, trying again

The life of a creator: burnout, self-doubt, and figuring out what the hell you're doing with your time

Whether you're a new creator looking for real guidance or a burned-out pro trying to reconnect with why you started, this is your space, too.

New videos every Tuesday.
Full transparency. No fluff.

View channel on YouTube
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Unable to parse item

Invidious encountered an error while trying to parse this item. For more information see below:

Show technical details 
Title: `Missing hash key: "collectionThumbnailViewModel" (KeyError)`
Date: `2026-05-31T17:15:24Z`
Route: `/channel/UCPQ-xJJo568vAwpsuFSNhog`
Version: `2026.02.07-118d635 @ (HEAD detached at v2.20260207.0)`

<details>
<summary>Backtrace</summary>
<p>
   
```
Missing hash key: "collectionThumbnailViewModel" (KeyError)
  from /usr/share/crystal/src/hash.cr:1198:9 in '??'
  from /usr/share/crystal/src/json/any.cr:149:5 in 'process'
  from src/invidious/yt_backend/extractors.cr:524:17 in 'process'
  from src/invidious/yt_backend/extractors.cr:1035:17 in 'parse_item'
  from src/invidious/yt_backend/extractors.cr:1082:14 in 'extract_items'
  from src/invidious/channels/videos.cr:29:22 in 'get_60_videos:continuation:sort_by'
  from src/invidious/routes/channels.cr:56:36 in 'videos'
  from lib/kemal/src/kemal/route.cr:13:9 in '->'
  from src/invidious/helpers/handlers.cr:31:37 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call_next'
  from lib/kemal/src/kemal/filter_handler.cr:22:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call_next'
  from src/invidious/helpers/handlers.cr:80:12 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call_next'
  from src/ext/kemal_static_file_handler.cr:127:14 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/request_processor.cr:51:11 in 'handle_client'
  from /usr/share/crystal/src/fiber.cr:170:11 in 'run'
  from ???
```
</p>
</details>

Unable to parse item

Invidious encountered an error while trying to parse this item. For more information see below:

Show technical details 
Title: `Missing hash key: "collectionThumbnailViewModel" (KeyError)`
Date: `2026-05-31T17:15:24Z`
Route: `/channel/UCPQ-xJJo568vAwpsuFSNhog`
Version: `2026.02.07-118d635 @ (HEAD detached at v2.20260207.0)`

<details>
<summary>Backtrace</summary>
<p>
   
```
Missing hash key: "collectionThumbnailViewModel" (KeyError)
  from /usr/share/crystal/src/hash.cr:1198:9 in '??'
  from /usr/share/crystal/src/json/any.cr:149:5 in 'process'
  from src/invidious/yt_backend/extractors.cr:524:17 in 'process'
  from src/invidious/yt_backend/extractors.cr:1035:17 in 'parse_item'
  from src/invidious/yt_backend/extractors.cr:1082:14 in 'extract_items'
  from src/invidious/channels/videos.cr:29:22 in 'get_60_videos:continuation:sort_by'
  from src/invidious/routes/channels.cr:56:36 in 'videos'
  from lib/kemal/src/kemal/route.cr:13:9 in '->'
  from src/invidious/helpers/handlers.cr:31:37 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call_next'
  from lib/kemal/src/kemal/filter_handler.cr:22:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call_next'
  from src/invidious/helpers/handlers.cr:80:12 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call_next'
  from src/ext/kemal_static_file_handler.cr:127:14 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/request_processor.cr:51:11 in 'handle_client'
  from /usr/share/crystal/src/fiber.cr:170:11 in 'run'
  from ???
```
</p>
</details>

Unable to parse item

Invidious encountered an error while trying to parse this item. For more information see below:

Show technical details 
Title: `Missing hash key: "collectionThumbnailViewModel" (KeyError)`
Date: `2026-05-31T17:15:24Z`
Route: `/channel/UCPQ-xJJo568vAwpsuFSNhog`
Version: `2026.02.07-118d635 @ (HEAD detached at v2.20260207.0)`

<details>
<summary>Backtrace</summary>
<p>
   
```
Missing hash key: "collectionThumbnailViewModel" (KeyError)
  from /usr/share/crystal/src/hash.cr:1198:9 in '??'
  from /usr/share/crystal/src/json/any.cr:149:5 in 'process'
  from src/invidious/yt_backend/extractors.cr:524:17 in 'process'
  from src/invidious/yt_backend/extractors.cr:1035:17 in 'parse_item'
  from src/invidious/yt_backend/extractors.cr:1082:14 in 'extract_items'
  from src/invidious/channels/videos.cr:29:22 in 'get_60_videos:continuation:sort_by'
  from src/invidious/routes/channels.cr:56:36 in 'videos'
  from lib/kemal/src/kemal/route.cr:13:9 in '->'
  from src/invidious/helpers/handlers.cr:31:37 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call_next'
  from lib/kemal/src/kemal/filter_handler.cr:22:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call_next'
  from src/invidious/helpers/handlers.cr:80:12 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call_next'
  from src/ext/kemal_static_file_handler.cr:127:14 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/request_processor.cr:51:11 in 'handle_client'
  from /usr/share/crystal/src/fiber.cr:170:11 in 'run'
  from ???
```
</p>
</details>

Unable to parse item

Invidious encountered an error while trying to parse this item. For more information see below:

Show technical details 
Title: `Missing hash key: "collectionThumbnailViewModel" (KeyError)`
Date: `2026-05-31T17:15:24Z`
Route: `/channel/UCPQ-xJJo568vAwpsuFSNhog`
Version: `2026.02.07-118d635 @ (HEAD detached at v2.20260207.0)`

<details>
<summary>Backtrace</summary>
<p>
   
```
Missing hash key: "collectionThumbnailViewModel" (KeyError)
  from /usr/share/crystal/src/hash.cr:1198:9 in '??'
  from /usr/share/crystal/src/json/any.cr:149:5 in 'process'
  from src/invidious/yt_backend/extractors.cr:524:17 in 'process'
  from src/invidious/yt_backend/extractors.cr:1035:17 in 'parse_item'
  from src/invidious/yt_backend/extractors.cr:1082:14 in 'extract_items'
  from src/invidious/channels/videos.cr:29:22 in 'get_60_videos:continuation:sort_by'
  from src/invidious/routes/channels.cr:56:36 in 'videos'
  from lib/kemal/src/kemal/route.cr:13:9 in '->'
  from src/invidious/helpers/handlers.cr:31:37 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call_next'
  from lib/kemal/src/kemal/filter_handler.cr:22:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call_next'
  from src/invidious/helpers/handlers.cr:80:12 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call_next'
  from src/ext/kemal_static_file_handler.cr:127:14 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/request_processor.cr:51:11 in 'handle_client'
  from /usr/share/crystal/src/fiber.cr:170:11 in 'run'
  from ???
```
</p>
</details>

Unable to parse item

Invidious encountered an error while trying to parse this item. For more information see below:

Show technical details 
Title: `Missing hash key: "collectionThumbnailViewModel" (KeyError)`
Date: `2026-05-31T17:15:24Z`
Route: `/channel/UCPQ-xJJo568vAwpsuFSNhog`
Version: `2026.02.07-118d635 @ (HEAD detached at v2.20260207.0)`

<details>
<summary>Backtrace</summary>
<p>
   
```
Missing hash key: "collectionThumbnailViewModel" (KeyError)
  from /usr/share/crystal/src/hash.cr:1198:9 in '??'
  from /usr/share/crystal/src/json/any.cr:149:5 in 'process'
  from src/invidious/yt_backend/extractors.cr:524:17 in 'process'
  from src/invidious/yt_backend/extractors.cr:1035:17 in 'parse_item'
  from src/invidious/yt_backend/extractors.cr:1082:14 in 'extract_items'
  from src/invidious/channels/videos.cr:29:22 in 'get_60_videos:continuation:sort_by'
  from src/invidious/routes/channels.cr:56:36 in 'videos'
  from lib/kemal/src/kemal/route.cr:13:9 in '->'
  from src/invidious/helpers/handlers.cr:31:37 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call_next'
  from lib/kemal/src/kemal/filter_handler.cr:22:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call_next'
  from src/invidious/helpers/handlers.cr:80:12 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call_next'
  from src/ext/kemal_static_file_handler.cr:127:14 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/request_processor.cr:51:11 in 'handle_client'
  from /usr/share/crystal/src/fiber.cr:170:11 in 'run'
  from ???
```
</p>
</details>

Unable to parse item

Invidious encountered an error while trying to parse this item. For more information see below:

Show technical details 
Title: `Missing hash key: "collectionThumbnailViewModel" (KeyError)`
Date: `2026-05-31T17:15:24Z`
Route: `/channel/UCPQ-xJJo568vAwpsuFSNhog`
Version: `2026.02.07-118d635 @ (HEAD detached at v2.20260207.0)`

<details>
<summary>Backtrace</summary>
<p>
   
```
Missing hash key: "collectionThumbnailViewModel" (KeyError)
  from /usr/share/crystal/src/hash.cr:1198:9 in '??'
  from /usr/share/crystal/src/json/any.cr:149:5 in 'process'
  from src/invidious/yt_backend/extractors.cr:524:17 in 'process'
  from src/invidious/yt_backend/extractors.cr:1035:17 in 'parse_item'
  from src/invidious/yt_backend/extractors.cr:1082:14 in 'extract_items'
  from src/invidious/channels/videos.cr:29:22 in 'get_60_videos:continuation:sort_by'
  from src/invidious/routes/channels.cr:56:36 in 'videos'
  from lib/kemal/src/kemal/route.cr:13:9 in '->'
  from src/invidious/helpers/handlers.cr:31:37 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call_next'
  from lib/kemal/src/kemal/filter_handler.cr:22:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call_next'
  from src/invidious/helpers/handlers.cr:80:12 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call_next'
  from src/ext/kemal_static_file_handler.cr:127:14 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/handler.cr:30:7 in 'call'
  from /usr/share/crystal/src/http/server/request_processor.cr:51:11 in 'handle_client'
  from /usr/share/crystal/src/fiber.cr:170:11 in 'run'
  from ???
```
</p>
</details>