Jamie Owers

I spent 2 years building systems, and it nearly killed my agency

Everyone said systems were the answer.
So I went all in.

ClickUp setups. Automations. Workflows. SOPs for things I had not even done yet.

It felt productive. It felt like progress.
It was neither.

People who had been in business half the time I had were earning double what I was.
I had the most organised pipeline of anyone I knew.
It was also completely empty.

The systems did not build my business. I just told myself they would, so I did not have to do the uncomfortable stuff. The outreach. The content. Putting myself out there.

Systems matter. But a system with no leads running through it is just a very organised way to earn nothing.

The day I stopped building and started doing, everything changed.

1 month ago | [YT] | 0

Jamie Owers

YouTube isn’t complicated

(Hint: The “rules” might be holding you back.)

You’ve probably heard these before:
▹ You need a 60%+ average view percentage.
▹ You need 15%+ CTR.
▹ You must create content around high-ranking keywords.
▹ You have to make Shorts to break through.

All nonsense.

(Okay, maybe not the first one—there’s no downside to having viewers stick around longer.)

Here’s what actually matters:

1. Develop Great Video Ideas
▹ Build on proven concepts.
▹ Tailor your content to your target audience.
▹ Add your unique spin to make it stand out.

2. Create Enticing Packaging
▹ Titles and thumbnails should work together seamlessly.
▹ Highlight the promise of your video.
▹ Your personal journey adds valuable authenticity.

3. Deliver on the Promise with a Great Video
▹ Start with a strong hook that confirms the video’s topic.
▹ Show viewers why they should keep watching.
▹ Overdeliver on what you promised in the title and thumbnail.

The truth?

Your audience wants what you have to offer.

That’s how you start building a successful YouTube channel.

P.S. What’s one “rule” you’ve broken that actually worked for you?

1 year ago | [YT] | 7

Jamie Owers

Here are 7 tips to help you grow on YouTube:

1. Define your niche
▹ Avoid posting about everything.
▹ Focus on 2-3 topics and stick with them.

2. Give before you ask
▹ Share value without expecting anything in return.
▹ Build goodwill—it will come back to you.

3. Share your story
▹ People connect with stories, not just stats.
▹ Talk openly about your wins, losses, and lessons learned.

4. Create great content
▹ Craft enticing titles and clickable thumbnails.
▹ Prioritize high-quality, valuable content.

5. Be clear and direct
▹ Deliver your message without holding back.
▹ Keep your ideas simple and easy to understand.

6. Make it actionable
▹ Share tips your audience can use immediately.
▹ Practical, step-by-step insights create instant value.

7. Trust the process
▹ Growth takes time, hard work, and patience.
▹ Consistency is your greatest ally.

Growth doesn’t come from wishing—it comes from showing up daily.

P.S. What would you suggest for No. 8?

1 year ago | [YT] | 5

Jamie Owers

Here’s how I’ve generated over 100 million views with Shorts

It’s easier than you think:

Treat Shorts like any other video.

Many creators make the mistake of simply uploading vertical videos, hoping they’ll get picked up by the YouTube Shorts feed.

Most don’t. And when they do, they often peak at a few hundred or thousand views before flatlining.

The truth?

Shorts are still videos.

They can appear on the YouTube homepage, in search results, and in suggested videos – just like long-form content.

That’s why some of my Shorts continue to get views years after being uploaded. Here's how:

1. Create an enticing title
▹ For search, focus on keywords.
▹ For the YouTube homepage and suggested, craft a title that’s as clickable as possible.

2. Optimize your video
▹ Write a thoughtful, keyword-rich description.
▹ Add a related video to keep viewers on your channel.
▹ Double-check your video settings.
▹ Schedule it for a time when your audience is most active.

3. Make a great video
▹ Start with a strong hook to grab attention immediately.
▹ Deliver on your video’s promise – don’t disappoint your viewers.
▹ Use the ending to loop back to the beginning, keeping your audience engaged.

The key?

Treat your Short like a long-form video.

Put in the extra effort to create compelling content, and you’ll see results.

P.S. What’s your most viewed Short?

1 year ago | [YT] | 13

Jamie Owers

Founders often tell me they don’t have time to create content.

But that’s not a good enough excuse.

Your clients are already asking you questions – likely hundreds every week.

Whenever a question requires a detailed answer, record a video instead of just replying in text.

Here’s how simple it is:
▹ Press record and answer the question as if you’re speaking directly to the client who asked it.
▹ Share the video with the client to provide a more personal, helpful response.
▹ Then, upload the video to YouTube.

It doesn’t take much extra time to create a thumbnail and write a description.

And your clients will appreciate the extra effort you put into recording the video.

Will this approach get you millions of views? Probably not.

But it’s a perfect entry point to YouTube if your time is limited.

You’ll still reap the benefits of creating content, building a library of answers that helps both your clients and your visibility over time.

1 year ago | [YT] | 2

Jamie Owers

You don’t need to create new content every time

Here’s how most consulting calls go:

Clients are convinced they need fresh, groundbreaking content daily.

They say things like:

"I don’t know what to record videos about."

But these same people have:
→ Built six-figure & seven-figure businesses.
→ Managed businesses with hundreds of team members
→ Been in the game for decades.

That’s years of valuable experience—packed with:
→ Real stories
→ Real lessons
→ Real solutions

The problem? They feel stuck because they’re always chasing “new.”

Where people go wrong:

They pull out random stories with no connection to their audience’s challenges.

They focus on anecdotes that don’t help solve real problems.

What to do instead:
→ Reflect on past wins and lessons.
→ Identify the stories behind those wins.
→ Revisit and share them with a fresh perspective.

It’s not about reinventing the wheel.

It’s about rediscovering what you’ve already built.

Your best content is likely sitting in your archives, waiting to be reused in a new way.

Stop exhausting yourself chasing “new.”

Start leveraging what already works.

PS: This is super easy on YouTube, you can see all your popular videos. Just re-record it again.

1 year ago | [YT] | 5

Jamie Owers

I failed Youtube for seven straight years with 7 different YouTube channels and it was all because I gave up.

When I went back to YouTube in 2018, I failed again but this time I stuck with with it.

6 months later in January 2019, I was making money on the platform.

YouTube isn't hard, it just takes time.

1 year ago | [YT] | 6

Jamie Owers

Most founders have it backward

Many founders believe that authority on YouTube comes from flooding the platform with videos.

But here’s what years of YouTube experience and analytics show:

Visibility without value creates noise, not authority.

Let’s break down what actually builds authority on YouTube:

1. Strategic Clarity
This is the foundation—and most business owners skip it.

▹ Ask yourself these two critical questions:
▹ What specific problem does my channel solve?
▹ Who exactly needs these solutions?

If your answers aren’t crystal clear, your content will blend into the noise.

A lack of focus dilutes your insights and confuses your audience.

2. Consistency
The counterintuitive truth about YouTube is this:
▹ Irregular quality videos outperform frequent mediocre uploads.
▹ A predictable schedule builds trust more effectively than constant, unplanned visibility.
▹ Content systems beat random uploads.

YouTube rewards creators who consistently deliver value over those who churn out videos without purpose.

3. Differentiation
This is where most YouTube channels fall apart. Why?
▹ Everyone copies trending topics and formats.
▹ Generic content floods the platform.
▹ Personal experiences and unique insights go unshared.

What makes content resonate with your audience is:
▹ Your unique perspective and expertise.
▹ Real stories from your journey.
▹ Proven frameworks and insights you’ve developed.

Your audience doesn’t need more videos—they need better videos.

Your Path to YouTube Authority:
▹ Define Your Core Message
▹ What sets your channel apart from others in your niche?
▹ Build a Sustainable System
▹ Create a content plan you can stick to without burning out.
▹ Share Insights Only You Can Offer

Focus on your experiences, lessons, and solutions your audience can’t find elsewhere.

True authority on YouTube isn’t built by uploading constantly. It’s built through clarity, consistency, and authentic expertise.

Focus on creating content that solves real problems, connects with your audience, and showcases your unique voice. That’s how you’ll stand out—and grow.

1 year ago | [YT] | 2

Jamie Owers

What’s the f*cking point?

When you post content, it’s essential to have a clear purpose behind it.

Ask yourself:

▹ What message am I trying to communicate?
▹ What action do I want my audience to take?
▹ Why does this content matter?

I learned this the hard way after posting hundreds of videos without a clear strategy:

Viewers don’t care about you.

(At least, not at first.)

Viewers click on your video for one reason: What’s in it for them?
▹ How can you help them achieve their goals?
▹ How can you solve their problems?
▹ How can you answer their questions?

They’re not clicking to watch a casual gaming Let’s Play where you talk about your day at school. (A lesson for my younger self).

To create content that works, focus on these three principles:
▹ Understand your audience: Know who they are, what they need, and what challenges they face.
▹ Define your purpose: Why are you making this video, and how does it provide value to your audience?
▹ Make it engaging: Present your message in a way that’s clear, easy to follow, and—even better—entertaining.

When you create with your audience in mind, your content will connect with them—and your channel will grow.

1 year ago | [YT] | 2

Jamie Owers

5 YouTube myths holding back your growth

You've heard them all, but these myths might be sabotaging your success.

Let’s debunk them:

1. "You need high-end editing to succeed."

The Truth: Editing matters, but it’s not the game-changer.
→ Focus on an editing style that enhances your content without draining time or budget.

2. "Keywords get you on the YouTube homepage."

The Truth: The homepage algorithm doesn’t care about keywords.
→ Prioritize compelling ideas, eye-catching thumbnails, and clickable titles instead.

3. "Videos must be 10+ minutes to build trust."

The Truth: Quality trumps quantity every time.
→ Share your message clearly and concisely—then stop.

4. "You need a massive following to succeed."

The Truth: A small, engaged audience beats a huge but inactive one.
→ Build meaningful connections with your viewers, not just vanity metrics.

5. "The YouTube Partner Program is the ultimate way to make money."

The Truth: Ad revenue is nice, but it shouldn’t be your only income stream.
→ Diversify your revenue by exploring sponsorships, courses, or selling your own products.

There are countless ways to grow on YouTube. When someone makes a bold claim about "the right way," don’t just take their word for it—test it yourself.

You might discover they’re wrong and find an edge others are missing.

1 year ago | [YT] | 3