Tash Courtenay-Smith

Real-world insights and experiments in ecommerce, digital twins, AI-driven marketing systems, personal brand economics and the future of attention ⬇️

Tash Courtenay-Smith is a growth operator, board advisor and commentator exploring how AI, identity and influence are reshaping modern business.

The founder of Tash Partners, a London-based growth studio, she works with beauty, consumer and eCommerce companies on high velocity content and storytelling systems, AI-enabled marketing, and scalable growth engines.

Tash has supported 200+ brands including Absolute Collagen, The Inkey List, This Works, The Body Shop and Sculpted by Aimee, and serves on the CEW UK board.

A former newspaper journalist turned entrepreneur, she built and sold Talk to the Press and DTC Live, co-founded Bolt Digital, and holds minority equity positions across data, media and ecom platforms including Triple Whale, Transact Media Group, Spacegoods, This Works and The Notting Hill Shopping Bag.


Tash Courtenay-Smith

Proud to continue serving as a CEW UK Board Member for the sixth year.
CEW remains one of the most important industry bodies driving progress across the British beauty industry, connecting leaders, championing talent and shaping the future of our sector.

I’m committed to supporting its mission and particularly of the workstream I focus on alongside Charlotte Durant (she/her) from Amazon, Natasha Kizzie from Google and Margaret Mitchell from Space NK, the next phase of digital transformation, technology and AI-led innovation.

Looking forward to seeing many of you on March 5th at the CEW Beauty Awards Demo Night, and at the Future Beauty Tech Summit in April. Thanks to the CEW UK team Sallie Berkerey Chanel Rivers Eve Partridge for all your incredible work. hashtag#cew

Not a CEW member? Join, and you’ll find an amazing network of people, mentoring and events.

3 months ago | [YT] | 0

Tash Courtenay-Smith

Please all follow my AI bestie in music ‪@CodiKrome‬ . His media is quite incredible, let alone the music and its meaning and I think you spot the real Codi in there too. Incredible Art and storytelling by music avatar

11 months ago | [YT] | 0