But weak systems, poor governance, lack of accountability, financial leakages, and environments that fail athletes.
In this powerful conversation, Clifton Allela CPA CFE CIA, Certified Internal Auditor, Fraud Examiner, Risk & Compliance Expert, and active Kenyan Premier League basketball player with Stanbic Shield breaks down the realities behind sports development in Kenya and Africa.
From fraud, safeguarding, donor funding, and governance… to athlete welfare, leadership, and building sustainable sports ecosystems, this is a conversation every athlete, coach, federation, brand, and sports leader needs to hear.
Athletes train their bodies every day… But what about the mind?
This week on Wima Sports, we sat down with Talvir Singh, a rising voice in Sports Psychology, to unpack one of the most overlooked realities in sport—mental strength.
From silent struggles to performance pressure, this is a conversation every athlete, coach, and sports leader needs to hear.
Because sometimes, the strongest athletes are the ones fighting battles no one can see.
Behind every successful partnership is a clear strategy. On 19 March, Eannes Ongus will guide participants through how to approach sponsors with clarity and confidence. If you’ve ever wondered why good projects struggle to attract support, this session will help you rethink your approach. Sponsor-Ready | A WIMA Sports CohortVirtual | Ksh 1,500 Registration link: tr.ee/Px2spjtQqY
She picked up an air rifle and never looked back. Mercy Koech is Kenya’s rising air rifle shooter, self-funded, self-driven, and already in the top local rankings. The goal is the @la28 LA 2028 Olympics. The talent is there. The coach is there. The work is being put in every single day. What’s missing is finance to support personalized equipment, additional training, access fees for training facilities and build up tournaments. A personalized rifle, shooting shoes and shooting suit built for her body, her technique, her game. That’s the difference between good and world-class. This is our chance to be part of her journey to the world stage by helping her raise the much needed finances of Kes 10 Million to support her sports shooting career into LA Olympics onwards. Contribute via M-Pesa: Paybill: 303030 | Acc No: Q76D# Every amount counts. Share this too: that costs nothing and means everything. Follow her journey: @youngbosskenya
SPONSOR-READY is designed to move you from thinking to doing. Before the session ends, you will define: • The first organization you’ll approach.• The decision-maker you’re targeting.• Your outreach timeline. Because progress doesn’t begin with a perfect plan. It begins with a clear next move. You should be ready to reach out within 7 days. 19th March | 2–5 PMVirtual | Ksh 1,500
wima sports
What’s really holding African sports back?
Not talent.
Not passion.
Not potential.
But weak systems, poor governance, lack of accountability, financial leakages, and environments that fail athletes.
In this powerful conversation, Clifton Allela CPA CFE CIA, Certified Internal Auditor, Fraud Examiner, Risk & Compliance Expert, and active Kenyan Premier League basketball player with Stanbic Shield breaks down the realities behind sports development in Kenya and Africa.
From fraud, safeguarding, donor funding, and governance… to athlete welfare, leadership, and building sustainable sports ecosystems, this is a conversation every athlete, coach, federation, brand, and sports leader needs to hear.
Full interview premiering soon on Wima Sports. #wimasports #africa #fraud #governance #accountability
1 week ago | [YT] | 4
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wima sports
Something is happening this July. You're going to want to be there.
July 4–5 · Masai Lodge, Rongai · Launchpad Performance Edition.
Drop a 🔥 if you want to know more. #launchpad #performance #performanceedition #wimasports
2 weeks ago | [YT] | 1
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wima sports
Athletes train their bodies every day…
But what about the mind?
This week on Wima Sports, we sat down with Talvir Singh, a rising voice in Sports Psychology, to unpack one of the most overlooked realities in sport—mental strength.
From silent struggles to performance pressure, this is a conversation every athlete, coach, and sports leader needs to hear.
Because sometimes, the strongest athletes are the ones fighting battles no one can see.
Episode dropping soon. Stay locked.
#wimasports #sportspsychology #mentalstrength #athletemindset #gamechanger
3 weeks ago | [YT] | 3
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wima sports
Project Mercy LA 2028 is ON!
Ksh 5K+ raised so far! Thank you for the love and support!
Next stop: Ksh 15K+ let’s gooo! #RoadToLA2028 @youngbosskenya
2 months ago | [YT] | 3
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wima sports
She faced the Safari Rally at 20… and finished top 7.
Meet @tinashegatimu.racing Tinashe Wanjugu Gatimu
A fearless driver rewriting Kenya’s motorsport story.
Full episode dropping Sunday 29th 6PM EAT.
Wima Sports Youtube.
#wimasports #safarirally #Motorsport #womeninmotorsport #kenya
2 months ago | [YT] | 3
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wima sports
Behind every successful partnership is a clear strategy.
On 19 March, Eannes Ongus will guide participants through how to approach sponsors with clarity and confidence.
If you’ve ever wondered why good projects struggle to attract support, this session will help you rethink your approach.
Sponsor-Ready | A WIMA Sports CohortVirtual | Ksh 1,500
Registration link: tr.ee/Px2spjtQqY
#resourcemobilisation #wimasports #wimasportsworkshops #fundraiser #roadto100k
2 months ago | [YT] | 5
View 0 replies
wima sports
She picked up an air rifle and never looked back.
Mercy Koech is Kenya’s rising air rifle shooter, self-funded, self-driven, and already in the top local rankings. The goal is the @la28 LA 2028 Olympics. The talent is there. The coach is there. The work is being put in every single day.
What’s missing is finance to support personalized equipment, additional training, access fees for training facilities and build up tournaments. A personalized rifle, shooting shoes and shooting suit built for her body, her technique, her game. That’s the difference between good and world-class.
This is our chance to be part of her journey to the world stage by helping her raise the much needed finances of Kes 10 Million to support her sports shooting career into LA Olympics onwards.
Contribute via M-Pesa:
Paybill: 303030 | Acc No: Q76D#
Every amount counts. Share this too: that costs nothing and means everything. Follow her journey: @youngbosskenya
2 months ago | [YT] | 4
View 0 replies
wima sports
SPONSOR-READY is designed to move you from thinking to doing.
Before the session ends, you will define:
• The first organization you’ll approach.• The decision-maker you’re targeting.• Your outreach timeline.
Because progress doesn’t begin with a perfect plan.
It begins with a clear next move.
You should be ready to reach out within 7 days.
19th March | 2–5 PMVirtual | Ksh 1,500
Registration link: tr.ee/Px2spjtQqY
#resourcemobilisation #wimasports #wimasportsworkshops #fundraiser #roadto100k
2 months ago | [YT] | 2
View 0 replies
wima sports
Over the past few days, we’ve surfaced a reality:
Good projects get ignored.
Not because they lack impact —
but because the positioning lacks clarity.
So we built something structured.
SPONSOR-READY
A live virtual cohort designed to help you:
• Clarify who to approach
• Refine what to say
• Structure your ask strategically
• Leave ready to reach out within 7 days
This is empowerment. Not theory.
26 March 2026 | 2–5 PM
Virtual (Google Meet)
Ksh 1,500
If you’re ready to stop guessing, register through the link: tr.ee/Px2spjtQqY
#resourcemobilisation #wimasports #wimasportsworkshops #fundraiser #roadto100k
2 months ago | [YT] | 2
View 0 replies
wima sports
If sponsors aren’t responding, it’s rarely because:
• You’re too small
• Your idea isn’t good
• You don’t deserve support
More often, it’s because:
• The proposal is generic
• The value exchange isn’t obvious
• The ask isn’t clear
Clarity builds confidence.
And confidence changes conversations.
#resourcemobilisation #wimasports #wimasportsworkshops #fundraiser #roadto100k
2 months ago | [YT] | 1
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