Learn how to show up confidently on camera and turn video into real business results.
I’m Rollis Fontenot III — video producer, recruiter, and founder of Refract Films. I help professionals and businesses use video to communicate clearly, show up confidently, and turn content into real opportunities and measurable results.
On this channel, you’ll learn how to:
* Look natural and confident on camera (even if you’re just getting started)
* Create high-quality video without overcomplicating your setup
* Use video to grow your business, personal brand, or audience
* Turn content into leads, conversations, and real results
Whether you’re creating for YouTube, LinkedIn, or your business — this channel is designed to help you make video work.
Subscribe for practical strategies, real-world examples, and behind-the-scenes insights from actual client work.
Rollis On Video
What should I be posting more content about?
2 months ago | [YT] | 10
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Rollis On Video
300,000 subscribers on @rollisonvideo.
First, a huge thank you to every single one of you who has subscribed, watched, commented, and shared the videos. I truly appreciate the support. This channel has grown because of you.
About 8 months ago I was celebrating 100K, so reaching 300K already was definitely unexpected — but very appreciated.
In just the past month:
• 45,000 new subscribers
• Averaging 1,000+ new subscribers per day
• Over 2.5M views
What has surprised me the most is how global the audience has become.
I still haven’t completely cracked the code on long-form YouTube, but I’m getting better each month. Most of this growth has come from short-form content so far.
One thing I want to focus on moving forward is building a stronger U.S. audience, but I’m also leaning into where the content is already resonating.
Right now one country is by far the most engaged with the channel.
Care to guess which one?
Again, thank you for being part of this journey.
More experiments and content coming soon.
— Rollis
2 months ago | [YT] | 27
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Rollis On Video
🔥 From 0 to 100,000+ YouTube Subscribers in under 22 months - Part 2
📌 5. Keep your channel quiet at first
I know it sounds wild — but don’t tell friends or family right away.
Why?
They’ll watch out of support (which is nice)… but they’ll totally wreck your algorithm.
They’re not your target.
Talk to people who:
✔️ Already follow your content
✔️ Are in your ideal audience
✔️ Are growing creators you can learn from
⸻
📌 6. Stay consistent — even when nobody’s watching
MrBeast said, “Make 100 videos before trying to grow.”
And guess what?
I saw my biggest growth between video 85 and 100.
⸻
💡 Bottom line:
Keep posting.
Keep experimenting.
Let your audience train you — and evolve as you go.
⸻
🚀 If you want to see what I’m building:
📺 youtube.com/@rollisfontenot3
Let’s grow together.
#YouTubeGrowth #100KSubscribers #VideoMarketing #ContentStrategy #LinkedInCreators #RecruitmentMarketing #RollisFontenot #SocialGrowth #CreatorJourney
11 months ago (edited) | [YT] | 8
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Rollis On Video
🔥 From 0 to 100,000+ YouTube Subscribers in under 22 months
Here’s what I learned — so you can avoid the potholes and find the shortcuts 👇🏽
I just hit a big milestone on my YouTube channel.
Year 1? I barely cracked 100 subscribers.
Now? I’m growing by 7,000–10,000+ subscribers a month.
Here’s what helped me get there:
⸻
📌 1. Pick your path early: Organic or Paid
I started organically… it was slow.
When I finally added ads, I started scaling fast.
👉🏽 (And yes — LinkedIn lets you do this too. Boost your posts!)
⸻
📌 2. Batch your content or burn out
I don’t shoot weekly. I film in bulk, then clip it up.
One session = 5 to 10 pieces of content if you plan it right.
That’s how I averaged 1.2 videos/week without weekly stress.
⸻
📌 3. Follow your feedback loop
If it gets likes, comments, shares — double down.
Learned this from @ShaneeMoret (thank you 🙌🏽).
Here’s what hits with my audience:
• Skits (especially recruitment-themed)
• Content creation tips
• Budget-friendly video hacks
🎯 Bonus:
My interviews do okay on YouTube, but they perform way better on LinkedIn.
So I’m spinning them off into their own channel.
Know your platform, know your audience.
⸻
📌 4. Paid gives you fast data
Organic can take weeks or months to validate a video.
Ads? You’ll know in 2 days if it’s 🔥 or 💤
(And I’m impatient — I want to improve fast.)
⸻
🚀 If you want to see what I’m building:
📺 youtube.com/@rollisfontenot3
Let’s grow together.
Part 2 is next...
#YouTubeGrowth #100KSubscribers #VideoMarketing #ContentStrategy #LinkedInCreators #RecruitmentMarketing #RollisFontenot #SocialGrowth #CreatorJourney
11 months ago (edited) | [YT] | 7
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Rollis On Video
Wow, we just hit 1 million views at 32k subscribers, thanks to all of you for supporting our channel!
1 year ago | [YT] | 4
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Rollis On Video
Visited and filmed with Glen and Marina@ENNCLOUDTechnologies. Filmed at our local Klein Fire Department! Ja’milla and the team there are fantastic!
1 year ago | [YT] | 7
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