SaRa Lifestyle Ltd, one of the most popular fashion brands in Bangladesh. SaRa Lifestyle Ltd. was founded on May 2018 and operates through outlets and e-commerce. This company is a subsidiary of the Snowtex Group, which is the largest apparel export-oriented readymade garments industry in Bangladesh. The main objective of this brand is to create a positive image in fashion which will open a new door for the fashion industry in Bangladesh.

‘DHEU’ is a new western fashion sub-brand of SaRa Lifestyle Ltd. On January 22, 2023, DHEU commenced its journey by organizing a grand fashion show at the Radisson Blu. Saraf Saiyara, the Owner and Founder of DHEU, along with our diverse team conducted a thorough analysis of the fashion landscape in Bangladesh.

SaRa Lifestyle aims to deliver quality garments at affordable prices to our customers. And the main objective of DHEU, ensuring everyone can afford stylish Western-inspired garments.