Coaching for Small Nonprofits Who Are Done Playing Small with Fundraising
This channel is for nonprofit leaders who are tired of guessing and ready to build predictable funding. If fundraising feels harder than it should, you’re in the right place. I’ve spent over 30 years in fundraising, helped raise millions, and worked with more than 100 small nonprofits. This channel exists to help you stop guessing and start leading with a real fundraising system.
On this channel, you’ll learn how to:
✔️Build predictable funding without overwhelm or guesswork
✔️Design fundraising campaigns that actually convert
✔️Strengthen donor relationships and increase gift size
✔️Use digital tools and systems that save time and effort
✔️Lead fundraising with clarity, confidence, and control
🌿 Ready to Go Further?
If you want hands-on support and a proven 90-day fundraising system, you can learn more here:
www.causespecialists.ca/nonprofit-coaching
Joanne Toller, CFRE (Ret.) 🌿
Joanne Toller - Fundraising Coach
By the time your capital campaign goes public, the hard work should already be done.
The quiet phase is where you secure your lead donors, test your case, and build the momentum that makes the public launch look effortless.
Most nonprofits skip this. That's why most capital campaigns stall.
Full breakdown on YouTube 👇
#capitalcampaign #nonprofitfundraising #fundraisingtips #TheCauseSpecialists #smallnonprofit
4 weeks ago | [YT] | 1
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Joanne Toller - Fundraising Coach
Drop your answer in the comments. No wrong answers here... this is the real stuff nobody talks about.
I'll go first: for me it was the fear that a "no" meant they didn't like me. (Spoiler: it doesn't. It means the timing was wrong, the relationship wasn't deep enough, or the ask wasn't right. Never personal.)
What's yours? 👇
1 month ago | [YT] | 1
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Joanne Toller - Fundraising Coach
Real talk: when did you last call a donor with no ask attached?
Not a renewal call. Not a campaign follow-up. Just a genuine "hey, I wanted to say thank you and let you know what's happening."
If you can't remember... that's your homework this week.
Tell me how it goes. 👇
1 month ago | [YT] | 1
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Joanne Toller - Fundraising Coach
Quick poll for you: What's the hardest part of fundraising for your nonprofit right now?Drop your answer below too... I read every comment. 👇
1 month ago | [YT] | 1
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Joanne Toller - Fundraising Coach
Our newest student/friend, @FindingInspirationInc , reminds us how real seasonal mood shifts can be.
Especially in Northern States and Canada, this time of year can take a toll. When mood changes start affecting daily life, they deserve care, not judgment. Naming what’s happening helps people understand they’re responding to real changes, not personal failure.
Their short video explains SAD, why it happens, and when support can help.
P.S. Give them a Subscribe💚
2 months ago | [YT] | 2
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Joanne Toller - Fundraising Coach
🚨 Nonprofit friends, heads-up about GoFundMe.
Last week, GoFundMe quietly created 1.4 million pages for U.S. charities — without consent. These pages can collect donations, but many nonprofits don’t even know they exist, and the info on them may be outdated or incorrect.
Here’s what you can do right now:
✅ Go to GoFundMe and search your organization’s name or EIN.
✅ If you find a page, claim it.
✅ Check the payout settings and update your mission, logo, and links.
✅ If you don’t want to use it, turn off the public view and submit a removal request.
✅ Let your donors know where the real donation link is.
This isn’t about resisting technology; it’s about protecting donor trust and making sure funds actually reach your mission.
7 months ago | [YT] | 6
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Joanne Toller - Fundraising Coach
Donors don’t stop giving because they can’t. They stop giving because they don’t feel connected.
👉 13% never got thanked.
👉 9% don’t even remember giving.
👉 36% felt another nonprofit needed their support more.
The good news? Every one of these reasons is preventable. A simple thank-you, a clear update, and consistent communication can turn one-time donors into lifelong supporters.
Fundraising isn’t just about asking. It’s about keeping the door open so they want to walk back through it again.
8 months ago | [YT] | 7
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Joanne Toller - Fundraising Coach
You're Not ‘Bad at Fundraising.’ You're Just Missing a System.
If you keep putting off fundraising until you have more time, you’ll always feel behind.
Here’s a better way...
Spend 12 minutes a day on:
• Mondays – Stewarding past donors
• Tuesdays – Researching new funders
• Wednesdays – Cultivating warm leads
• Thursdays – Making the ask
• Fridays – Reporting back
Yes, that’s one hour a week. Yes, it works.
But here’s the truth: Fundraising habits are the easy part.
What most founders need is a strategy that builds momentum.
That’s what I teach inside my coaching www.causespecialists.ca/nonprofit-coaching
8 months ago | [YT] | 6
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Joanne Toller - Fundraising Coach
Help me decide! Which thumbnail style should we use for next week’s video?
Option 1: Our classic style you know and love
Option 2: Our fresh new look we’ve been testing
Vote below ⬇ Which one catches YOUR eye?
9 months ago | [YT] | 2
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Joanne Toller - Fundraising Coach
🚀 Imagine this… 20 supporters each ask 25 friends for $100. Boom—$50,000 raised. Even if just 10 supporters each asked 10 people for $100, that’s still $10,000!
It’s simpler than you think, and in my latest video I show you exactly how to make it happen for your nonprofit. Watch now and start picturing your next big win! 🎯
9 months ago | [YT] | 1
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