Strategy You Can Hold: Kickass Branded Merch
If you’re doing all the “right” things and still not seeing real connections -- or sales, you’re not alone. I help you choose, create, and produce the right product for your brand message. From single items to thousands, corporate gifts for giveaways, events, onboarding, and even retail—end-to-end, so you’re not chasing quotes or juggling vendors.
I’m Barbara Hobart. For 30 years I’ve helped agencies, in-house teams, and businesses—from growing brands to household names, including Netflix and Coca-Cola—create products people actually want, use, and keep.
I help you choose kickass merch—and I get it made. From idea to delivery, I handle sourcing, mockups, production, kitting, and shipping.
You’ll learn how to:
• Build brand & customer loyalty
• Turn a marketing expense into profit
• Stop wasting money on merch that doesn’t work
FREE guide: barbarahobart.kit.com/3f
Barbara Hobart | The Merch Strategist
What is the weirdest thing in your junk drawer right now?
Vote and then see if one of them appears in this video: https://youtu.be/IY0mFmJ51FY
1 month ago | [YT] | 1
View 0 replies
Barbara Hobart | The Merch Strategist
Most brands treat merch as a one-off expense. We treat it as a recurring profit center. 💰
In today's video, I broke down how to launch a corporate gift store with zero build and no inventory... 100% Done For You. But I want to know—what’s the biggest hurdle actually holding you back from launching your own brand’s store right now?
Drop a comment if it’s something else! And if you haven’t seen it yet, check out this video breakdown here: https://youtu.be/khhqhxoWETE
3 months ago | [YT] | 1
View 0 replies
Barbara Hobart | The Merch Strategist
Connection beyond the inbox is the key. 🔑 In a world of digital noise, a physical touchpoint is the most powerful tool you have. Whether it's a snack mix or a high-end gift, it has to mean something.
💡 Need help finding your 'meaning'? Let's chat: barbarahobart.com/contact
3 months ago | [YT] | 0
View 0 replies
Barbara Hobart | The Merch Strategist
Which stage of the client journey is your current merch targeting?
Most businesses ignore the Onboarding and Renewal stages—don't be most businesses. Grab the full '3-Step Plan' to drive revenue at every stage here: barbarahobart.kit.com/3f
3 months ago | [YT] | 0
View 0 replies
Barbara Hobart | The Merch Strategist
What's your biggest challenge with client gifting right now?
Whatever your challenge, I've got a framework to help. Visit barbarahobart.com for custom strategies that turn 'swag' into sales and connection into clients.
3 months ago | [YT] | 1
View 0 replies
Barbara Hobart | The Merch Strategist
Imagine if all your income came from a single client’s referrals...
On the left: generic products most people buy. On the right: The 'ROI' strategy you can create. Which one represents your brand?
Stop buying 'swag' and start building a strategy.
Watch this video: Winning Strategy Behind Profitable Promotional Gifts: https://youtu.be/aXc2tUjTV00 and then tell me: what is the best gift you've received and why?
3 months ago | [YT] | 1
View 1 reply
Barbara Hobart | The Merch Strategist
Are you currently ordering promo merch that ends up in a junk drawer -- or products your clients will actually keep? 🚮
Most 'giveaways' are just a waste of budget. If you're ready to stop the throwaway cycle and start building intentional brand assets, grab my 3F Guide for free. It’s the same strategy I use to help brands turn merch into revenue.
Link in the first comment! 👇
3 months ago | [YT] | 1
View 1 reply