The Science of Scaling
The messy, honest reality of scaling a business -- and mastering the modern sales game.
Mark Roberge (HubSpot's first CRO, Harvard lecturer) & our rotating hosts chat with tech's top sales leaders to figure out what actually works. We break down frameworks and show you how to scale without the fluff.
No suits. No ties.
The Science of Scaling
Here's a behind-the-scenes look at our newest series, The Sales Audit 🎥
I sat down with Alex Sambvani, founder of Slang AI, a voice AI startup that helps restaurant operators handle reservations and calls. They've raised $68M to date and they're moving upmarket to the enterprise.
But Alex needs help scaling his GTM strategy.
I show him how to run new product experiments without blowing up the core business, and how to manage his brand-new VP of Revenue without micromanaging her.
See how a fast-scaling startup builds its next stage of growth. Check out the new series here: https://www.youtube.com/watch?v=KEytU...
-Mark Roberge
2 days ago | [YT] | 44
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The Science of Scaling
According to NYU Professor and human-computer interaction researcher Vedant Das Swain, current studies are showing people that have higher critical thinking skills tend to rely on AI a lot less. Whereas those that tend to overuse AI often show lower critical thinking ability.
AI is a powerful productivity tool. The key is using it without losing the skills that make you a good salesperson in the first place.
If you want to learn more about how AI is affecting sales, check out this week's episode of Sales Support: https://www.youtube.com/watch?v=Iwaem...
1 week ago | [YT] | 11
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The Science of Scaling
Does being optimistic actually help you sell more or is it better to take a more grounded approach? Let us know what you think in the comments 👇
And after you do, see what Neuroscientist Tali Sharot has to say about optimism in sales: https://www.youtube.com/watch?v=xyHro...
2 weeks ago | [YT] | 19
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The Science of Scaling
What if you could change someone's mind in just 10 minutes?
In 2016 canvassers proved it was possible to change deeply held beliefs in minutes. Persuasion is everything in sales, and If the canvassers were able to do it in minutes, why can't we do the same? That is what I hope to answer.
I talked to the Godfather of Persuasion, traveled to Pennsylvania to visit two Neuroscientists, and yes, even had my brain scanned, all in the pursuit of discovering how persuasion actually works.
I hope you enjoy the first episode of The Science Behind: https://www.youtube.com/watch?v=AnTd-...
-Sofia
3 weeks ago | [YT] | 31
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The Science of Scaling
How long does pre-call research take you right now?
Let us know your answer, then go watch the latest episode of The Sales Lab to see how to get it down to 15 minutes with AI: https://www.youtube.com/watch?v=T5mbs...
1 month ago | [YT] | 5
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The Science of Scaling
That's me with Ali Akhtar, the CEO and co-founder of Letter AI, who quit his job the day ChatGPT came out. I spent 24hrs inside Letter AI's Chicago office with the Sales Team closing six-figure deals almost daily.
Letter AI is one of the most interesting startups I've come across. They're in the middle of one of the hardest transitions a startup can make, handing off founder-led sales to a brand new team.
And I wanted to find out exactly how they can close so many six-figure deals with such a new team.
Go check out the video: https://www.youtube.com/watch?v=gfC6S...
-Payton
1 month ago (edited) | [YT] | 51
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The Science of Scaling
When do you walk away from a deal?
Harvard negotiation professor ‪@ProfLeslieJohn‬ has a clear answer, and a rule she never breaks.
Watch the full episode of Sales Support: https://www.youtube.com/watch?v=Lbpbo...
1 month ago | [YT] | 33
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The Science of Scaling
How can I come across as less salesy? Harvard Business School Professor Leslie John has a surprising answer.
Get the full breakdown in the latest episode of Sales Support: https://www.youtube.com/watch?v=edLRU...
1 month ago | [YT] | 24
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The Science of Scaling
Some reps think they’ve already closed the deal once they reach the demo phase. But that couldn’t be further from the truth.
The reality is, your discovery call makes or breaks the deal.
Addison breaks down the exact 10-step framework she used over the past 3 years as a Mid-Market AE, to close complex mid-market deals.
See the full framework on the new episode of The Sales Lab: https://www.youtube.com/watch?v=Iaia3...
1 month ago | [YT] | 33
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The Science of Scaling
The answer is not so simple.
Professor and Decision Making Expert Cheryl Straus Einhorn explains why it's more important to understand what your gut feeling means and how it relates to your past experiences.
Get the full answer and more on the new episode of Sales Support: https://www.youtube.com/watch?v=7XNes...
2 months ago | [YT] | 33
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