I am Jose Luiz Morales, a top-producing California Realtor, real estate investor, and CEO of The Morales Group at eXp Realty of California (CA DRE #01891119). With over 500 homes sold and $300+ million in real estate transactions, I use this platform to teach real estate investing, home buying and selling tips, and business growth strategies. Whether you're a first-time homebuyer, aspiring investor, or entrepreneur looking to scale, this channel is packed with educational content to help you win in the real estate market. Subscribe to learn real estate tips, property investing advice, lead generation tactics, and behind-the-scenes insights from a full-time agent with a $10M portfolio and a passion for mentorship.
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Jose Luiz Morales
Most people buying a mobile home in California think getting approved by the lender is the finish line. It is not. There is a second approval that most buyers never see coming, and it can shut the whole deal down even after your lender already said yes. I brought back Michael Yates to break down everything you actually need to know before you start shopping for a manufactured home on lease land, including the one rule from 1976 that still kills loans today. Watch this before you fall in love with a unit.
1 day ago | [YT] | 0
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Jose Luiz Morales
When you are negotiating on a home, are you asking for a lower price because it actually pencils out better for you financially, or just because it feels like the smarter move? If you have never run the side by side numbers on a price reduction versus a rate buydown, this one is worth watching before your next offer:
https://youtu.be/wRyySinusko
4 days ago | [YT] | 1
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Jose Luiz Morales
Most agents think their prospecting problem is discipline. It's not. You've been trained by your own business to react to everything the second it happens, and it's costing you more than you realize. I broke down the exact system I'd run if I were active in real estate right now, time blocking, outsourced callers, probate, cash offer funnels, and why your in-house ISA is probably killing your margin. Watch this one before you make another hiring decision.
1 week ago | [YT] | 0
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Jose Luiz Morales
Real question for California investors: if you found out your single family lot could legally support 4 units right now using SB 9, would you have the patience to sit through a 16 month permitting process knowing a free lot worth $400K is waiting on the other side? We got into the real numbers and the full process in this week's episode if you want to see how it actually works.
https://youtu.be/pkHrgGYSrJA
3 weeks ago | [YT] | 1
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Jose Luiz Morales
A builder I know just completed an SB 9 lot split in Downey that cost $50,000 to execute and created a back lot worth $300K to $400K. Very few California investors are doing this right now, and after watching this you will understand exactly why that is and whether your property qualifies. We break down the full process step by step, the real numbers, and what the city will not tell you unless you ask the right way.
4 weeks ago | [YT] | 1
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Jose Luiz Morales
If you are building a real estate team right now, what was your very first hire and looking back would you make that same move again? Watch how Cyrus answered that question, his answer is probably not what you expect:
https://youtu.be/H-OHW7OmH2s
1 month ago | [YT] | 0
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Jose Luiz Morales
We’re in a time where attention drives opportunity.
In real estate, you can be one of the best agents in your city…but if you’re not top of mind, you’ll get beat by the one who is.
The advantage today is media.
You can serve future clients before they ever meet you.
Share your knowledge, your process, and how you guide people.
That builds familiarity.
That builds trust.
That builds business.
If you have value to offer, show up. Build it.
1 month ago | [YT] | 1
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Jose Luiz Morales
Cyrus Moseni was told his $10M first-year goal was unrealistic two weeks into getting his license. He put his iced tea down, told the guy he'd be at a different brokerage within 90 days, and went on to close $30M that year and build to $200M+ with under 40 agents. In this episode he breaks down the exact structure he used, the real splits math, how he hires VAs, and what he would do differently if he started today. If you are thinking about building a team and you want actual numbers from someone who has done it, this one is for you.
1 month ago | [YT] | 0
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Jose Luiz Morales
Real question for anyone who has looked into subject to deals: what is the one thing that made you hesitate or walk away from doing one, was it the due on sale clause, trusting the other party, not knowing how to structure it, or something else entirely? Drop it in the comments because we actually cover all of that in this episode and I want to know if we hit your specific concern.
https://youtu.be/5Tawu0x_FlE
1 month ago | [YT] | 0
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Jose Luiz Morales
Most investors hear "subject to" and either think it sounds too good to be true or walk away confused after watching a 60 second short that barely scratches the surface. I sat down with Marcus from Surf 1st Realty and we went through the whole thing, what it actually is, how it protects both the buyer and the seller, how deals can close in as few as 10 days with no bank involved, and what you need to have in place so nothing goes sideways. If you have been running numbers on rentals and walking away because nothing cash flows right now, this one is worth your time.
1 month ago | [YT] | 0
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