Grippi Media

🚨 New video alert: Thinking of starting a podcast? You might want to watch this first...it just might save you time (and a lot of headaches)

https://youtu.be/OPngteE_YzQ?si=2YRgf...

7 months ago | [YT] | 1

Grippi Media

🚨 All new Brand Study - out today! In this one, I analyze Tylenol's response to the autism controversy and contrast it with its response to the 1982 cyanide crisis.

I worked my butt off creating one - I hope you enjoy it!

8 months ago | [YT] | 0

Grippi Media

🚨 New Video:

In a world full of noise, decreasing reach, and aggressive growth hacks, earning trust is the only sustainable way to create real buyer demand.

So, how do you actually earn trust?

In this video, I break it down into a simple framework I'm calling "The 5 R’s.”

1 year ago | [YT] | 0

Grippi Media

⏱️ New Marketing Minute: Retail Media Networks 101 - What Marketers Should Know

Watch it here 👇
youtube.com/shorts/akXfCeIwYp...

1 year ago | [YT] | 1

Grippi Media

According to Forrester, up to 90% of B2B buyers now turn to AI-powered search engines like Perplexity and ChatGPT to research solutions, compare options, and make purchasing decisions.

Brands that optimize their content for AI-driven search are gaining a competitive edge, making AI search optimization one of the top b2b marketing priorities in 2025.

In issue 32 of The Grip, we explore how ChatGPT Search, in particular, is trailblazing the path for a new B2B buyer’s journey and how marketers can take advantage of it.

Other stories from this issue include:
👉 Thomson Reuters Wins First Major AI Copyright Case in the US
👉 Map Shows Where Americans Report Worst Mental Health
👉 "Check Before You Inject": Novo Nordisk Bites Back at hims & hers Super Bowl Ad
👉 BBC Study Reveals AI Chatbots Fail News Accuracy Test
👉 UnitedHealth Group Hired a Defamation Law Firm to Go After Social Media Posts Criticizing the Company

🔗: www.grippimedia.com/post/how-ai-search-changes-the…

1 year ago | [YT] | 1

Grippi Media

Chasing short-term gain often leads to long-term pain.

A 2024 report from Interbrand found that the world’s top 100 brands have missed out on hundreds of billions by prioritizing performance marketing over brand strategy.

And yet, digital ad spending is still on track to hit $870B by 2027, despite growing challenges like the decline of third-party cookies and messy attribution models (per EMARKETER).

One glance at any of your social media feeds reveals countless similar companies competing for your clicks.

In a crowded digital world full of choices, standing out takes more than ad spend.

To cut through the chaos, more marketing teams are turning to evergreen brand-building as the key to relevance and long-term success.

In my latest piece, I highlight how marketers are building evergreen brands to achieve sustainable, long-term growth, featuring examples from Headspace, eBay and HubSpot.

🔗: www.grippimedia.com/post/how-marketers-are-buildin…

1 year ago | [YT] | 1

Grippi Media

🚨 NEW VIDEO: After 4 years of grappling with the DOJ, Google was found guilty of monopolizing the search market. The penalties could be game-changing - not just for Google's business, but for the marketing industry as we know it.

In my latest video. I unpack what the potential repercussions could mean for marketers.

Here's what I cover:
👉 How Google monopolized the search market
👉 The 3 biggest penalties proposedN by the DOJ
👉 How these penalties can significantly change digital marketing
👉 What's next for Google?

1 year ago | [YT] | 1