Dan Martell launched a "daily" second channel, and it's genius.
It won't work for you though.
He just launched Dan Martell Daily. Raw clips from his coaching rooms, events, and podcasts, posted every single day. Small views, straight to buyers, built to convert.
Everyone is about to copy it, just like they did with Alex Hormozi's second channel. Post daily. Stay tactical. Talk to the people who are ready to pay.
Unlike Dan and Alex, you will probably get 40 views and very few sales.
The format of the channel is not why it works for him. In fact, it's super unoptimized.
The reason it works is because he's already built a brand with authority. His main channel has almost 3 million subscribers. He wrote a Wall Street Journal bestseller. He has spoken on Tony Robbins' and John Maxwell's stages and sat on every major podcast. Millions of people have already watched him dozens of times.
So when a few hundred of them click a daily clip, they are not strangers. They already trust him. He earned that trust over years of the main channel. The clip does not create the sale. It uses trust he already built and continues to nurture it.
If you copy this format from zero and you have none of that. Your viewers are random. No prior relationship, no authority, no reason to buy.
So personally, I would not copy him.
Instead, I would build your main channel to 50,000 to 100,000 subscribers first. Become the name people already know in your space. Then a low-view daily channel actually will actually work.
We change our clients's thumbnails and titles every single day.
Video that are underperforming or look like they're "dead" always have a chance to go viral.
These aren't our clients, but these are some of the biggest packaging changes in the last 2 months that led to a massive spike in views for creators.
Here are some rules to change your titles and thumbnails.
1. How to know when to change title/thumbnail
Post all of your videos at the same time when you post, so you can see how they perform relative to each other. If a video is underperforming (less than 3of10) in similar timeframe, you need a packaging change.
Packaging changes are best when a video is still getting impressions, so don't sit on this.
Also, if a video is dead, and another video on your channel is picking up, it can help to change packaging in hopes of reviving it with the new traffic to your channel.
2. How to change packaging effectively
Don't change small things. Changing little things = little results. Changing big things = big results. Change your whole thumbnail format, title format, not just one word or a shirt color.
Give new packaging 24 hours to get views. Don't change too early. If you don't notice a difference, change again.
Change your titles before you change your thumbnails. Titles pull roughly 60-70% of the weight of your packaging GENERALLY.
3. How to know when to stop
You can always change the packaging of old videos, but if they aren't getting impressions and you've tried 100 times, they are probably just bad ideas/hit their full potential.
Focus on your newest 1-2 videos and only change very old video packaging if you genuinely think, based on your channel data, that it ACTUALLY has a chance to go viral.
"It's Boring, But it Makes Me $400K/Mo With LinkedIn" In general, in any "social media growth" niche on YouTube, making things money-driven always works best. Even more than followers, even more than views.
It's like beating around the bush. People don't care as much about "posting" as much as they do about "getting views or followers", and they don't care as much about that as they do "making money".
People post to make money. I've helped scale over a dozen channels in "social media growth" niches, including my own with 90,000 subscribers, and found this unanimously.
Also, the top performers I've seen almost always use first-person "I/me" framing instead of using someone else as a case study, or second-person "you".
Finally, the "it's boring" format is super viral right now, so it's a smart one to lean on :)
Almost nobody posts on Facebook because they think it's for their mom and grandma. Far from it.
My creative director, @blakegfield made a new account and gained almost 2,000 followers in 24 hours reposting his IG reels to Facebook.
Your target audience is on Facebook. It takes no effort to just repost your short form and long form videos on Facebook. You can literally do it when you post on Instagram too. It's a little toggle to crosspost.
Facebook is so desperate for creators right now because almost nobody posts on it. They'll let you post literally anything, as much as you want.
One of our clients posts 30+ times per day. He's getting 3X his YouTube views/subscribers. It's insane.
The UK is trying to change the YouTube algorithm forever. This is insane.
The UK proposed a rule that forces YouTube to rank the BBC, ITV, Channel 4 and Channel 5 above everyone else. It sits inside a consultation called "Watch this space." The government calls it a prominence regime. What it does is simple: Four national broadcasters get locked into the top positions. Every other channel drops down the list.
The YouTube homepage holds a fixed amount of attention, so when a rule like this shoves four news stations to the top, your video moves down. Fewer people see it. Fewer people click. Your channel grows slower, or it stops.
YouTube built its whole system on one rule: the video people actually want to watch is the video that wins. It reads clicks, watch time, shares and likes, and it sends new viewers to channels they never searched for. That is how a small channel finds an audience it did not have yesterday.
This proposal deletes that rule and hands the ranking to a government The question stops being what the viewer wants and becomes what the government wants the viewer to see.
I'm not from the UK, but this is absolutely ridiculous.
But, the government has to read public responses before this passes.
YouTube just changed YouTube Shorts forever. Here's what you need to know.
These look like design tweaks. They aren't. YouTube changed the exact signals it uses to decide which Shorts get pushed, and the way viewers move through your video.
Start with the big one. The dislike button is retired. YouTube says a dislike was too vague, because it could mean bad audio, a slow open, or just not your thing, so the signal told them nothing useful. Now they rely on "Not Interested" and "Don't recommend this channel" instead. Those are sharper actions, and they read as a clear statement about what a viewer wants and does not want to see again.
That decides your reach. Negative feedback on your Shorts is now a more precise signal than it has ever been. A viewer who taps "Don't recommend this channel" tells YouTube to stop serving you to that person, and that does more damage than a dislike ever did. One bad open used to cost you a dislike. Now it can cost you an entire viewer.
The thumbs-up is gone too, replaced by a heart. A like now means a viewer connected with the video instead of tapping out of habit. That raises the bar for what counts as a positive signal, so the videos that earn hearts are the ones YouTube trusts to push wider.
The viewer-facing updates change behavior too. Clear Screen mode hides every icon and overlay for a clean view, so people watch the content with nothing in the way. 2x playback speed is finally here, which means viewers can move through your Short faster, and a slow open now loses them in half the time it used to. You can tap to pause, then mute, so silent viewing is easier than ever and your first few seconds have to work without sound. You can also set the Shorts timer as low as zero.
Add it up. Faster playback, silent viewing, sharper negative signals, and a higher standard for what counts as a like. Every one of these rewards the same thing. A strong open, a reason to stay, and a video worth a real response.
Which one of these changes is the most interesting to you?
Nate Curtiss
Nate Curtiss x@JennyHoyos free course coming soon.
We teach you how to go from 0 to 100,000 subscribers with shorts and long form as fast as possible.
11 hours ago | [YT] | 20
View 0 replies
Nate Curtiss
Dan Martell launched a "daily" second channel, and it's genius.
It won't work for you though.
He just launched Dan Martell Daily. Raw clips from his coaching rooms, events, and podcasts, posted every single day. Small views, straight to buyers, built to convert.
Everyone is about to copy it, just like they did with Alex Hormozi's second channel. Post daily. Stay tactical. Talk to the people who are ready to pay.
Unlike Dan and Alex, you will probably get 40 views and very few sales.
The format of the channel is not why it works for him. In fact, it's super unoptimized.
The reason it works is because he's already built a brand with authority. His main channel has almost 3 million subscribers. He wrote a Wall Street Journal bestseller. He has spoken on Tony Robbins' and John Maxwell's stages and sat on every major podcast. Millions of people have already watched him dozens of times.
So when a few hundred of them click a daily clip, they are not strangers. They already trust him. He earned that trust over years of the main channel. The clip does not create the sale. It uses trust he already built and continues to nurture it.
If you copy this format from zero and you have none of that. Your viewers are random. No prior relationship, no authority, no reason to buy.
So personally, I would not copy him.
Instead, I would build your main channel to 50,000 to 100,000 subscribers first. Become the name people already know in your space. Then a low-view daily channel actually will actually work.
1 day ago | [YT] | 17
View 0 replies
Nate Curtiss
We change our clients's thumbnails and titles every single day.
Video that are underperforming or look like they're "dead" always have a chance to go viral.
These aren't our clients, but these are some of the biggest packaging changes in the last 2 months that led to a massive spike in views for creators.
Here are some rules to change your titles and thumbnails.
1. How to know when to change title/thumbnail
Post all of your videos at the same time when you post, so you can see how they perform relative to each other. If a video is underperforming (less than 3of10) in similar timeframe, you need a packaging change.
Packaging changes are best when a video is still getting impressions, so don't sit on this.
Also, if a video is dead, and another video on your channel is picking up, it can help to change packaging in hopes of reviving it with the new traffic to your channel.
2. How to change packaging effectively
Don't change small things. Changing little things = little results. Changing big things = big results. Change your whole thumbnail format, title format, not just one word or a shirt color.
Give new packaging 24 hours to get views. Don't change too early. If you don't notice a difference, change again.
Change your titles before you change your thumbnails. Titles pull roughly 60-70% of the weight of your packaging GENERALLY.
3. How to know when to stop
You can always change the packaging of old videos, but if they aren't getting impressions and you've tried 100 times, they are probably just bad ideas/hit their full potential.
Focus on your newest 1-2 videos and only change very old video packaging if you genuinely think, based on your channel data, that it ACTUALLY has a chance to go viral.
Follow if this helped :)
3 days ago | [YT] | 42
View 2 replies
Nate Curtiss
The winning title:
"It's Boring, But it Makes Me $400K/Mo With LinkedIn"
In general, in any "social media growth" niche on YouTube, making things money-driven always works best. Even more than followers, even more than views.
It's like beating around the bush. People don't care as much about "posting" as much as they do about "getting views or followers", and they don't care as much about that as they do "making money".
People post to make money. I've helped scale over a dozen channels in "social media growth" niches, including my own with 90,000 subscribers, and found this unanimously.
Also, the top performers I've seen almost always use first-person "I/me" framing instead of using someone else as a case study, or second-person "you".
Finally, the "it's boring" format is super viral right now, so it's a smart one to lean on :)
Banger formula!!
4 days ago (edited) | [YT] | 40
View 1 reply
Nate Curtiss
Facebook is actually so cracked and untapped.
Almost nobody posts on Facebook because they think it's for their mom and grandma. Far from it.
My creative director, @blakegfield made a new account and gained almost 2,000 followers in 24 hours reposting his IG reels to Facebook.
Your target audience is on Facebook. It takes no effort to just repost your short form and long form videos on Facebook. You can literally do it when you post on Instagram too. It's a little toggle to crosspost.
Facebook is so desperate for creators right now because almost nobody posts on it. They'll let you post literally anything, as much as you want.
One of our clients posts 30+ times per day. He's getting 3X his YouTube views/subscribers. It's insane.
6 days ago | [YT] | 51
View 6 replies
Nate Curtiss
First 1,000 followers to interact get featured in my next video...
Comment your socials 👇
1 week ago | [YT] | 94
View 39 replies
Nate Curtiss
The UK is trying to change the YouTube algorithm forever. This is insane.
The UK proposed a rule that forces YouTube to rank the BBC, ITV, Channel 4 and Channel 5 above everyone else. It sits inside a consultation called "Watch this space." The government calls it a prominence regime. What it does is simple: Four national broadcasters get locked into the top positions. Every other channel drops down the list.
The YouTube homepage holds a fixed amount of attention, so when a rule like this shoves four news stations to the top, your video moves down. Fewer people see it. Fewer people click. Your channel grows slower, or it stops.
YouTube built its whole system on one rule: the video people actually want to watch is the video that wins. It reads clicks, watch time, shares and likes, and it sends new viewers to channels they never searched for. That is how a small channel finds an audience it did not have yesterday.
This proposal deletes that rule and hands the ranking to a government The question stops being what the viewer wants and becomes what the government wants the viewer to see.
I'm not from the UK, but this is absolutely ridiculous.
But, the government has to read public responses before this passes.
1 week ago | [YT] | 42
View 6 replies
Nate Curtiss
All YouTubers should post on Facebook.
Long and short form, Facebook is so desperate for creators right now.
Facebook doesn't care how much you post, or if you post the same thing multiple times.
Facebook makes it easy to cross-post high performing shorts from Instagram with a single button.
Facebook reels get more reach when posted as trial reels through Instagram first (from our experience).
Facebook has a monetization program, unlike Instagram.
2 weeks ago | [YT] | 96
View 12 replies
Nate Curtiss
Secret YouTube method dropped on the second channel
2 weeks ago | [YT] | 6
View 0 replies
Nate Curtiss
YouTube just changed YouTube Shorts forever. Here's what you need to know.
These look like design tweaks. They aren't. YouTube changed the exact signals it uses to decide which Shorts get pushed, and the way viewers move through your video.
Start with the big one. The dislike button is retired. YouTube says a dislike was too vague, because it could mean bad audio, a slow open, or just not your thing, so the signal told them nothing useful. Now they rely on "Not Interested" and "Don't recommend this channel" instead. Those are sharper actions, and they read as a clear statement about what a viewer wants and does not want to see again.
That decides your reach. Negative feedback on your Shorts is now a more precise signal than it has ever been. A viewer who taps "Don't recommend this channel" tells YouTube to stop serving you to that person, and that does more damage than a dislike ever did. One bad open used to cost you a dislike. Now it can cost you an entire viewer.
The thumbs-up is gone too, replaced by a heart. A like now means a viewer connected with the video instead of tapping out of habit. That raises the bar for what counts as a positive signal, so the videos that earn hearts are the ones YouTube trusts to push wider.
The viewer-facing updates change behavior too. Clear Screen mode hides every icon and overlay for a clean view, so people watch the content with nothing in the way. 2x playback speed is finally here, which means viewers can move through your Short faster, and a slow open now loses them in half the time it used to. You can tap to pause, then mute, so silent viewing is easier than ever and your first few seconds have to work without sound. You can also set the Shorts timer as low as zero.
Add it up. Faster playback, silent viewing, sharper negative signals, and a higher standard for what counts as a like. Every one of these rewards the same thing. A strong open, a reason to stay, and a video worth a real response.
Which one of these changes is the most interesting to you?
2 weeks ago | [YT] | 52
View 3 replies
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