Welcome to my internet home! I’m Ebony Evaughn, COO, founder of Soulstruck Republic, and creator of the CORRECT™ Collection. Women CEOs come to me when they want to optimize their business for scale with systems and processes.
This channel is for the overqualified, overextended, and under-systemized womanpreneur ready to unsubscribe from hustle culture to protect her profits and peace while boldly stepping into her CEO heels.
I share business optimization tips, systems tutorials, smart tech tool recommendations, and sustainable growth strategies to help coaches, creative entrepreneurs, and agency owners scale without burnout.
If you’re tired of being the bottleneck in your business and ready to build systems that create freedom, you’re in the right place.
Subscribe for routine videos on business systems, automation, operations, and profitable growth for women in business.
➤ 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? 𝗕𝗼𝗼𝗸 𝗬𝗼𝘂𝗿 𝗦𝗰𝗮𝗹𝗲𝗖𝗢𝗥𝗥𝗘𝗖𝗧 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝘂𝗱𝗶𝘁 ➔ soulstruckrepublic.com/audit
Ebony Evaughn
Hey Coaches and Course Creators! Have you peeped the all-new ThriveAcademy community-first course platform from ThriveCart yet? 👀
I’ve been all up in it and it is EVERYTHING! Here’s what’s got me hype so far:
1️⃣ The 𝘃𝗶𝗱𝗲𝗼 𝗵𝗼𝘀𝘁𝗶𝗻𝗴. IYKYK
2️⃣ The option to have 𝗠𝗨𝗟𝗧𝗜𝗣𝗟𝗘 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀, it’s not limited to just one like Kajabi or Skool
3️⃣ Multiple 𝗰𝗼𝘂𝗿𝘀𝗲 𝗹𝗮𝘆𝗼𝘂𝘁 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀, finally a platform that gives us control over the look and design of our courses.
4️⃣ The ability to 𝗮𝗱𝗱 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝘃𝗶𝗱𝗲𝗼𝘀 into ONE lesson. (This has been one of my biggest pet peeves with FG Funnels)
5️⃣ 𝗖𝗼𝘂𝗿𝘀𝗲 𝗹𝗲𝘀𝘀𝗼𝗻 𝗯𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁𝘀, listen, I know most online coaches ain’t instructional designers, so I’m glad TA has templates that help structure lessons the RIGHT way.
As an operations consultant, I’m telling you … ThriveAcademy takes the best of Kajabi, Teachable, and Circle and rolls them into one application. If you are using ThriveAcademy, I wanna know your FAVE feature so far.
If you haven’t tried it yet but wanna take it for a test drive, you can 𝗴𝗿𝗮𝗯 𝗮 𝟭𝟰-𝗱𝗮𝘆 𝗙𝗥𝗘𝗘 𝘁𝗿𝗶𝗮𝗹 when you sign up using my exclusive partner link here: soulstruckrepublic.com/thrivecart
Trust me, don’t sleep on this one.
5 days ago | [YT] | 2
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Ebony Evaughn
𝗟𝗲𝘁 𝗺𝗲 𝗰𝗹𝗲𝗮𝗿 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘂𝗽 𝗿𝗲𝗮𝗹 𝗾𝘂𝗶𝗰𝗸:
The business gurus love to scream, “Consistency is king.”
But most entrepreneurs got it twisted and don’t know what consistency actually means.
❌ Consistency isn’t posting every day.
❌ It isn’t being everywhere online.
❌ And it definitely isn’t running yourself into the ground trying to “stay visible” until you crash.
𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗶𝘀 𝗿𝗲𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆. 𝗣𝗲𝗿𝗶𝗼𝗱.
You see, back when I was still working in IT, I had a Friday lunch routine. Every Friday, I’d grab the same chicken Florentine pizza from a little French bistro near my office.
It was soooo GOOD! And was always hitting and never missed.
Then one Friday, they were closed for a private event. So I decided to grab lunch somewhere else.
The next couple of Fridays, I got my chicken Florentine pizza as usual. But fast-forward a few weeks, and the bistro was closed again due to a staff shortage.
The next week it was open again for a few weeks, then it was closed for maintenance. For nearly a month.
At first, I kept checking back to see if it was open because I genuinely loved the place.
But eventually, I gave up because I couldn’t rely on the bistro being open for lunch anymore.
So I started going to a taco spot instead. Even when the bistro finally reopened, I never bothered going there.
You see, I had already moved on. That’s what inconsistency does.
𝗪𝗵𝗲𝗻 𝘆𝗼𝘂’𝗿𝗲 𝘂𝗻𝗿𝗲𝗹𝗶𝗮𝗯𝗹𝗲, 𝘆𝗼𝘂 𝗴𝗼 𝗳𝗿𝗼𝗺 𝗯𝗲𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗿𝗲𝗳𝗲𝗿𝗿𝗲𝗱 𝗰𝗵𝗼𝗶𝗰𝗲 𝘁𝗼 𝗮𝗻 𝗼𝗽𝘁𝗶𝗼𝗻 𝘁𝗼 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗲𝘃𝗲𝗻 𝗯𝗲𝗶𝗻𝗴 𝗮 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 𝗮𝗹𝗹.
Listen, consistency isn’t about how often you post or how often you show up.
It’s about whether people can depend on you when you show up.
Can they trust you to deliver the same quality service time after time?
Is your brand messaging consistent, or does it constantly change?
Are you there when they need you?
That kind of reliability doesn’t happen by accident; it’s built through:
◾ Reliable business systems
◾ Clear messaging and cohesive branding
◾ Repeatable client experiences
Systems are what make your business consistent, reliable, and trustworthy.
1 week ago | [YT] | 5
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Ebony Evaughn
Listen, I know folks are quick to run to social media to drag a small business when they feel they’ve been done wrong, but you rarely see them giving flowers. So I want to make sure I give Christina (NoyaDesigns.com) her flowers. 💐
You see, she designed the original Soulstruck Republic logo we have today back in 2019, and I’m still obsessed with it.
But while the logo is timeless, our brand values and target audience have evolved so much over the years. The brand colors that worked for us then no longer align with our brand culture now.
We traded in the bold, expressive branding for something with a cleaner, airy and more minimalistic vibe that actually reflects the brand culture, values, and the audience we serve.
And none of this evolution happens without Christina's original magic.
If you’re curious what our logo looked like back in 2014, swipe left to see how hideous it was. 🤦🏾♀️
2 weeks ago | [YT] | 3
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Ebony Evaughn
It doesn’t matter if I’m home in Texas, sipping tea on a cruise ship, or sweating it out on a beach somewhere tropical …
Every single day, I go outside and touch grass for at least 20 minutes and try to walk at least a mile.
As an entrepreneur, I find getting some type of physical activity and being outside helps boost my focus and creativity.
It’s like God knew what He was doing when He made fresh air, trees, and beaches.
A lot of people turn to social media for inspiration, but IMO the best inspiration comes from being unplugged, ignoring the noise, and touching grass.
3 weeks ago | [YT] | 4
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Ebony Evaughn
𝐐𝐮𝐢𝐜𝐤 𝐭𝐞𝐦𝐩 𝐜𝐡𝐞𝐜𝐤! 🌡️ Which part of your email sales system needs the most optimization right now?
3 weeks ago | [YT] | 1
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Ebony Evaughn
𝗙𝗔𝗖𝗧: 𝗬𝗼𝘂'𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗮𝘁 𝘆𝗼𝘂𝗿 𝗲𝗺𝗮𝗶𝗹 𝘀𝘁𝗮𝘁𝘀 𝗮𝗹𝗹 𝘄𝗿𝗼𝗻𝗴. 👀
Most womenpreneurs peek at their open rates, glaze over CTRs, stalk their unsubscribers, and then move on. But when you actually 𝘀𝗹𝗼𝘄 𝗱𝗼𝘄𝗻 and let the data talk, it’ll tell you everything you need to know about how your emails are performing.
You see, I saw this during a recent client audit. While reviewing her lead magnet sequence. The 2nd email jumped out immediately:
→ 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗥𝗮𝘁𝗲: 99.5% (fine)
→ 𝗢𝗽𝗲𝗻 𝗥𝗮𝘁𝗲: 56.2% (actually solid)
→ 𝗖𝗧𝗥: 0.9% (wait … what? 🤨)
→ 𝗨𝗻𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝗥𝗮𝘁𝗲: 1.2% (🚩 that’s high for email #2, especially when #1 was 0.7%)
At a glance, somebody might say "𝘖𝘬𝘢𝘺, 𝘥𝘦𝘤𝘦𝘯𝘵 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦.” But, my brain went straight to: “𝘏𝘰𝘭𝘥 𝘰𝘯. 𝘗𝘦𝘰𝘱𝘭𝘦 𝘰𝘱𝘦𝘯𝘦𝘥 𝘪𝘵. 𝘉𝘶𝘵 𝘷𝘦𝘳𝘺 𝘧𝘦𝘸 𝘱𝘦𝘰𝘱𝘭𝘦 𝘤𝘭𝘪𝘤𝘬𝘦𝘥? 𝘈𝘯𝘥 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘵𝘩𝘦𝘮 𝘭𝘦𝘧𝘵 𝘦𝘯𝘵𝘪𝘳𝘦𝘭𝘺!”
That told me something: The subject line did its job, but the problem was inside the email.
So we rewrote the email to tighten up the messaging and added 2 CTAs instead of one: a clean text link near the top for scanners, and a button near the bottom for readers who needed more context. Nothing fancy. Just paying attention to what the data was screaming.
Here's my point … 𝗬𝗼𝘂𝗿 𝗲𝗺𝗮𝗶𝗹 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗻𝘂𝗺𝗯𝗲𝗿𝘀:
A good open rate says, "you've got my attention."
A high CTR says, "I trust you enough to click."
Lots of unsubscribes mean "you lost me" or "I'm no longer interested."
Listen, if you’re not paying attention to your email numbers, you’re missing out on so much valuable insight.
I broke down the 𝟭𝟬 𝗲𝗺𝗮𝗶𝗹 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 that actually tell you what's working and what's not.
👉 𝗚𝗲𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗹𝗶𝘀𝘁 𝗵𝗲𝗿𝗲: https://www.youtube.com/watch?v=B47AN...
𝗡𝘂𝗺𝗯𝗲𝗿𝘀 𝗱𝗼𝗻'𝘁 𝗹𝗶𝗲. But you gotta look at 'em to see the truth.
4 weeks ago | [YT] | 1
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Ebony Evaughn
𝙃𝙪𝙜𝙚 𝘼𝙣𝙣𝙤𝙪𝙣𝙘𝙚𝙢𝙚𝙣𝙩!
I just put the FINAL touches on something I’ve been cooking up just for my YouTube fam. And since I know you’re tired of email marketing courses that cost a mortgage payment and still leave you still confused …
I’m rolling out the red carpet for my free YouTube-exclusive course, 𝗘𝗺𝗮𝗶𝗹𝗖𝗢𝗥𝗥𝗘𝗖𝗧: 𝗧𝗵𝗲 𝗘𝗺𝗮𝗶𝗹 𝗦𝗮𝗹𝗲𝘀 𝗦𝘆𝘀𝘁𝗲𝗺.
And yes, you read that right. It’s 𝗙𝗥𝗘𝗘 𝗿𝗶𝗴𝗵𝘁 𝗵𝗲𝗿𝗲 𝗼𝗻 YouTube.
Listen, I’m NOT gatekeeping or putting this behind a thousand-dollar paywall because I actually want to see you WIN. Period. 💁🏽♀️
If you’ve been struggling to see a single dime of ROI from your emails, this is for you. Inside, I show you exactly how to build a cash‑generating email strategy and an email sales system that drives consistent sales without the sleazy, tech bro, gorilla‑style marketing tactics.
‘Cause we don’t do that around here.
𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗴𝗲𝘁:
🎯 A full, YouTube‑exclusive course
🎯 Access to never‑before‑released email marketing content (not just old videos thrown in a playlist)
🎯 A dedicated discussion area to ask questions, get feedback, and hang with me + other action takers
➡️ 𝗧𝗮𝗸𝗲 𝘁𝗵𝗲 𝗳𝗿𝗲𝗲 𝗰𝗼𝘂𝗿𝘀𝗲 𝗵𝗲𝗿𝗲:
www.youtube.com/playlist?list...
𝗡𝗼𝘄, 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗮 𝗹𝗶𝘁𝘁𝗹𝗲 𝗲𝘅𝘁𝗿𝗮 𝗵𝗮𝗻𝗱‑𝗵𝗼𝗹𝗱𝗶𝗻𝗴 … I made a companion workbook to guide you through building your email sales system step‑by‑step for 𝗼𝗻𝗹𝘆 $𝟭𝟬.
Grab it here: shop.soulstruckrepublic.com/emailcorrect-workbook
(𝘈𝘯𝘥 𝘯𝘰, 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬𝘣𝘰𝘰𝘬 𝘢𝘪𝘯’𝘵 𝘳𝘦𝘲𝘶𝘪𝘳𝘦𝘥. 𝘉𝘶𝘵 𝘪𝘧 𝘺𝘰𝘶 𝘭𝘰𝘷𝘦 𝘤𝘩𝘦𝘤𝘬𝘪𝘯𝘨 𝘣𝘰𝘹𝘦𝘴 𝘢𝘯𝘥 𝘩𝘢𝘷𝘪𝘯𝘨 𝘢 𝘳𝘰𝘢𝘥𝘮𝘢𝘱, 𝘪𝘵’𝘴 𝘺𝘰𝘶𝘳 𝘯𝘦𝘸 𝘣𝘦𝘴𝘵𝘪𝘦.)
So yeah. You’re welcome. 😉
See you inside!
4 weeks ago | [YT] | 0
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Ebony Evaughn
𝗦𝗮𝘄 𝘁𝗵𝗶𝘀 𝗾𝘂𝗼𝘁𝗲 𝗮𝗻𝗱 𝗵𝗮𝗱 𝘁𝗼 𝘀𝗶𝘁 𝘄𝗶𝘁𝗵 𝗶𝘁 𝗳𝗼𝗿 𝗮 𝗺𝗶𝗻𝘂𝘁𝗲 …
"𝘚𝘵𝘶𝘥𝘺𝘪𝘯𝘨 𝘰𝘵𝘩𝘦𝘳𝘴 𝘨𝘪𝘷𝘦𝘴 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦. 𝘚𝘵𝘶𝘥𝘺𝘪𝘯𝘨 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘨𝘪𝘷𝘦𝘴 𝘺𝘰𝘶 𝘧𝘳𝘦𝘦𝘥𝘰𝘮.”
Whew.
1 month ago | [YT] | 2
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Ebony Evaughn
𝗣𝗢𝗩: 𝗬𝗼𝘂 𝗰𝗮𝘁𝗰𝗵 𝗺𝗲 𝗼𝗻 𝗺𝘆 𝘄𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝗮𝗿𝗰. 😅
Listen, I've officially entered my homemade beverage era.
About 6 months ago I started weaning myself off sodas. For the last 2 months, I’ve been making my own homemade iced tea and lemonade from scratch. With absolutely ZERO sugar.
And let me tell you … my taste buds are confused, but my body is 𝗧𝗛𝗔𝗡𝗞𝗜𝗡𝗚 me. 🙌🏾
Drop a 🍋 if you've ever tried making your own drinks.
1 month ago | [YT] | 5
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Ebony Evaughn
Hey MailChimp users! If you’ve been thinking about switching to a new ESP, Kit (fka ConvertKit) is running a limited-time offer to help new customers make the move, a special 25% off promo on annual plans until 4/30.
I know MailChimp recently increases it’s prices … AGAIN! And also slashed the active subscribers limit for free plans. If you’ve been thinking about switching, now is the time to do it. I switched from MailChimp to Kit back in 2017, and it has been one of the best decisions I ever made for my business.
If you make the switch by April 30, not only can you save 25%, you’ll get dedicated migration support so you don’t have to make the switch alone.
Plus, when you sign up for Kit using my exclusive partner link, I’ll give you 3 prebuilt automations you can customize and start using right away.
Make the switch to Kit: partners.kit.com/ee-mailchimp-switch
If you wanna know why I made the switch and what Kit offers that MailChimp doesn’t, see the comments.
1 month ago | [YT] | 4
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