Proverve - Performance Marketing Elite Coaching

Marketing accountability in 2026 requires shifting the conversation from "costs" to "capital investments." This guide provides senior marketers with the data-backed logic to defend brand spend, justify rising CAC in auction-based environments, and explain the "Dark Social" reality of modern attribution.

Having been in my fair share of low-value meetings regarding the scrutiny on marketing, there are the occasional high-level (unwarranted) syncs that do get me and my fellow senior marketers doubting doubting the value of their output, worse, their ability to do what needs to be done.

The stakeholders in these rooms are generally split into three personality types: the non-chalant (they don’t even want to be in the room), the super inquisitive (generally keen to use marketing to make their team look better), and the pessimist (this is usually your CFO, CEOs or the board of non-execs).

There is always a silver lining with these syncs though, it helps us re-direct output and question the right areas, if it's leading in the right endpoint. Or, in the words of leadership, it keeps us accountable. It’s easy to get lost in the short-term and long-term value of marketing, especially when your output is fragmented by nature.

One day, your focus is on profit and loss efficiency (P/L), the next you’re managing people’s sporadic emotions, and finally, on a Tuesday, you’re future planning for an uncertain future that might not even happen (assuming you still have the job).

Rest assured, if there was one skill I’ve acquired, having been in these rooms for multiple types of business models and dealing with these personalities, it’s learning how to communicate the value of marketing’s output. More importantly, projecting that you’re more than accountable, that you can OWN and PROTECT your garden.

#marketing #marketingstrategy #performancemarketing

2 months ago | [YT] | 0

Proverve - Performance Marketing Elite Coaching

​ ‪@lovable‬ Shipped WK4 Update - lots of rethinking, digesting and planning a different plan of attack.

#lovable #cursor #saas

10 months ago | [YT] | 1

Proverve - Performance Marketing Elite Coaching

In this week's ‪@lovable‬ Shipped update:

- Insiyt is now being built on Claude Code (Claude Max Plan) using Cursor IDE
- Google + Meta Ads API is now functional and authenticating correctly
- Created a /customise page to give the user the ability to create custom dimensions/metrics and name them as they want/prefer
- Applied for other API access (Reddit, LinkedIn, Snapchat, TikTok)
- Rebuild the /visualise page so it shows scorecards and a table (not fully functional yet!)

#Lovable #Cursor #Claude

10 months ago | [YT] | 1

Proverve - Performance Marketing Elite Coaching

Lovable Ship Update Week 2: Leaderboards, Perks, and Progress

In this week's update, I'll show you the current leaderboard standings and the progress I've made for Insiyt over the past week. I'll also walk you through some really cool perks available (hint: Stripe fees).

Additionally, I'll showcase how Insiyt is evolving and the integration features implemented across both Meta Ads API and Google Ads API. Then closing off with next steps and plans, I have development, and future improvements based on user feedback.

Stay tuned for more updates in the coming weeks!

#Lovable #lovableshipped #BuildingInPublic

11 months ago | [YT] | 1

Proverve - Performance Marketing Elite Coaching

I'm building a SaaS. And yes, I am a non-technical entrepreneur. More specifically, building my idea with ‪@lovable‬ - in this video, I'm sharing an informal update on its progress for Lovable Shipped! This is week 1.

Lovable Shipped is a six-week community-building program with perks including a chance to win a $100,000 grant, so I'm excited to venture further. I also highlight the technical aspects of the project's progress, from creating a user research survey to setting up various functionalities, such as user sign-up and Stripe integration.

Then, closing with tips and best practices on using Lovable effectively, provide a glimpse into my journey as a non-technical founder, and discuss plans for future updates. Lots of goodies in this one, enjoy my friend.

#lovable #lovableshipped #saasstartup

11 months ago | [YT] | 0

Proverve - Performance Marketing Elite Coaching

The rumours are true…I’ve been spending the past 5-6 months writing a book (Future-proof Marketing: How To Successfully Launch, Market and Grow Your Business in The Digital Era), and now it can be yours!

In this video, I’ll briefly discuss my reasoning for why I wrote it, what it’s all about, who it's for and more importantly, WHY you should buy it (hint: it’s lean, practical, and so much more).

This is a game-changing investment. That I guarantee.

#futureproofmarketing #selfpublishing #marketingbook

1 year ago | [YT] | 0

Proverve - Performance Marketing Elite Coaching

Join me as I head to App Promotion Summit 2025 in London. In this vlog, I'll take you behind the scenes of the event and share some valuable insights on mobile app marketing.

I discuss key learnings from industry experts, including strategies for user acquisition/retention, the importance of cross-functional collaborations, and the impact of brand awareness on long-term conversions.

Whether you're an app developer, marketer, or entrepreneur, these takeaways will help refresh you on all things mobile app marketing!

#useracquisition #appstoreoptimization #apppromotionsummit

1 year ago | [YT] | 0

Proverve - Performance Marketing Elite Coaching

7 Life Lessons I’ll Be Taking With Me as I Turn 32…

In this reflective video, I share seven powerful life lessons I've learned as I prepare to turn 32. These lessons range from embracing challenges to constantly learning, surrounding yourself with positive influences, and staying true to yourself.

#philosophy #selfdevelopment #retrospection

1 year ago | [YT] | 0

Proverve - Performance Marketing Elite Coaching

Did you know that music and technology go hand-in-hand? In fact, most of what we know about the ‘music business’ today was ignited because of technology – and that’s exactly the topic me and Daria Gassanova discuss in episode 16 of The Curious Creator podcast.

If you don’t know by now, I am also a musician, so I’m highly fascinated with Daria’s background and how she managed to evolve through the intersection of her love of music, technology and of course, entrepreneurship. That’s exactly what we talk about, including:

- Daria’s journey from being a musician to an entrepreneur (music export Ukraine) and how it's led to her being a product manager Kobalt Music
- How social media platforms have changed the way the music industry discovers talent and what makes for a great discovery (from an A&R POV)
- How to define and manage what being a successful independent musician is (songwriter, musician, artist, singer or music producer) and the approach indies should take when navigating the new music business
- How important it is to follow your passion and how to integrate multiple interests and skills to find your Ikigai (your best self and calling)

If you’re an entrepreneurial creative (of any sort), this is a must-watch. Lots of interesting nuances to our conversation, and one I would gladly do again.

#musicindustry #musicbusiness #independentartist

1 year ago | [YT] | 0

Proverve - Performance Marketing Elite Coaching

Episode 15 of the Curious Creator podcast is a raw/unfiltered discussion on the topics of Artificial Intelligence (how it's evolving), the journey of entrepreneurship (building a startup) and how creative production/analytics tools can help agencies and brands scale their performance marketing campaigns. Don't miss this one!

I'm kindly joined by two guests, (Ankuj Arora) and my co-host (Ja Yue).

Ankuj Arora - Founder of Morphiq and Ex-AI Lead at Smartly.io

Ja Yue - Performance Marketing Leader and Consultant

This is a refreshing episode for me, as it's my first physical podcast episode (which I definitely prefer over remote recordings), and I get to ask burning questions related to the intersection of AI and marketing. If you're still not sold, here are other topics we discuss:

- When will AI have consciousness and be fully autonomous
- How Ankuj became a Data Scientist coming from a Computer Science background
- His lessons and takeaway from going through various accelerators and building a SaaS startup
- Anukj's experience at Smartly.io and how it influenced his new ventures

Enjoy friends!

#AI #Entrepreneurship #SaaS

1 year ago | [YT] | 1