KC Low

Not long ago, at a networking event, my friend shared some of her strategies to increase her client base.

I found them quite smart, and they resonate with what we are currently doing.

During her latest product launch, she noticed that many people were interested but didn’t actually buy.
.
Instead of giving up on them, she used a clever strategy to turn these non-buyers into loyal customers.
.
If you’re a service provider struggling with this issue, I believe this can help you too.
.
.
.
-----------
𝟭: 𝗦𝗲𝗲 𝘁𝗵𝗲 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗶𝗻 𝗡𝗼𝗻-𝗕𝘂𝘆𝗲𝗿𝘀

Just because someone didn’t buy today doesn’t mean they never will.
.
Many buyers take time to decide.
.
For example, in our recent program launch, 30% of people who bought had seen the offer before, but they didn’t buy until later when their timing was right.
.
This shows your non-buyers are valuable.
.
Start by tracking who shows interest but doesn’t buy, and keep in touch with them. You can do this with a CRM.
.
.
.
-----------
𝟮: 𝗦𝗮𝘆 𝗧𝗵𝗮𝗻𝗸 𝗬𝗼𝘂 𝘄𝗶𝘁𝗵 𝗮 𝗚𝗶𝗳𝘁

Show your appreciation by giving a small gift to those who didn’t buy.
.
One good example is that my friend gave a free e-book to non-buyers after a promotion, which helped keep them interested.
.
This could be a useful guide, mini-program, or some exclusive tips / physical gifts.
.
A small gesture can show that you value them and keep them engaged.
.
.
.
-----------
𝟯: 𝗙𝗼𝗹𝗹𝗼𝘄 𝗨𝗽 𝗥𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆 𝘄𝗶𝘁𝗵 𝗩𝗮𝗹𝘂𝗲-𝗔𝗱𝗱𝗲𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀
.
Don’t forget about those who didn’t buy. We started taking care of follow-up seriously 2 years ago.
.
Because we found out that staying in touch with non-buyers - costs way less than acquiring a new customer.
.
We start with a thank-you gift and then send follow-up emails with value-added tips, success stories, or additional offers.
.
This keeps you on their mind and builds trust, making them more likely to buy in the future.
.
.
.
-----------
Focusing on turning non-buyers into loyal customers is about recognizing their potential, showing appreciation with a small gift, and keeping in touch with value-added follow-ups.
.
These three pointers can improve your approach and turn more “no’s” into “yes’s.”
.
.
.
KC
kclow.com

2 years ago | [YT] | 0

KC Low

Two weeks ago, I ran my third Marketing Mastery workshop. One participant, Sarah, who runs a training business, spoke to me about her challenges.

Despite operating for about 7 months and spending a lot on ads, she struggles to convert interested leads into paying participants.

She’s frustrated and wonders why her efforts aren’t translating into enrollments.

I told her she’s not alone. I’ve faced these challenges, as do many service providers we help.

Over the last 9 years, I’ve seen countless strategies fail and succeed.

Here, I’ll share two crucial ones that significantly improve our sales conversion rates.

--------------------

𝟭. 𝗗𝗲𝗲𝗽𝗹𝘆 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗢𝘂𝗿 𝗜𝗱𝗲𝗮𝗹 𝗖𝗹𝗶𝗲𝗻𝘁

To improve sales conversion, we must know our ideal client’s pain, need, want, and desire.

Most business owners focus on pain and needs but still struggle with low conversions.

The key that I found: To increase sales conversion, we need to sell our ideal clients what they want and desire, but give them what they need.

For example, our mission is to empower service providers to accelerate their business growth.

Part of this involves mindset and marketing automation tools.

When we sell our service by emphasizing mindset and tools, they lose interest.

However, when we market our service as improving sales conversion with an automated marketing strategy, they pay attention.

By switching our marketing angle, our sales conversion improved by 25-30%.

We’ve tested it.

--------------------

𝟮. 𝗦𝘁𝗮𝗿𝘁 𝗖𝗹𝗼𝘀𝗶𝗻𝗴 𝗗𝗲𝗮𝗹𝘀 𝗕𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗦𝗮𝗹𝗲𝘀 𝗠𝗲𝗲𝘁𝗶𝗻𝗴 𝗘𝘃𝗲𝗻 𝗦𝘁𝗮𝗿𝘁𝘀

Four years ago, I faced low conversion rates and was determined to identify the root cause.

𝗢𝗻𝗲 𝗺𝗮𝗷𝗼𝗿 𝗶𝘀𝘀𝘂𝗲 𝘄𝗮𝘀 -- 𝗮 𝗹𝗮𝗰𝗸 𝗼𝗳 𝘁𝗿𝘂𝘀𝘁.

It now takes at least 20 touchpoints to close a sale.

𝗧𝗵𝗲 𝗸𝗲𝘆 𝗶𝘀 𝘁𝗼 -- 𝘀𝘁𝗮𝗿𝘁 𝗰𝗹𝗼𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗱𝗲𝗮𝗹 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝘀𝗮𝗹𝗲𝘀 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝗲𝘃𝗲𝗻 𝘀𝘁𝗮𝗿𝘁𝘀 𝗯𝘆 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗿𝘂𝘀𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝘁𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁𝘀.

-------

Last week, a client from Singapore asked me what else she could do to improve after we helped her solve the lead generation challenge.

She sensed something was not right but didn’t know where to troubleshoot.

I asked her to give me her numbers:

- Total leads: 173 leads
- Turn up for meeting: 11 pax
- Closed deal: 11 pax
- Cash collected: S$10,900

It was obvious that her turn-up rate was too low, leading to a very low lead-to-sale conversion percentage.

If we put in our benchmark, she should be able to collect S$29,500 with the same numbers.

I advised her to design “trust” at every touchpoint in her appointment process. For example, including trust-building videos in follow-up messages increased her turn-up rate and conversion.

These fundamentals are simple but powerful when executed correctly.

2 years ago | [YT] | 0

KC Low

Redoing the brainstorming! ‪@TonyRobbinsLive‬

2 years ago | [YT] | 0

KC Low

This is quite amazing. I started doing reels for about 10 days on my profile. I turn my account into personal pro account.

98% of the video reach is NON-followers means new eye balls. It means there are about 3000 new people see my contents.

If you are in business, u need to get over ur fear of showing your face and start doing reel. Cross post it to Omni-channels.

Doesn’t matter whether u will get sales from here or not.

U need people to remember who we are (our face)

We need to gain as many exposure as we can, so that we can monetize later!

2 years ago | [YT] | 0

KC Low

If you don’t like your current situation, stop complaining.

Bring out the 🤴 👸 in you.
Move forward and change it.

2 years ago | [YT] | 0

KC Low

I hold on to this principle everyday, even if it gets me to work 13-15 hours every day. I know the reward will come if I don’t give up.

2 years ago | [YT] | 0

KC Low

I usually ask my clients these five questions during the onboarding process.

Whenever I feel lost, I refer back to these questions and start from here again.


(1) Who is your best target audience?

(2) What are their problems?

(3) How can you solve them?

(4) What is your step-by-step process to solve these problems?

(5) What makes you different?


List down as many answers as you can think of.

This exercise will provide you with absolute clarity on what you should do next.


𝗙𝗿𝗼𝗺 𝘁𝗵𝗲 𝗹𝗶𝘀𝘁, 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗱𝗲𝗿𝗶𝘃𝗲 𝗳𝗼𝘂𝗿 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀:

(1) Your marketing message
(2) Your Offers
(3) Your organic marketing content
(4) Your Funnel


Afterward, translate these four elements into funnels, ads, and organic content to post on social media.

I have a case study video that walks through everything mentioned above.

If you really want that video, DM me.

3 years ago | [YT] | 0